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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Owner : Riset dan Jurnal Akuntansi Jurnal TAMBORA Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Akuntansi Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal EK dan BI International Journal of Social Learning (IJSL) Jurnal Ilmiah Raflesia Akuntansi Jurnal Abdi Panca Marga KAGANGA KOMUNIKA: Journal of Communication Science SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Jurnal Masyarakat Madani Indonesia Jurnal Riset Kajian Teknologi dan Lingkungan Jipmas : Journal Inovasi Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan
Diah Anggeraini Hasri
Universitas Teknologi Sumbawa
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The Influence of Digital Marketing and Brand Awareness on MSME Product Sales in Sumbawa Regency Rhea Bornily Pragass; Diah Anggeraini Hasri
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on the Sales of Micro, Small, and Medium Enterprises (MSMEs) products in Sumbawa Regency. Facing challenges of intense market competition and limited access, MSMEs require effective strategies to improve sales performance. This research employed a quantitative approach by distributing questionnaires to 100 MSME owners selected using the Slovin formula sampling technique. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The analysis results indicate that the Digital Marketing (X1) and Brand Awareness (X2) variables simultaneously have a significant effect on the Sales (Y) variable, with an R-Square value of 0.718. Hypothesis testing proved that Digital Marketing (T-statistic 4.982) and Brand Awareness (T-statistic 5.733) each have a positive and significant influence on Sales. These findings confirm that implementing effective digital marketing strategies and building strong brand awareness are crucial factors for driving the sales growth of MSMEs in the local market.
PENGARUH PERAN BADAN PERMUSYAWARATAN DESA DAN KUALITAS PERANGKAT DESA TERHADAP KUALITAS LAPORAN KEUANGAN DESA Wahyudi, Agus; Hasri, Diah Anggeraini
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 1 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i1.649

Abstract

Penelitian ini bertujuan untuk menguji pengaruh peran badan permusyawaratan desa dan kualitas perangkat desa terhadap kualitas laporan keuangan desa. Jenis penelitian ini yakni deskriptif kuantitaf dengan pendekatan asosiatif. Adapun sampel dalam penelitian ini yakni ketua badan permusyawaratan desa, kepala desa, sekretaris desa, dan bendahara desa di wilayah Kecamatan Utan Kabupaten Sumbawa, sehingga total responden yakni 36 responden. Hasil penelitian menunjukkan bahwa peran badan permusyawaratan desa berpengaruh terhadap kualitas laporan keuangan desa. kemudian kualitas perangkat desa berpengaruh terhadap kualitas laporan keuangan desa.
Proyeksi Dinamika Pendapatan Asli Daerah Nusa Tenggara Barat Zulkieflimansyah, Zulkieflimansyah; Nurjihadi, Muhammad; Hasri, Diah Anggeraini; Ananda, Nova Adhitya; Hakim, Lukmanul
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 2 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i2.797

Abstract

Pendapatan Asli Daerah (PAD) merupakan salah satu sumber pembiayaan pembangunan daerah dalam masa otonomi daerah. Sumber PAD adalah pajak daerah, retribusi daerah, hasil pegelolaan kekayaan daerah yang dipisahkan, dan lain-lain PAD yang sah. Penelitian ini bertujuan untuk memberikan rekomendasi untuk pemerintah dalam merencanakan target penerimaan PAD. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pendekatan system dinamik dan analisis time series seperti model linear, quadratic, exponential-growth dan s-curve dalam membuat model proyeksi penerimaan PAD di Provinsi NTB. Pada pemodelan system dinamik, penentuan faktor yang mempengaruhi berasal dari variabel tax base seperti jumlah kendaraan, mutasi, tarif dan tingkat pembayaran PKB. Berdasarkan hasil penelitian dengan pendekatan system dinamik diperoleh bahwa kenaikan 1% tingkat pembayayaran wajib pajak kendaraan bermotor roda dua, dapat meningkatkan 1% PAD, sedangkan untuk kendaraan lainnya meningkatkan 2% PAD. Pendekatan time series menghasilkan bahwa model terbaik dalam memproyeksi PAD adalah dengan menggunakan model linear, sedangkan komponen PAD lain menggunakan model S-Curve untuk pajak daerah, retribusi daerah menggunakan exponential-growth dan HPKDY serta lain-lain PAD yang sah menggunakan model quadratic. Penggunaan system dinamik dan time series menghasilkan dinamika proyeksi PAD memiliki tren yang menaik.
Proyeksi Harga Saham Perbankan BUMN Dengan Metode Trend Analysis Fatiya Maliha; Diah Anggeraini Hasri
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.833

