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All Journal Humaniora Jurnal Pewarta Indonesia Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
KRESNO YULIANTO
Departemen Arkeologi Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Word of Mouth sebagai Penentu Keputusan Membeli Produk Wibowo, Arief; Satiri, Satiri; Ruliana, Poppy; Yulianto, Kresno
Jurnal Pewarta Indonesia Vol 3, No 2 (2021): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v3i2.84

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh komunikasi Word of Mouth (WOM) terhadap keputusan pembelian barang di Nano Komputer, sebuah toko yang mempunyai fokus dalam menjual barang elektronik berupa komputer serta kebutuhan kantor lainnya. Nano Komputer melakukan metode penyampaian pesan kepada konsumen dengan cara promosi dari mulut ke mulut. Metode yang digunakan adalah survei yang diberikan kepada kelompok yang akan diteliti. Rancangan penelitian ini memiliki tujuan untuk mencari pengaruh antar dua variable yaitu Variabel (X), Word of Mouth sedangkan variabel (Y) adalah Keputusan Pembelian. Responden yang dilibatkan dalam penelitian ini adalah karyawan Kompleks Perkantoran Kartini Depok yaitu 96 orang. Metode pengambilan sampel menggunakan purposive sampling. Pengumpulan data menggunakan kuesioner akan diberikan kepada responden. Hasil dari penelitian menunjukkan terdapat pengaruh yang positif antara variabel Word of Mouth (WOM) terhadap Keputusan Pembelian yang didukung oleh hasil survei dan perhitungan secara statistik menggunakan software SPSS, dengan kata lain seluruh karyawan Kompleks Perkantoran Kartini Depok yang membeli kebutuhan computer di NanoKomputer dipengaruhi oleh komunikasi Word of Mouth.
Power Dynamics in the Arts Sponsorship : Activities in Bandung and Yogyakarta during COVID-19 Aviandy, Mochamad; Fajarwati, Ade Ariyani Sari; Alkatiri, Zeffry; Yulianto, Kresno; Setiawan, Hawe
Humaniora: Journal of Indonesia Culture and Society Vol. 15 No. 1 (2024): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v15i1.11164

Abstract

The research objectively analyzed artists’ actions and strategic reactions in the urban areas of Bandung and Yogyakarta in Indonesia during the extremely turbulent COVID-19 pandemic from March 2020 to early 2021. The pandemic greatly impacted the lives of artists and practitioners because of stringent governmental prohibitions that prohibited public art events. The research examined practitioners’ experiences concerning their reliance or autonomy from government funding when engaging in arts-related endeavors. The research methodology was based on gathering data from social media and field investigations; a comprehensive collection of posters, photos, and relevant notes was compiled using a cultural studies framework. In addition, interviews were performed with arts practitioners and communities, specifically examining their involvement on social media platforms. A detailed investigation was conducted by carefully analyzing the interview data to clarify the differences between art practitioners in Bandung and Yogyakarta. It is found that the research distinguishes between individuals who receive government sponsorship and those who operate independently. It enhances the overall comprehension of power dynamics between arts practitioners and the government in the distinct setting of the COVID-19 epidemic, including those who operated autonomously. The research utilizes a cultural studies framework to examine the power dynamics between artists and the government in the context of the COVID-19 pandemic.
PENGARUH BRAND AMBASSADOR GIRL GROUP KOREA TWICE TERHADAP BRAND IMAGE SCARLETT WHITENING Hidayat, Muhammad Zikri; Yulianto, Kresno
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.879

Abstract

According to kompas.co.id, Scarlett Whitening ranks second in the category of local skincare products in Indonesia. To improve brand image, Scarlett Whitening collaborates with girl group TWICE as brand ambassador. This study aims to analyze the influence of TWICE brand ambassadors on Scarlett Whitening's brand image. Using the positivism paradigm and quantitative approach, data was collected through a survey using the Taro Yamane method, involving 100 respondents from Sukmajaya, Depok, who knew TWICE's brand ambassador and used Scarlett Whitening. The sample was selected using purposive sampling technique (non-probability). Data were analyzed with simple linear regression test using SPSS. The results showed that TWICE brand ambassadors have a positive influence on Scarlett Whitening's brand image. The linear test results in a significance value (Sig) <0.01, indicating a significant relationship. The regression coefficient of the brand ambassador variable (X) of 0.449 shows a positive influence. The t value of 8.991 with Sig 0.01 <0.05 confirms that TWICE brand ambassadors have a significant effect on Scarlett Whitening brand image.
Co-Authors Ade Ariyani Sari Fajarwati Arief Wibowo Aviandy, Mochamad Hidayat, Muhammad Zikri Ruliana, Poppy Satiri, Satiri Setiawan, Hawe Zeffry Alkatiri