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All Journal Psikologi Prima Journal of Tourism and Creativity Jurnal Kepariwisataan Journal of Innovation Research and Knowledge Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Manajemen Pariwisata dan Perhotelan
Ni Made Gandhi Sanjiwani
Program Studi Hubungan Masyarakat, Universitas Bali Dwipa
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Tren Segmentasi Pasar dan Perilaku Wisatawan Taman Bunga Amaryllis di Era 4.0 Ahmadintya Anggit Hanggraito; Ni Made Gandhi Sanjiwani
Journal of Tourism and Creativity Vol 4 No 1 (2020): Tourism and Creativity: Tourism in 4.0 Era
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v4i1.14476

Abstract

Kajian yang berfokus terhadap aspek segmentasi pasar dan perilaku wisatawan di Era 4.0 belum banyak dilaksanakan secara mendalam. Di Era 4.0, penetrasi teknologi memberikan pengaruh yang signifikan terhadap perubahan perilaku wisatawan. Daya tarik wisata dengan spot foto unik semakin menjadi pilihan. Di sisi lain, dewasa ini semakin banyak ditemukan wisatawan dengan kesadaran lingkungan yang tinggi, sehingga daya tarik wisata yang memiliki nilai pelestarian lingkungan semakin diburu oleh pasar. Eksistensi Taman Bunga Amaryllis Yogyakarta adalah salah satu daya tarik wisata alam yang telah viral sejak akhir tahun 2015. Melalui metode studi kasus dengan pendekatan kualitatif, Penelitian ini mengeksplorasi segmentasi pasar dan perilaku wisatawan Taman Bunga Amaryllis di Era 4.0. Hasil studi ini menjelaskan bahwa karakteristik alosentris dan psikosentris dapat merepresentasikan segmentasi pasar di Era 4.0. Faktor demografi dan psikografi menjadi justifikasi pola perilaku wisatawan memiliki posisi penting pada Era 4.0. Justifikasi ini menuntun pada strategi pemasaran yang lebih hemat dan menunjukkan efisiensi promosi melalui social media euforia. Studi ini diharapkan dapat memberikan pemahaman baru yang mendalam bagi para pelaku usaha wisata. Sehingga, strategi pemasaran yang efektif pada daya tarik wisata dapat dilakukan dengan melihat tren dari perilaku wisatawan di era 4.0 saat ini.
EVALUASI EFEKTIVITAS MEDIA KOMUNIKASI PEMASARAN DENGAN MODEL ICTRT FOR MOBILE STUDI KASUS: MARKETPLACE GODEVI: STUDI KASUS MARKETPLACE GODEVI Ni Made Gandhi Sanjiwani; I Wayan Suartawan; Bernadus Bernando Bria
JURNAL KEPARIWISATAAN Vol 22 No 1 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i1.951

Abstract

The PSBB (Large-Scale Social Restrictions) Policy significantly impacted tourist villages in Bali, resulting in many of them only being able to bring in a limited number of visitors per year. One digital marketing platform that has been helpful to these villages is the Godevi Marketplace. The study aims to evaluate the effectiveness of the Godevi website and provide recommendations for increasing tourist engagement and traffic. Using the ICTRT model for mobile and a qualitative approach, the study surveyed 97 tourists and interviewed experts. A total of 5 variables with 51 instruments using the ICTRT model for mobile were analyzed by measuring the effectiveness of the website. The results show that the Godevi website is relatively effective, particularly in terms of destination branding. However, the website could improve in terms of relationship and transaction dimensions. The study recommends that tourism village website managers, specifically Godevi, optimize relationship features and reduce transaction obstacles.
THE ROLE OF LOCAL GOVERNMENT IN REALIZING SUSTAINABLE MARINE TOURISM IN PEMUTERAN VILLAGE GEROKGAK SUB DISTRICT BULELENG BALI PROVINCE Ni Made Gandhi Sanjiwani
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.111 KB) | DOI: 10.22334/jbhost.v5i1.130

