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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Novira, Yestia
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice Social Sciences

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FOLLOWERS' PERCEPTIONS OF SPORTS CONTENT ON @ANDREADIANBIMO'S INSTAGRAM ACCOUNT Novira, Yestia; Widiasanty, Gita
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 4 (2024): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i4.1238

Abstract

This study aims to find out how followers of the @andreadianbimo Instagram account perceive the sports content they upload. The research method used is descriptive qualitative method which aims to explain certain events clearly and in detail. Data collection technique used is interview. There are 5 informants who are followers of the Instagram account @andreadianbimo. The results of this study found 3 main categories which became the subject of the answers from the five informants interviewed. First, the Instagram account @andreadiabimo motivates its followers to start exercising and living a healthy life. Second, @andreadianbimo's informative sports content so that his Instagram followers can get information about sports through his account. Third, sports content on the Instagram account @andreadianbimo is interesting so that informants keep following the @andreadianbimo account. The findings suggest that @andreadianbimo's Instagram account plays a pivotal role in motivating followers to adopt healthier lifestyles, providing valuable sports-related information, and maintaining follower engagement. These insights underscore the importance of influential social media figures in promoting health awareness and fostering community engagement among their followers.
Co-Authors Widiasanty, Gita