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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING (TRANSTOOL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Anggraini, Rosita
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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MEDIA SOSIAL INSTAGRAM @GRABID BERPENGARUH TERHADAP BRAND EQUITY DAN BRAND LOYALTY GRAB Indallah, Mirrah Afina; Anggraini, Rosita; Putri, Kinkin Yuliaty Subarsa
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.296 KB) | DOI: 10.52423/jikuho.v6i3.17105

Abstract

Penelitian ini dilatarbelakangi oleh seberapa besar kemampuan media sosial Instagram @grabid dapat mempegaruhi ekuitas merek dan loyalitas merek Grab. Tujuan penelitian ini adalah untuk mengetahui kemampuan Instagram @grabid dalam mempengaruhi ekuitas merek dan loyalitas merek Grab. Penelitian ini berjenis explanatory research melalui pendekatan kuantitatif. Data didapatkan dengan metode survei melalui peyebaran kuesioner kepada 100 orang di Jakarta yang merupakan followers Instagram Grab (@grabid) yang memiliki akun dan dapat mengakses Instagram, serta konsumen layanan Grab. Pengambilan sample menggunakan metode non-probability sampling dengan teknik purpose sampling . Teknik yang digunakan untuk menganalisis data yaitu dengan menggunakan teknis analisis jalur (path analysis). Hasil analisis yang diperoleh dari penelitian ini adalah media sosial Instagram menghasilkan    dampak positif dan signifikan secara langsung atas ekuitas merek. Selain itu, pengaruh positif dan signifikan dari media sosial instagram berpengaruh secara langsung terhadap loyalitas merek.
STUDENT MOTIVES TO WATCH SPORTS NEWS PROGRAM "GALERI SEPAK BOLA INDONESIA" ON TRANS7 Yudha, Aria Rusandi; Anggraini, Rosita; Guntur; Yulianto, Kresno
TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING Vol. 1 No. 2 (2022): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transtool.v1i2.537

Abstract

This study aims to determine students' motives for watching the sports news program “Galeri Sepak Bola Indonesia” on Trans7. This research employs the theories of uses and gratification, as well as individual differences. In this study the dimensions used include information motives, personal identity motives, integrity and social interaction motives, and entertainment motives. This study uses a quantitative approach, with research methods through surveys, the population of respondents is Stikom Interstudi students majoring in broadcasting class of 2016-2018, totaling 141 people. Using a technique of purposive sampling, we asked respondents whether they had watched the program "Galeri Sepak Bola Indonesia" on Trans7 at least twice in the previous month before they were allowed to complete out our questionnaire, thus we obtained 80 students as respondents. The results showed that the motive for watching the “Galeri Sepak Bola Indonesia” program for Stikom Interstudi students was mostly information motives, from the 4 dimensions of the existing research results.
PENGARUH MARKETING PUBLIC RELATIONS TERHADAP LOYALITAS PELANGGAN APLIKASI PESAN ANTAR MAKANAN ONLINE Olivianita, Munaroh; Anggraini, Rosita
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i1.546

Abstract

This research aims to determine the influence and magnitude of the influence of ShopeeFood's marketing public relations on customer loyalty in the Kebayoran Baru community, South Jakarta. The main concept of this research is marketing public relations and loyalty. This research uses a quantitative approach with survey methods. The research population is the community in Kebayoran Baru, South Jakarta. The sampling technique is purposive sampling. Data collection was carried out by distributing questionnaires to 101 respondents. The collected questionnaires were calculated using the SPSS statistical test. The techniques used in this testing are validity, reliability, simple linear regression and hypothesis testing. The research results show that variable X (Marketing public relations) and variable Y (Customer loyalty) have a positive value or are very influential with a value of 72.6%.
MARKETING PUBLIC RELATIONS STRATEGY IN WEDDING PARTY EVENTS AT HORISON HOTEL BEKASI Pratama, Rismandha Kusuma; Anggraini, Rosita
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.942

Abstract

Currently, hotel services do not stop at providing the best rooms, but also include a variety of experiences, one of which is the wedding party event service as a special event. However, with the Covid- 19 pandemic, the hotel business had to re-think so that the business could run and survive. One of the hotels that has been able to survive the pandemic that also offers wedding party event services is the Horison Ultima Bekasi hotel. The purpose of this study was to determine the marketing public relations strategy in the wedding party event at the Horison Bekasi hotel. The theory used in this study is the marketing public relations strategy of Thomas L. Harris which consists of a pull, push, and pass strategy. This research approach is qualitative. This type of research is descriptive. Information obtained from 4 informants. Data collection techniques through interviews, observation, and documentation. Data analysis techniques through the stages of data reduction, data presentation, drawing conclusions, and data verification. The results of the study show that the Horison Bekasi hotel uses conventional media and social media for publicity as a pull strategy, improving service quality and promos as a push strategy, as well as maintaining good relations with consumers and customer testimonials as a pass strategy. This is in accordance with the MPR strategy model put forward by Thomas L. Harris, namely the pull, push, and pass strategy.
Co-Authors Guntur Indallah, Mirrah Afina KRESNO YULIANTO Olivianita, Munaroh Pratama, Rismandha Kusuma Putri, Kinkin Yuliaty Subarsa Yudha, Aria Rusandi