Abstract

This paper aims to study the role of local government in realizing sustainable marine tourism. Pemuteran Village is one of the best practices of sustainable marine tourism in the developing world. Three types of government roles were studied, namely: regulator, facilitator, and of executor.. These roles were positioned as exogenous latent variables in a causal relationship with  sustainable marine tourism in the village. Sustainability is measured through reflective constructs, i.e. economic benefit, socio-cultural benefit, and environmental benefit felt by the local community of Pemuteran Village. The data were  collected from 60 respondents, consisting of community leaders, non-governmental organizations, and tourism industry stakeholders in Pemuteran Village. Then, questionnaires were analyzed by structural equation modelling—partial least square (path modelling). The results show that the government roles did not have a significant effect on marine tourism sustainability. However, the role of local government and the existence of marine tourism sustainability were reflected significantly in its three constructs where the most represented construct in this relationship respectively are the role of facilitator and the environmental benefit. The most important finding in this research is that the role of local government was not only measured  by regulator and facilitator roles, as in previous research, but includes analysis of the executor role. which proved significant in structural model evaluationone of the best practices of sustainable marine tourism — – partial least square (path modelling). The results show that the government roles did not have aprove significantly aeffect on marine tourism sustainability. However, the role of local government and the existence of marine tourism sustainability were reflected significantly in its three constructs where the most represented construct in this relationship respectively are the role of facilitator and the environmental benefit. The most important finding in this research is that the role of local government waswere not only measured throughtby regulator and facilitator roles, as inthe previous research did, but includes analysisalso of the by executor role. which is proved significantly in its structural model evaluation
GAMBARAN KUALITAS HIDUP PEKERJA DI SEKTOR PARIWISATA WILAYAH BALI SELATAN Manuaba, Ida Ayu Karina Adityanti; Sanjiwani, Ni Made Gandhi; Lestari, Ni Kadek Anggun Dwi
Psikologi Prima Vol. 6 No. 2 (2023): Psikologi Prima
Publisher : unprimdn.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/psychoprima.v6i2.4600

Abstract

The province of Bali is inseparable from tourism. Tourism influences life satisfaction. Overall life satisfaction is derived from satisfaction with aspects of life such as material well-being, social well-being, emotional well-being, and health and safety well-being. These dimensions lead to quality of life, so the community's quality of life must be the government's and other stakeholders' primary concern. South Bali is one of the strategic tourism areas in Bali Province, so the readiness and support of the local community are critical. This research focuses on people who work in the tourism sector in the South Bali Region. The researcher emphasizes tourism-affiliated communities, which may be more sensitive to the impacts of tourism. The purpose of this study is to determine workers' perceptions regarding tourism's impact on their quality of life. This study used a descriptive quantitative approach with a questionnaire as a data collection tool. The results showed that, in general, workers' quality of life was in the moderate category, which amounted to 38.58% of 127 respondents. This data can be a reference for stakeholders or other stakeholders in paying attention to each indicator so that workers in the tourism sector who also reside or become communities in the South Bali Region can obtain life satisfaction as a result of the tourism industry in the region.
Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2641

Abstract

Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.
Pengelolaan Reputasi Online Hotel melalui Platform Digital dalam Meningkatkan Brand Image: Best Practice Alila Villas Uluwatu Bali Ni Made Gandhi Sanjiwani; Delfiana Da Costa
Nawasena: Jurnal Ilmiah Pariwisata Vol. 4 No. 2 (2025): Agustus : Nawasena : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1689