Abstract

The capital market plays a crucial role in economic growth by serving as a platform for long-term financial instruments, including stocks, bonds, and mutual funds. Stock price movements are influenced by various factors, both internal and external, making accurate forecasting essential for investors to minimize risks and optimize returns. This study aims to forecast the stock prices of state-owned banks (BUMN) in Indonesia using the Trend Analysis method, specifically employing linear, quadratic, exponential growth, and S-curve models. The research utilizes historical closing price data from September 2024 to January 2025, covering four major state-owned banks: Bank Rakyat Indonesia (BBRI), Bank Mandiri (BMRI), Bank Negara Indonesia (BBNI), and Bank Tabungan Negara (BBTN). The analysis is conducted using Minitab software, and the best forecasting model is determined based on the lowest values of Mean Absolute Percentage Error (MAPE), Mean Absolute Deviation (MAD), and Mean Squared Deviation (MSD). The results indicate that the quadratic model provides the most accurate forecasts for all four banks, capturing non-linear trends in stock price movements. The findings reveal a consistent downward trend in stock prices across all BUMN banks, highlighting potential market pressures and economic conditions that may affect future performance. This suggests that investors should approach short- to medium-term investments with caution. Additionally, while trend analysis offers valuable insights into historical patterns, integrating fundamental and technical analysis is recommended to enhance investment decision-making.
Pemberdayaan UMKM melalui Digital Marketing Berbasis Media Sosial pada Era Ekonomi Digital Denny Hambali; Ahmad Jibrail; Diah Anggeraini Hasri
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/bw1mxv11

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Lape, Kabupaten Sumbawa melalui pelatihan digital marketing berbasis media sosial. Program ini dilatar belakangi oleh rendahnya literasi digital pelaku UMKM lokal di tengah pesatnya pertumbuhan ekonomi digital nasional. Metode pelaksanaan mencakup tiga tahapan, yaitu persiapan (survei kebutuhan dan analisis potensi UMKM), pelaksanaan (workshop dan pelatihan praktik langsung), serta evaluasi (pre-test, post-test, dan umpan balik peserta). Pelatihan diikuti oleh 45 peserta UMKM dari berbagai sektor, meliputi kuliner, kerajinan, dan perdagangan umum. Hasil menunjukkan peningkatan signifikan pengetahuan peserta dengan rata-rata kenaikan 38,7 poin antara pre-test dan post-test. Sebanyak 82,2% peserta menyatakan sangat puas terhadap relevansi materi, dan 75,6% sangat setuju bahwa pelatihan meningkatkan kompetensi pemasaran digital mereka. Program ini berhasil meningkatkan kapasitas UMKM dalam memanfaatkan platform Instagram, WhatsApp Business, dan TikTok sebagai sarana pemasaran yang efektif dan efisien, serta membuka peluang perluasan pasar bagi UMKM di Kecamatan Lape.
Informal Social Learning for Digital Financial Inclusion: How Rural Farmers Learn to Accept Digital Payments in Indonesia Muhammad Nurjihadi; Zulkieflimansyah Zulkieflimansyah; Niken Saptarini; Diah Anggeraini Hasri
International Journal of Social Learning (IJSL) Vol. 6 No. 3 (2026): August
Publisher : Indonesian Journal Publisher in cooperation with Indonesian Social Studies Association (APRIPSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/ijsl.v6i3.650

