Garuda - Garba Rujukan Digital

PROGRAMMING STRATEGY OF THE “SI OTAN” SERIAL AT TRANS 7 TV STATION Adrianjara, Vayol Parama; Andrini, Susi
TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING Vol. 1 No. 2 (2022): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transtool.v1i2.508

This study aims to explain the Programming Strategy at the "Si Otan Di Trans7" program. The methodology used in this research is descriptive qualitative. Data was collected through observation, in-depth interviews, documentation and the internet to obtain in-depth and relevant information or data in research. While the theory used in this research is strategies & practices according to Sydney W, Head which states that in television broadcasting it is necessary to pay attention to five elements to carry out programming strategies, namely Compatibility, Habit formation, Control audience flow, Conservation of program resources and, Breadth of appeal. The results of this study showed significant results, that; Si Otan's programming strategy broadcast by TV-Trans7 station has implemented a programming strategy according to Sydney W. Head which includes these five elements.

EXCELLENT SERVICE AND PUBLIC RELATIONS STRATEGY OF PT. ACE HARDWARE IN THE ERA OF SOCIETY 5.0 Sibagariang, Murni Juliasni; Andrini, Susi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 1 No. 4 (2022): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v1i4.228

This study aims to explain how excellent service for the implementation of the Public Relations function and Public Relations Strategy is carried out by the ACE Hardware company to customers in the Society 5.0 era. The methodology used is descriptive qualitative. Kotler and Keller theory is used to analyze PR Strategy which has seven (7) concepts as indicators; a) publication, b) sponsorship, c) event, d) talk, e) news media, f) identity, g) social activities, while the analysis of Excellent Service is taken from the Rangkuti theory which has three (3) concepts as indicators; a) developing services, b) meeting expectations, c) maintaining and maintaining customers facing the Society 5.0 era, in this case using the Omni Channel (an application launched as a form of digital transformation in increasing the convenience of consumers in shopping and accessing ACE Hardware products). The importance of the role of digital content is also considered because the high level of use of social media makes people closer to the online world. Data collection was carried out through an in-depth interview process with other supporters from literature reviews, literature, books, journals, the internet or those relevant to this research. Data analysis was carried out using a coading process (open coading, axial coading and selective coading). The results of the study show that ACE Hardware Company has implemented a PR strategy based on the theory of PR strategy and excellent service, by maximizing the use of omni-channels in the era of Society 5.0.

PUBLIC RELATIONS COMMUNICATION MODEL THROUGH CSR PROGRAMS DURING THE COVID-19 PANDEMIC Thalia, Indi; Andrini, Susi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 1 No. 4 (2022): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v1i4.252

The purpose of this study was to find out what the PR communication model carried out by The Body Shop was through its CSR program during the Covid-19 pandemic. Prior to the activity called “Bring Back Our Bottle” (BBOB), it has been implemented since 2008 and continues to this day. Problems that occurred when the Covid-19 pandemic hit the world so that communication that occurred to return used bottles of The Body Shop faltered, so it was necessary to do an effective way to keep it going. This recycling is to encourage customers to return various empty bottles to The Body Shop outlets to be reused and reused. This study uses a qualitative method with a descriptive approach. Data were obtained through in-depth interviews and also observations of informants. The results of this study indicate that The Body Shop's PR communication model through the CSR program during the pandemic under the theme "Bring Back Our Bottle" (BBOB), can be implemented well, and the communication that occurs between the company and its customers is very relevant to the fact that the internet and digital media in the industrial era 4.0 has a big influence/role on the implementation of CSR programs during this pandemic. The use of social media is a medium to interact with the public, both internal public (management) and external public (customers). The research findings are a combination of one-way and two-way Interpersonal communication models through linear and circular communication with feedback.

THE INTENSITY OF TIKTOK APPLICATION USERS TOWARDS THE CREATIVITY OF GENERATION Z IN JAKARTA Purbaningrum, Maya; Andrini, Susi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 4 (2023): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i4.711

The rapid proliferation of the TikTok application among Generation Z necessitates an exploration into its potential influence on their creative abilities, considering the platform's unique format and immersive engagement. This study aims to investigate the following questions: a) Does the intensity of TikTok application usage have an impact on creativity within Generation Z? b) To what extent does the intensity of TikTok application usage influence creativity in Generation Z? c) How does the TikTok application affect creativity within Generation Z? Drawing from Hovland's Stimulus-Organism-Response (S-O-R) theory, a mixed methods approach combining quantitative and qualitative descriptive methods is employed in the research methodology. The findings of this mixed methods study reveal that both quantitative and qualitative aspects contribute to the influence. In quantitative terms, both the intensity variable and creativity variable demonstrate validity and reliability. The coefficients of determination and significance signify a moderate effect size. This aligns with the qualitative findings, which emphasize that the intensity level among TikTok application users significantly impacts the creativity of Generation Z. This also addresses the question of the TikTok application's influence on creativity within Generation Z. In conclusion, this mixed methods approach underscores the complementary nature of the results, enhancing data comprehensiveness and offering supplementary insights.

