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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Owner : Riset dan Jurnal Akuntansi Jurnal TAMBORA Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Akuntansi Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal EK dan BI Jurnal Ilmiah Raflesia Akuntansi Jurnal Abdi Panca Marga KAGANGA KOMUNIKA: Journal of Communication Science Abdimas Indonesian Journal Jurnal Masyarakat Madani Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Riset Kajian Teknologi dan Lingkungan Escalate : Economics and Business Journal Jipmas : Journal Inovasi Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan
Diah Anggeraini Hasri
Universitas Teknologi Sumbawa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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The Influence of Digital Marketing and Brand Awareness on MSME Product Sales in Sumbawa Regency Rhea Bornily Pragass; Diah Anggeraini Hasri
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on the Sales of Micro, Small, and Medium Enterprises (MSMEs) products in Sumbawa Regency. Facing challenges of intense market competition and limited access, MSMEs require effective strategies to improve sales performance. This research employed a quantitative approach by distributing questionnaires to 100 MSME owners selected using the Slovin formula sampling technique. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The analysis results indicate that the Digital Marketing (X1) and Brand Awareness (X2) variables simultaneously have a significant effect on the Sales (Y) variable, with an R-Square value of 0.718. Hypothesis testing proved that Digital Marketing (T-statistic 4.982) and Brand Awareness (T-statistic 5.733) each have a positive and significant influence on Sales. These findings confirm that implementing effective digital marketing strategies and building strong brand awareness are crucial factors for driving the sales growth of MSMEs in the local market.
BBRI STOCK PRICE FORECASTING USING THE HOLT-WINTERS DOUBLE EXPONENTIAL SMOOTHING METHOD Maulida, Nur Ayya; Hasri, Diah Anggeraini; Aprirachman, Rozzy; Purnama, Yuni
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1319

Abstract

The Holt-Winters Double Exponential Smoothing  method is a forecasting method that has two parameters, namely α and β. This method is used when the data shows a trend and seasonal pattern. This study applies this method to forecast BBRI's share price as part of a time series analysis. The dataset used is the adjusted close price  of BBRI shares. The results showed that the optimal forecasting model used α (alpha) of 0.4 and β (beta) of 0.1 with an estimated α smoothing parameter of 89.3348466 and β of -0.3743472. The model evaluation was assessed based on the measures of forecasting errors in the form of SMAPE and MAPE as the main error evaluation measurements and SSE, MSE, and RMSE as supporting error evaluation measurements.
Digital Business Development Strategy in Samalewa Business Recycled Iron Craftin Sumbawa Regency Alvin Juniansyah; Diah Anggeraini Hasri
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.433

Abstract

In Sumbawa Regency, the creative industry is minimal (0.8% of MSMEs) amid abundant iron waste following the 2022 MXGP boosting tourism, prompting Samalewa Recycled Iron Craft—initiated by Sumbawa University of Technology students—to transform iron waste into unique crafts (wall hangings, miniatures) for a circular economy. This qualitative descriptive study aims to describe the business model, analyze digital marketing strategies, and formulate e-commerce-based development strategies; population comprises student teams and campus stakeholders with purposive sampling; instruments include internal-secondary document analysis, techniques employ Business Model Canvas (BMC) and SWOT. Results reveal an innovative BMC (affordable recycled materials, custom designs), marketing via social media-marketplaces-content; SWOT identifies low-cost strengths, limited capacity weaknesses, eco-trend opportunities, import threats. The study concludes with recommendations for e-commerce optimization, digital branding, and payment integration to enable national expansion.
PENGARUH PERAN BADAN PERMUSYAWARATAN DESA DAN KUALITAS PERANGKAT DESA TERHADAP KUALITAS LAPORAN KEUANGAN DESA Wahyudi, Agus; Hasri, Diah Anggeraini
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 1 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i1.649

Abstract

Penelitian ini bertujuan untuk menguji pengaruh peran badan permusyawaratan desa dan kualitas perangkat desa terhadap kualitas laporan keuangan desa. Jenis penelitian ini yakni deskriptif kuantitaf dengan pendekatan asosiatif. Adapun sampel dalam penelitian ini yakni ketua badan permusyawaratan desa, kepala desa, sekretaris desa, dan bendahara desa di wilayah Kecamatan Utan Kabupaten Sumbawa, sehingga total responden yakni 36 responden. Hasil penelitian menunjukkan bahwa peran badan permusyawaratan desa berpengaruh terhadap kualitas laporan keuangan desa. kemudian kualitas perangkat desa berpengaruh terhadap kualitas laporan keuangan desa.
Proyeksi Dinamika Pendapatan Asli Daerah Nusa Tenggara Barat Zulkieflimansyah, Zulkieflimansyah; Nurjihadi, Muhammad; Hasri, Diah Anggeraini; Ananda, Nova Adhitya; Hakim, Lukmanul
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 2 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i2.797