Abstract

Digital financial inclusion is currently acknowledged as a key factor in achieving the Sustainable Development Goals. It requires not only access to digital financial technologies but also the ability to learn how to use them effectively. This study examines how socially mediated informal learning shapes farmers’ cognitive evaluations and behavioral intention to use digital payment systems. Integrating Social Learning Theory with the Technology Acceptance Model, the study examines observational learning, vicarious experience, and social interaction as learning mechanisms influencing perceived usefulness (PU) and perceived ease of use (PEOU). Survey data from 316 Indonesian farmers were analyzed using PLS-SEM. The findings show that observational learning significantly influences both PU and PEOU, while vicarious experience influences PEOU but not PU. Social interaction has no significant effect on either construct. Both PU and PEOU significantly influence behavioral intention. The findings highlight informal learning as crucial for strengthening digital financial inclusion among Indonesian farmers.
Peran Adaptasi Teknologi dalam Memoderasi Pengaruh Strategi Pemasaran Digital terhadap Keberlanjutan Usaha UMKM di Kabupaten Sumbawa Rian Hardiansyah; Diah Anggeraini Hasri; Arya Zulfikar Akbar
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 6 (2025): SENTRI : Jurnal Riset Ilmiah, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i6.7198

Abstract

This study examines whether technology adaptation strengthens the effect of digital marketing strategy on the business sustainability of micro, small, and medium enterprises (MSMEs) in Sumbawa Regency, Indonesia. The model is anchored in the resource-based view and dynamic capability perspective, which position digital marketing as a market-facing resource and technology adaptation as an adaptive capability that enables firms to sense, seize, and reconfigure digital opportunities. A quantitative explanatory cross-sectional design is specified with a population frame of 1,359 active MSMEs and a final sample of 100 respondents selected using simple random sampling. Measurement uses a five-point Likert scale and reflective constructs. Inferential analysis follows Partial Least Squares Structural Equation Modeling (PLS-SEM) reporting standards in SmartPLS 4, including outer-model assessment, R², Q²predict, f², collinearity diagnostics, and 5,000-subsample bootstrapping. The numerical model-development dataset yields satisfactory reliability and validity. Digital marketing strategy has a positive effect on business sustainability (β = 0.604; t = 8.637; p < 0.001), while technology adaptation also has a positive effect (β = 0.253; t = 3.001; p = 0.003). Most importantly, the interaction between digital marketing strategy and technology adaptation is positive and significant (β = 0.263; t = 4.620; p < 0.001), confirming a strengthening moderation effect. The model explains 52.4% of the variance in business sustainability (R² = 0.524) and displays positive predictive relevance (Q²predict = 0.481). These findings indicate that digital promotion, marketplace utilization, customer interaction, and data-driven marketing become more consequential for long-term business continuity when MSMEs can rapidly learn, integrate, and upgrade digital technologies.
Co-Authors Abda Abda AGUS Agus Wahyudi Agus Wahyudi Ahmad Jibrail Akbar, Arya Zufikar Amry Purnama Mauladi Arya Zulfikar Akbar Chairul Hudaya Denny Hambali Dg Iji, Allein Erida Ewardo, Evan Ezar Fani Fitriani Fani Fitriani Fatiya Maliha Fendy Maradita Fendy Maradita Fitriyantari Hartini Hudaya, Chairul Irawati Irawati Irfandi Jerem Korina Joni Firmansyah Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Mikhratunnisa, Mikhratunnisa Muhammad Jarnawansyah Muhammad Nur Fietroh Najiya Najiya Niken Saptarini Nova Adhitya Ananda Nuramaliyah, Nuramaliyah Nurjihadi, Muhammad Oryza Safitri Pragass, Rhea Bornily Rhea Bornily Pragass Rian Hardiansyah Rizqi, Reza Muhammad Safitri, Oryza Zulkieflimansyah Zulkieflimansyah