THE INFLUENCE OF USING INSTAGRAM MEDIA @PESONA.INDONESIA ON FULFILLING THE INFORMATION NEEDS OF FOLLOWERS Sidik, Jafar; Andrini, Susi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1093

Instagram media is a media that plays a very important role in the lives of today's young generation. The use of social media as a provider of information needs can be seen from the Instagram account. One piece of information that is very important is information regarding local tourism aspects. One account that utilizes and is related to local tourist information is @Pesona.indonesia. The aim of this research is a). to find out whether there is an influence of using Instagram @pesona.indonesia on meeting the information needs of followers. and b). to find out how much influence the use of social media Instagram @pesona.indonesia has on fulfilling the information needs of its followers. This research uses an explanatory quantitative method, namely research that aims to explain the relationship of a variable with other variables to test a hypothesis. The population in this study used the Slovin formula which took samples from followers on the Instagram account @Pesona.indonesia, with a sample of one hundred respondents at a ten percent error rate. The questionnaire was distributed via Google Form and processed using SPSS version twenty-nine. The results of this research show that there is an influence of the use of social media Instagram which has a very strong influence on information needs. While the rest is influenced by other factors outside this research.

THE EFFECT OF MARKETING PUBLIC RELATIONS STRATEGY ON THE IMAGE OF SCIENTIA SQUARE PARK THEMATIC THEME PARK Gerut Gumay, M. Putra; Andrini, Susi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1138

Technological advances in the era of digitization make Public Relations practitioners strive to be able to utilize the media in making strategies. Technological advances have created new forms of interacting and socializing, one of which is the innovation of communication technology in the form of social media. Local attractions Scientia Square Park tourism in South Tangerang amusement park carries the concept of a thematic amusement park with special characters that pay attention to aspects of accuracy, comfort, safety, beauty, convenience, greenery and maintenance. Scientia Square Park utilizes Instagram as one the marketing strategies for thematic Amusement Park Public Relations (Scientia Square Park). This study aims to determine whether there is an influence of Marketing Strategy Public Relations to the image of the thematic amusement park (Scientia Square Park) on Instagram account @Scientiasquare.park. This research uses the theory of Public Relations Marketing strategies, namely Push, Pull, Pass Strategy from Samuel L Harris and image according to Frank Jefkins in Rahmadani & Andrini (2021), namely the Mirror Image, the Current Image, the Wish Image, and the Multiple Image. This study uses quantitative methods with survey method approach, and using Lemeshow formula by taking the population of Instagram followers @scientiasquare.park has 133,000 followers as of February 21, 2024 by obtaining a sample of 97 respondents. The results showed that there is a positive and significant influence between the influence of Public Relations Marketing Strategy on the image with a high level of influence and significance.

EFEKTIVITAS KOMUNIKASI INTERPERSONAL HOST SHOPEE LIVE TERHADAP PERILAKU KONSUMTIF GENERASI Y Stiawanty, Rita; Andrini, Susi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.916

The goal of this study is to assess how the quality of interpersonal communication by Shopee Live hosts impacts the consumption patterns of Generation Y. This study employs a descriptive quantitative methodology. Data collection was conducted using a closed-ended questionnaire distributed to one hundred Shopee Live respondents, selected based on calculations using Slovin’s formula. The questionnaire was administered via Google Forms, and the data was processed using SPSS version 26. Data analysis involved descriptive analysis, normality testing, simple linear regression testing, and hypothesis testing. The findings from this research show that the alternate hypothesis (Ha) is supported, revealing a favorable impact of effective interpersonal communication by Shopee Live hosts on the consumer behavior of Generation Y. The coefficient of determination is calculated at 53.6%, indicating a significant correlation. The unexplored factors in this study account for the remaining 46.4% of the influences on consumer behavior. Therefore, it can be stated that the effectiveness of interpersonal communication by hosts has a moderate impact on the consumptive behavior of Generation Y, as the coefficient of determination is above 50%. This research provides benefits for practitioners as a reference in understanding the consumptive behavior of Generation Y in the online shopping environment of Shopee Live. Additionally, it serves as a study material and foundation for future research, particularly in the field of communication studies, for other researchers interested in similar topics.