Abstract

In 2024, the hotel room occupancy rate in Bali reached only 58.97%. This indicates that hotels must work diligently to manage their online reputation amid fierce competition. One of the best practices among hotels in Bali with a competitive online reputation and brand image is Alila Villas Uluwatu. This study aims to analyze how online reputation management through digital platforms can strengthen the brand image of Alila Villas Uluwatu. The study will explore the strategies and practices implemented by Alila Villas Uluwatu in building and maintaining their online reputation. Designed with a qualitative approach using in-depth interviews, social media analytics, observation, and document analysis, the findings of this research indicate that meticulous planning, structured organization, effective execution, and systematic control have a significant impact on enhancing the brand image of Alila Villas Uluwatu. The improvement in visibility and brand image is reflected in high engagement levels, reach, and impressions on social media, as well as positive ratings on review platforms. These results confirm that the POAC (Planning, Organizing, Actuating, and Controlling) strategy combined with content themed around Balinese culture and luxury successfully attracts audience attention and strengthens the brand image of Alila Villas Uluwatu. This research provides valuable insights for other hotels on how to manage online reputation to enhance brand image.
IMPLEMENTASI CSR DALAM MENDORONG PRAKTIK PARIWISATA BERKELANJUTAN: STUDI KASUS ITDC NUSA DUA Ni Made Gandhi Sanjiwani; Anastasia Rose Silawati
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bali sebagai destinasi pariwisata internasional menghadapi berbagai tantangan serius akibat fenomena overtourism, terutama di kawasan Bali Selatan seperti Nusa Dua. Masalah abrasi pantai, krisis air bersih, dan ketimpangan sosial-ekonomi menjadi isu utama yang mengancam keberlanjutan pariwisata. Penelitian ini bertujuan untuk menganalisis implementasi program Corporate Social Responsibility (CSR) oleh InJourney Tourism Development Corporation (ITDC) Nusa Dua dalam mendorong praktik pariwisata berkelanjutan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus. Data primer diperoleh melalui wawancara mendalam, observasi, dan kuesioner, sedangkan data sekunder bersumber dari laporan perusahaan, media, dan literatur ilmiah. Hasil penelitian menunjukkan bahwa program CSR ITDC mencakup tiga dimensi utama keberlanjutan: sosial, ekonomi, dan lingkungan. Program-program tersebut tidak hanya bertujuan menjaga kelestarian kawasan, tetapi juga melibatkan masyarakat lokal secara aktif dalam pengembangan pariwisata. CSR terbukti menjadi strategi penting dalam menyeimbangkan kepentingan ekonomi dan pelestarian nilai-nilai budaya serta lingkungan. Kesimpulannya, praktik CSR ITDC Nusa Dua dapat dijadikan model best practice dalam pengelolaan destinasi pariwisata berkelanjutan di Bali.
THE ROLE OF LOCAL GOVERNMENT IN REALIZING SUSTAINABLE MARINE TOURISM IN PEMUTERAN VILLAGE GEROKGAK SUB DISTRICT BULELENG BALI PROVINCE Sanjiwani, Ni Made Gandhi
Journal of Business on Hospitality and Tourism Vol. 5 No. 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i1.130

Abstract

This paper aims to study the role of local government in realizing sustainable marine tourism. Pemuteran Village is one of the best practices of sustainable marine tourism in the developing world. Three types of government roles were studied, namely: regulator, facilitator, and of executor.. These roles were positioned as exogenous latent variables in a causal relationship with  sustainable marine tourism in the village. Sustainability is measured through reflective constructs, i.e. economic benefit, socio-cultural benefit, and environmental benefit felt by the local community of Pemuteran Village. The data were  collected from 60 respondents, consisting of community leaders, non-governmental organizations, and tourism industry stakeholders in Pemuteran Village. Then, questionnaires were analyzed by structural equation modelling—partial least square (path modelling). The results show that the government roles did not have a significant effect on marine tourism sustainability. However, the role of local government and the existence of marine tourism sustainability were reflected significantly in its three constructs where the most represented construct in this relationship respectively are the role of facilitator and the environmental benefit. The most important finding in this research is that the role of local government was not only measured  by regulator and facilitator roles, as in previous research, but includes analysis of the executor role. which proved significant in structural model evaluationone of the best practices of sustainable marine tourism — – partial least square (path modelling). The results show that the government roles did not have aprove significantly aeffect on marine tourism sustainability. However, the role of local government and the existence of marine tourism sustainability were reflected significantly in its three constructs where the most represented construct in this relationship respectively are the role of facilitator and the environmental benefit. The most important finding in this research is that the role of local government waswere not only measured throughtby regulator and facilitator roles, as inthe previous research did, but includes analysisalso of the by executor role. which is proved significantly in its structural model evaluation
Co-Authors Ahmadintya Anggit Hanggraito Anastasia Rose Silawati Bernadus Bernando Bria Delfiana Da Costa I Gede Gian Saputra I Nyoman Sukma Arida I Wayan Suartawan Lestari, Ni Kadek Anggun Dwi Manuaba, Ida Ayu Karina Adityanti