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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Owner : Riset dan Jurnal Akuntansi Edumaspul: Jurnal Pendidikan Jurnal TAMBORA Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Akuntansi Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal EK dan BI Jurnal Riset Kajian Teknologi dan Lingkungan Jurnal Abdi Panca Marga KAGANGA KOMUNIKA: Journal of Communication Science Abdimas Indonesian Journal Jurnal Riset Kajian Teknologi dan Lingkungan Jipmas : Journal Inovasi Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Diah Anggeraini Hasri
Universitas Teknologi Sumbawa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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Peran Media Sosial Untuk Meningkatkan Eksistensi Panti Asuhan Di Daerah Terpencil Pada Era Digital Jerem Korina; Diah Anggeraini Hasri; Muhammad Nur Fietroh; Hartini
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 2 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : Journal Inovasi Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51922/jipmas.v2i2.176

Abstract

The objectives of this research are : To raise community awareness of the existence of Al-Mizan Orphanage through social media.To develop a web-based information system to facilitate data and information management. And,to improve the quality of education for children in the orphanage by providing learning facilities.The research method used is qualitative with a descriptive approach. Primary data was obtained through interviews, observations, and documentation, which were then analyzed using source triangulation.The results indicate that the effective use of social media significantly enhances the visibility of the orphanage, positively impacting community support and donations. Additionally, the development of the website facilitates access to information and data management. The improvement of learning facilities also contributes to the quality of education for children, as evidenced by their active participation in supplementary learning programs.
The Influence of Digital Marketing and Brand Awareness on MSME Product Sales in Sumbawa Regency Pragass, Rhea Bornily; Hasri, Diah Anggeraini
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on the Sales of Micro, Small, and Medium Enterprises (MSMEs) products in Sumbawa Regency. Facing challenges of intense market competition and limited access, MSMEs require effective strategies to improve sales performance. This research employed a quantitative approach by distributing questionnaires to 100 MSME owners selected using the Slovin formula sampling technique. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The analysis results indicate that the Digital Marketing (X1) and Brand Awareness (X2) variables simultaneously have a significant effect on the Sales (Y) variable, with an R-Square value of 0.718. Hypothesis testing proved that Digital Marketing (T-statistic 4.982) and Brand Awareness (T-statistic 5.733) each have a positive and significant influence on Sales. These findings confirm that implementing effective digital marketing strategies and building strong brand awareness are crucial factors for driving the sales growth of MSMEs in the local market.
STRATEGI PENDEKATAN PARTISIPATIF PERANGKAT DAERAH DAN DESA DALAM PERCEPATAN INOVASI DI KABUPATEN SUMBAWA BARAT: STRATEGI PENDEKATAN PARTISIPATIF PERANGKAT DAERAH DAN DESA DALAM PERCEPATAN INOVASI DI KABUPATEN SUMBAWA BARAT Firmansyah, Joni; Hasri, Diah Anggeraini; Agus; Dg Iji, Allein Erida; Irfandi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 1 (2024): Edisi 10
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i1.3965

Abstract

This study aims to identify the efforts that can be undertaken by regional and village authorities to enhance innovations in West Sumbawa Regency. The research method used is qualitative-descriptive, employing observation, interviews, and literature study as data collection methods. Interviews were conducted with key informants who are knowledgeable about innovation developments in West Sumbawa Regency. The results of this study indicate that West Sumbawa Regency has significant innovation potential. However, existing innovations are still scattered, and efforts are needed to create an innovation ecosystem. By implementing several strategic steps based on good governance, an innovation ecosystem can be created to accelerate the enhancement of innovations. Another finding of this research explains the need for an innovation center that connects all ideas and concepts from innovators in West Sumbawa Regency. This step is considered to facilitate the community in building interconnected innovation networks. Therefore, through efforts such as village potential analysis, one village-one product initiatives, and innovation month, it is expected that the existing innovations in West Sumbawa Regency can be improved.  Keywords: Regional innovation, West Sumbawa Regency, Innovation Ecosystem
Co-Authors AGUS Agus Wahyudi Agus Wahyudi Amry Purnama Mauladi Arya Zufikar Akbar Chairul Hudaya Dg Iji, Allein Erida Ewardo, Evan Ezar Fani Fitriani Fani Fitriani Fendy Maradita Fitriyantari Hartini Hartini Hartini Hudaya, Chairul Irawati Irawati Irfandi Jerem Korina Joni Firmansyah Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Mikhratunnisa, Mikhratunnisa Mikhratunnisa, Mikhratunnisa Muhammad Jarnawansyah Muhammad Nur Fietroh Najiya Najiya Nova Adhitya Ananda Nuramaliyah, Nuramaliyah Nurjihadi, Muhammad Oryza Safitri Pragass, Rhea Bornily Rizqi, Reza Muhammad Zulkieflimansyah Zulkieflimansyah