THE INFLUENCE OF THE @SIAPDARLING TIKTOK ACCOUNT ON GO GREEN BEHAVIOUR Ghazian H. P., Muhammad; Andrini, Susi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.920

The use of social media is utilised as a tool to find out information. One of them is information about Go Green behaviour. The social media in question in this case is social media with the TikTok account @siapdarling promoting information about lifestyle aspects of Go Green Behaviour. Go Green or also known as the greening movement is a social movement that seeks to protect and manage the surrounding natural environment in anticipation of a global crisis that can threaten environmental damage. The aim of this research was to investigate the impact of the Tiktok @siapdarling account on promoting environmentally friendly behaviour. This study employed the Explanatory Quantitative approach, with a focus on establishing and explaining the relationship between variables to test a hypothesis. The Slovin formula was utilised to determine the sample size of one hundred respondents from the followers of @siapdarling on Tiktok, with a margin of error set at ten per cent. Data was gathered through online questionnaires using google forms and analysed using SPSS version twenty-nine. The findings revealed a significant influence of the @siapdarling Tiktok account on encouraging Go Green Behaviour among its followers, while external factors also played a role in shaping behaviour. In general, this research provides benefits as information, insight, knowledge about Go Green Behaviour on the @siapdarling TikTok account and its followers, as well as being useful for academics who are interested in developing this research from a different perspective.

STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA TUJU TUJU COFFEE Ovyanti, Sheyvandra; Andrini, Susi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.921

This study aims to determine and analyze the Public Relations Strategy in Maintaining the Image of Tuju Tuju Coffee which is known as Palm Sugar Milk Coffee with a strong coffee flavor called ‘Kopi Yang DiTuju.’ This study uses a descriptive qualitative method with data collection of participant observation, in-depth interviews and documentation. The sources in this study consisted of key informants, namely the Owner and Public Relations of Tuju Tuju Coffee and three supporting informants, namely the barista of Tuju Tuju Coffee, a professional barista and loyal customers. Data analysis uses four concepts of Public Relations Strategy stages from (Cutlip, Center and Broom). The results of this study in the first phase, the image is formed through trust built by customers with the problem of how to maintain the image and consistency of the strong taste of Palm Sugar Milk Coffee - ‘Kopi Yang DiTuju. The second phase is planning and programming, namely by selecting quality coffee beans, looking for human resources (baristas), innovating and participating in events/exhibitions. In the third phase, taking action and communication, namely maintaining relationships with farmers, cooking coffee beans, baristas calibrating, innovating with mobile coffee carts and participating in coffee events to build relationships and public trust. The fourth phase evaluates the program, by providing assessments and implementations and the results of the programs that have been implemented. Thus, Tuju Tuju Coffee demonstrates that its brand image aligns with customer perceptions of consistent, strong-tasting palm sugar milk coffee.

Implementasi Corporate Social Responsibility dalam Mendaur Ulang Plastik dan Pemberdayaan Perempuan di Jakarta Utami, Rifda; Andrini, Susi
Easta Journal of Innovative Community Services Vol 2 No 02 (2024): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v2i02.219

Penelitian ini memiliki tujuan untuk mengetahui bagaimana implementasi CSR TurunTangan Jakarta dalam mendaur ulang sampah plastik dan pemberdayaan perempuan, yang berlokasi di Srengseng Sawah, Jakarta. Metode penelitian ini menggunakan kualitatif deskriptif melalui pendekatan konstruktivisme, yaitu meskipun dalam peristiwa yang sama, setiap orang memiliki pemahaman yang berbeda. Pengumpulan data dilakukan melalui observasi, dokumentasi, dan internet. Teori yang di pakai dalam penelitian ini berdasarkan pada konsep yang disebut dengan Triple Bottom Line (3P - People, Planet, dan Profit), dari John Elkington. TurunTangan Jakarta memiliki visi untuk menjadi gerakan kerelawanan yang membuat masyarakat peduli dan aktif dalam masalah sosial. Hasil dari penelitian ini dapat disimpulkan bahwa implementasi CSR yang dilakukan TurunTangan Jakarta di Kampung Srengseng Sawah membawa hasil yang positif. Penelitian ini juga membuktikan bahwa kegiatan CSR dan daur ulang plastik bisa menambah kegiatan para Ibu-Ibu, dalam meningkatkan keterampilan, pengetahuan, dan menambah pemasukan. TurunTangan Jakarta berhasil memberikan manfaat (3P-people, planet, profit) dalam meningkatkan kesadaran lingkungan, dan menciptakan keuntungan sosial dan ekonomi khususnya bagi pemberdayaan perempuan.

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search