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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Owner : Riset dan Jurnal Akuntansi Edumaspul: Jurnal Pendidikan Jurnal TAMBORA Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Akuntansi Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal EK dan BI Jurnal Riset Kajian Teknologi dan Lingkungan Jurnal Abdi Panca Marga KAGANGA KOMUNIKA: Journal of Communication Science Abdimas Indonesian Journal Jurnal Riset Kajian Teknologi dan Lingkungan Jipmas : Journal Inovasi Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Diah Anggeraini Hasri
Universitas Teknologi Sumbawa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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The Influence of Digital Marketing and Brand Awareness on MSME Product Sales in Sumbawa Regency Pragass, Rhea Bornily; Hasri, Diah Anggeraini
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on the Sales of Micro, Small, and Medium Enterprises (MSMEs) products in Sumbawa Regency. Facing challenges of intense market competition and limited access, MSMEs require effective strategies to improve sales performance. This research employed a quantitative approach by distributing questionnaires to 100 MSME owners selected using the Slovin formula sampling technique. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The analysis results indicate that the Digital Marketing (X1) and Brand Awareness (X2) variables simultaneously have a significant effect on the Sales (Y) variable, with an R-Square value of 0.718. Hypothesis testing proved that Digital Marketing (T-statistic 4.982) and Brand Awareness (T-statistic 5.733) each have a positive and significant influence on Sales. These findings confirm that implementing effective digital marketing strategies and building strong brand awareness are crucial factors for driving the sales growth of MSMEs in the local market.
STRATEGI PENDEKATAN PARTISIPATIF PERANGKAT DAERAH DAN DESA DALAM PERCEPATAN INOVASI DI KABUPATEN SUMBAWA BARAT: STRATEGI PENDEKATAN PARTISIPATIF PERANGKAT DAERAH DAN DESA DALAM PERCEPATAN INOVASI DI KABUPATEN SUMBAWA BARAT Firmansyah, Joni; Hasri, Diah Anggeraini; Agus; Dg Iji, Allein Erida; Irfandi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 1 (2024): Edisi 10
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i1.3965

Abstract

This study aims to identify the efforts that can be undertaken by regional and village authorities to enhance innovations in West Sumbawa Regency. The research method used is qualitative-descriptive, employing observation, interviews, and literature study as data collection methods. Interviews were conducted with key informants who are knowledgeable about innovation developments in West Sumbawa Regency. The results of this study indicate that West Sumbawa Regency has significant innovation potential. However, existing innovations are still scattered, and efforts are needed to create an innovation ecosystem. By implementing several strategic steps based on good governance, an innovation ecosystem can be created to accelerate the enhancement of innovations. Another finding of this research explains the need for an innovation center that connects all ideas and concepts from innovators in West Sumbawa Regency. This step is considered to facilitate the community in building interconnected innovation networks. Therefore, through efforts such as village potential analysis, one village-one product initiatives, and innovation month, it is expected that the existing innovations in West Sumbawa Regency can be improved.  Keywords: Regional innovation, West Sumbawa Regency, Innovation Ecosystem
SOSIALISASI ASURANSI KENDARAAN DAN KESELAMATAN BERLALU LINTAS DI JALAN RAYA BERSAMA PT JASA RAHARJA CABANG SUMBAWA Nuramaliyah, Nuramaliyah; Hasri, Diah Anggeraini; Mikhratunnisa, Mikhratunnisa; Safitri, Oryza; Hakim, Lukmanul; Akbar, Arya Zufikar; Hartini, Hartini
Abdi Panca Marga Vol 5 No 1 (2024): Jurnal Abdi Panca Marga Edisi Mei 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v5i1.1903

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, wawasan, dan literasi keamanan berkendara di jalan bagi siswa-siswi SMA/SMK/MA dan sederajat. Metode yang digunakan mencakup sosialisasi, penyuluhan, ceramah, tanya jawab, kepada 100 peserta. Hasil kegiatan menunjukkan Kegiatan pengabdian Masyarakat yang dilakukan oleh Program Studi Aktuaria Fakultas Ekonomi dan Bisnis efektif meningkatkan pengetahuan peserta mengenai asuransi kendaraan dan keselamatan berkendara. Peserta yang awalnya belum memahami detail ketentuan Undang-Undang Nomor 33 dan 34 tahun 1964 tentang Dana Pertanggungan Wajib Kecelakaan Penumpang Umum tentang Lalu Lintas dan Angkutan Jalan sehingga diperlukan pemahaman yang lebih komprehensif terkait lalu lintas jalan raya untuk mengurangi angka kecelakaan lalu lintas. Pasca sosialisasi, insights para peserta semakin meningkat. Pemahaman dalam keamanan berkendara motor menjadi luas dan juga tentang asuransi yang diberikan oleh PT. Jasa Raharja
Co-Authors AGUS Agus Wahyudi Agus Wahyudi Akbar, Arya Zufikar Amry Purnama Mauladi Chairul Hudaya Dg Iji, Allein Erida Ewardo, Evan Ezar Fani Fitriani Fani Fitriani Fendy Maradita Fitriyantari Hartini Hartini Hudaya, Chairul Irawati Irawati Irfandi Jerem Korina Joni Firmansyah Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Mikhratunnisa, Mikhratunnisa Muhammad Jarnawansyah Muhammad Nur Fietroh Najiya Najiya Nova Adhitya Ananda Nuramaliyah, Nuramaliyah Nurjihadi, Muhammad Oryza Safitri Pragass, Rhea Bornily Rizqi, Reza Muhammad Safitri, Oryza Zulkieflimansyah Zulkieflimansyah