Abstract

Pendapatan Asli Daerah (PAD) merupakan salah satu sumber pembiayaan pembangunan daerah dalam masa otonomi daerah. Sumber PAD adalah pajak daerah, retribusi daerah, hasil pegelolaan kekayaan daerah yang dipisahkan, dan lain-lain PAD yang sah. Penelitian ini bertujuan untuk memberikan rekomendasi untuk pemerintah dalam merencanakan target penerimaan PAD. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pendekatan system dinamik dan analisis time series seperti model linear, quadratic, exponential-growth dan s-curve dalam membuat model proyeksi penerimaan PAD di Provinsi NTB. Pada pemodelan system dinamik, penentuan faktor yang mempengaruhi berasal dari variabel tax base seperti jumlah kendaraan, mutasi, tarif dan tingkat pembayaran PKB. Berdasarkan hasil penelitian dengan pendekatan system dinamik diperoleh bahwa kenaikan 1% tingkat pembayayaran wajib pajak kendaraan bermotor roda dua, dapat meningkatkan 1% PAD, sedangkan untuk kendaraan lainnya meningkatkan 2% PAD. Pendekatan time series menghasilkan bahwa model terbaik dalam memproyeksi PAD adalah dengan menggunakan model linear, sedangkan komponen PAD lain menggunakan model S-Curve untuk pajak daerah, retribusi daerah menggunakan exponential-growth dan HPKDY serta lain-lain PAD yang sah menggunakan model quadratic. Penggunaan system dinamik dan time series menghasilkan dinamika proyeksi PAD memiliki tren yang menaik.
Proyeksi Harga Saham Perbankan BUMN Dengan Metode Trend Analysis Fatiya Maliha; Diah Anggeraini Hasri
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.833

Abstract

The capital market plays a crucial role in economic growth by serving as a platform for long-term financial instruments, including stocks, bonds, and mutual funds. Stock price movements are influenced by various factors, both internal and external, making accurate forecasting essential for investors to minimize risks and optimize returns. This study aims to forecast the stock prices of state-owned banks (BUMN) in Indonesia using the Trend Analysis method, specifically employing linear, quadratic, exponential growth, and S-curve models. The research utilizes historical closing price data from September 2024 to January 2025, covering four major state-owned banks: Bank Rakyat Indonesia (BBRI), Bank Mandiri (BMRI), Bank Negara Indonesia (BBNI), and Bank Tabungan Negara (BBTN). The analysis is conducted using Minitab software, and the best forecasting model is determined based on the lowest values of Mean Absolute Percentage Error (MAPE), Mean Absolute Deviation (MAD), and Mean Squared Deviation (MSD). The results indicate that the quadratic model provides the most accurate forecasts for all four banks, capturing non-linear trends in stock price movements. The findings reveal a consistent downward trend in stock prices across all BUMN banks, highlighting potential market pressures and economic conditions that may affect future performance. This suggests that investors should approach short- to medium-term investments with caution. Additionally, while trend analysis offers valuable insights into historical patterns, integrating fundamental and technical analysis is recommended to enhance investment decision-making.
Pemberdayaan UMKM melalui Digital Marketing Berbasis Media Sosial pada Era Ekonomi Digital Hambali, Denny; Jibrail, Ahmad; Hasri, Diah Anggeraini
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei (In Progress)
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/bw1mxv11

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Lape, Kabupaten Sumbawa melalui pelatihan digital marketing berbasis media sosial. Program ini dilatar belakangi oleh rendahnya literasi digital pelaku UMKM lokal di tengah pesatnya pertumbuhan ekonomi digital nasional. Metode pelaksanaan mencakup tiga tahapan, yaitu persiapan (survei kebutuhan dan analisis potensi UMKM), pelaksanaan (workshop dan pelatihan praktik langsung), serta evaluasi (pre-test, post-test, dan umpan balik peserta). Pelatihan diikuti oleh 45 peserta UMKM dari berbagai sektor, meliputi kuliner, kerajinan, dan perdagangan umum. Hasil menunjukkan peningkatan signifikan pengetahuan peserta dengan rata-rata kenaikan 38,7 poin antara pre-test dan post-test. Sebanyak 82,2% peserta menyatakan sangat puas terhadap relevansi materi, dan 75,6% sangat setuju bahwa pelatihan meningkatkan kompetensi pemasaran digital mereka. Program ini berhasil meningkatkan kapasitas UMKM dalam memanfaatkan platform Instagram, WhatsApp Business, dan TikTok sebagai sarana pemasaran yang efektif dan efisien, serta membuka peluang perluasan pasar bagi UMKM di Kecamatan Lape.
Co-Authors Abda Abda AGUS Agus Wahyudi Agus Wahyudi Akbar, Arya Zufikar Alvin Juniansyah Amry Purnama Mauladi Ananda, Nova Adhitya Chairul Hudaya Dg Iji, Allein Erida Ewardo, Evan Ezar Fani Fitriani Fani Fitriani Fatiya Maliha Fendy Maradita Fitriyantari Hambali, Denny Hartini Hudaya, Chairul Irawati Irawati Irfandi Jerem Korina Jibrail, Ahmad Joni Firmansyah Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Maulida, Nur Ayya Mikhratunnisa, Mikhratunnisa Muhammad Jarnawansyah Muhammad Nur Fietroh Najiya Najiya Nova Adhitya Ananda Nuramaliyah, Nuramaliyah Nurjihadi, Muhammad Oryza Safitri Pragass, Rhea Bornily Purnama, Yuni Rhea Bornily Pragass Rizqi, Reza Muhammad Rozzy Aprirachman Safitri, Oryza Zulkieflimansyah Zulkieflimansyah