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Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2641

Abstract

Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.
Measuring The Priority Of Tourism Village Development In The New Tourism Era Dewa Ayu Made Lily Dianasar; Ida Bagus Putra Negarayana; I Gede Gian Saputra; Dewa Ayu Nyoman Aridayanti
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.181

Abstract

The study aims to analyze the priority of developing tourist villages during the new normal period in Petang District, Badung Regency Bali. The theory and concepts used to answer the problems in this research are the concept of tourism product components, the concept of a tourism village, the concept of new normal tourism. The research method used is qualitative research using Analytical Hierarchy Process (AHP). Sources of data in this study are primary data and secondary data obtained through the process of observation, interviews and focus group discussions. The results of this study indicate that the priority of developing a tourism village in Petang District in the new normal era is an ancillary aspect as the main development priority. Then, the order of priority aspects of development that can be done next is attraction, accessibility, amenity, available packages and activity. Related to ancillary as the main priority aspect, there are institutional sub-criteria as things that can be prioritized first compared to the development of additional services. Based on the analysis that has been carried out, the form of institutional development that will be implemented is by holding a collaboration between the Petang District Government and the tourism institutional where the assistance collaboration is carried out in stages starting with the establishment of a tourism management system.
Analisis Potensi Danau Ranamese sebagai Daya Tarik Birdwatching di Kabupaten Manggarai Timur I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; Putu Ade Wijana; I Gusti Ngurah Oka Widjaya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6733

Abstract

Ranamese Lake in East Manggarai Regency has a high potential as a birdwatching destination due to its rich endemic avifauna and scenic natural landscape. However, this potential has not been optimally managed, particularly in terms of interpretation, facilities, and institutional management. This study aims to analyze the potential of Ranamese Lake as a special interest tourism destination using the 4A approach (Attraction, Accessibility, Amenities, Ancillary). The research employed a combination of primary and secondary data, including non-participatory field observations, in-depth interviews with managers, local government, and community members, as well as documentation from the Natural Resources Conservation Agency (BKSDA). The results indicate that the site’s attraction is very high, with the presence of endemic bird species such as Otus alfredi, Corvus florensis, and Pachycephala nudigula, although interpretation and tourism packaging remain suboptimal. Accessibility is relatively good, but trekking paths require improvements to ensure visitor safety and comfort. Existing facilities (amenities) are limited to basic and recreational infrastructure, making the development of low-impact bird hides, interpretive boards, and educational trails essential. Regarding institutional support (ancillary), strengthening the capacity of specialist guides and establishing clear collaboration between BKSDA, local government, and the community are key to sustainable destination management. Overall, Ranamese Lake has significant potential to be developed into a conservation-based special interest tourism destination by integrating ecosystem preservation, education, and high-quality visitor experiences.
Revitalizing Destination Social Responsibility through Regenerative Tourism: A Case Study of Penglipuran Village, Bali I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; I Gusti Ngurah Oka Widjaya; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences (In Press)
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.459

Abstract

This study investigates how regenerative tourism can revitalize Destination Social Responsibility within a mature and economically successful community-based destination. Using a qualitative case study approach, data were generated through a Focus Group Discussion with ten key stakeholders representing customary leadership, tourism governance, academic expertise, and youth perspectives. The analysis reveals that Penglipuran’s long-standing commitment to Tri Hita Karana constitutes an Organic DSR model that predates contemporary responsibility frameworks. However, this foundation is increasingly undermined by an economic euphoria that erodes collective governance and by an intergenerational gap in cultural knowledge transmission. These dynamics reflect an erosion by the success paradox that remains insufficiently addressed in existing DSR scholarship. The findings show that regenerative tourism offers a practical pathway to restore Organic DSR by reorienting destination success toward measurable cultural, social, and ecological regeneration. The study’s single case focus suggests the need for comparative and longitudinal research.