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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Widiasanty, Gita
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE OF THE FILM 'RUDY HABIBIE' ON THE INCREASE IN LEARNING INTEREST AMONG ADOLESCENTS Alfiyah, Nurmaya; Widiasanty, Gita
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v3i1.967

Abstract

Broadcast media can be found in everyday life as an important source in providing information, education, art and various other things. Information technology is developing rapidly. One technology that can be a medium for disseminating information and messages is film media. Film is a broadcasting technology that can provide a moral message in the film. Films can convey a message through audio visuals. The film taken from this research is Rudy Habibie's film. This study aims to prove whether or not there is an influence from Rudy Habibie's film on the increasing interest in learning in adolescents. This research uses quantitative and is carried out by distributing questionnaires that have been made using GoogleForm. The population is teenagers in the RW. 02 Kelurahan Cipedak, South Jakarta, which has been determined to have watched the Rudy Habibie film. Sampling was done by non-probability sampling. The variables in this study are teenagers who have watched the Rudy Habibie film. The results showed that Rudy Habibie's film had a positive and significant effect on increasing student interest in learning. Then H1 is accepted H0 is rejected. This means that Rudy Habibie's film can influence interest in learning in adolescents. The results are based on the distribution of questionnaires that have been filled out by the youth.
PENGARUH DIGITAL MARKETING INSTAGRAM PADA PUBLIC RELATIONS SCARLETT WHITENING DALAM MENINGKATKAN BRAND AWARENESS Dewi, Qintania Diana; Widiasanty, Gita
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i2.562

Abstract

Scarlett Whitening is a skin & body care product from Indonesia that was founded in 2017. Public Relations Scarlett Whitening utilizes the development of Instagram digital marketing to increase brand awareness of its products. In this research we specifically discuss the influence of digital marketing on Instagram which consists of four indicators, namely content creation, content sharing, connection, community building and audience response to brand awareness which consists of not being brand aware, knowing the brand, brand recall, and brand recall at its peak. . This research aims to determine the influence of Instagram digital marketing on Scarlett Whitening's Public Relations in increasing brand awareness. This research method uses a quantitative approach with descriptive research type. Research data collection used a purposive sampling technique with the criteria of South Jakarta residents who follow Scarlett Whitening's Instagram social media. The research sample size used the Slovin formula and obtained 100 research respondents. Data collection was carried out by distributing online questionnaires using Google forms and processed using the SPSS (Statistical Program for Social Science) tool. The results of this research show that Instagram digital marketing at Public Relations Scarlett Whitening has had a significant influence in increasing brand awareness in the South Jakarta community.
PENGARUH KONTEN FOOD VLOGGER CHANNEL YOUTUBE FARIDA NURHAN TERHADAP MINAT BERWISATA KULINER Kiagun, Egi Sokia; Widiasanty, Gita
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i2.573

Abstract

In today's digital world, technological progress is becoming increasingly evident. Now technology is freely accessible to everyone thanks to its developments. One of them is the innovation of correspondence by utilizing internet access. With the presence of the internet, the social media YouTube emerged, one of its uses is to disseminate useful information to its users, including information about culinary places. This research aims to find out whether there is an influence of Farida Nurhan's Food Vlogger Channel content on interest in culinary tourism and how much influence Farida Nurhan's YouTube channel food vlogger content has on interest in culinary tourism. The Uses and Effect theory was used as the main basis for this research. The method used in this research is a descriptive survey method using a quantitative approach. Sampling was carried out by applying incidental sampling techniques with non-probability sampling techniques. The results of this research show that there is an influence of Farida Nurhan's Youtube Channel Food Vlogger Content on Interest in Culinary Travel with a percentage of 70.9%. Meanwhile, the other 29.1% is influenced by other variables.
FOLLOWERS' PERCEPTIONS OF SPORTS CONTENT ON @ANDREADIANBIMO'S INSTAGRAM ACCOUNT Novira, Yestia; Widiasanty, Gita
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 4 (2024): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i4.1238

Abstract

This study aims to find out how followers of the @andreadianbimo Instagram account perceive the sports content they upload. The research method used is descriptive qualitative method which aims to explain certain events clearly and in detail. Data collection technique used is interview. There are 5 informants who are followers of the Instagram account @andreadianbimo. The results of this study found 3 main categories which became the subject of the answers from the five informants interviewed. First, the Instagram account @andreadiabimo motivates its followers to start exercising and living a healthy life. Second, @andreadianbimo's informative sports content so that his Instagram followers can get information about sports through his account. Third, sports content on the Instagram account @andreadianbimo is interesting so that informants keep following the @andreadianbimo account. The findings suggest that @andreadianbimo's Instagram account plays a pivotal role in motivating followers to adopt healthier lifestyles, providing valuable sports-related information, and maintaining follower engagement. These insights underscore the importance of influential social media figures in promoting health awareness and fostering community engagement among their followers.
PUBLIC RELATIONS STRATEGIES OF THE INDONESIAN CHILDREN'S CANCER FOUNDATION IN INFLUENCING DONATION DECISIONS Sari, Putri Nopita; Widiasanty, Gita
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 4 (2024): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i4.1276

Abstract

Public Relations Strategy is a function of management's duties in carrying out communication, so the core objective is the communication goal to attract the public and companies to donate. There are many public relations strategies that can be done to get sympathy and attention from the public, one of which is by using social media. By using social media, companies can provide information and create posts that can attract the public and the company. Through this strategy, the Indonesian Child Cancer Foundation aims to touch the hearts of the community to donate. Carrying out this PR strategy can encourage decisions from the public and companies to make donations. The donor's decision to donate is the choice of each individual to choose where they will give their Public Relations funds to a company or voluntary foundation without expecting any feedback for them. This research aims to see the influence of Public Relations strategies on the decision to donate. This research uses quantitative data, namely by distributing questionnaires to donors of the Indonesian Child Cancer Foundation. This study had a population of 200 peoples and a sample of 67 peoples which was obtained from the Taro Yamane formula. This research uses simple regression analysis, validity test, reliability test, normality test and hypothesis test. The research results state that Public Relations strategies have a significant and positive influence on the decision to donate.
Co-Authors Alfiyah, Nurmaya Dewi, Qintania Diana Kiagun, Egi Sokia Novira, Yestia Sari, Putri Nopita