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Daniaty, Feliciana
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Economics, Econometrics & Finance

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PENGARUH HARGA, PELAYANAN, LOKASI, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA HYPERMART PURI INDAH DI JAKARTA BARAT A, Mimi S; Daniaty, Feliciana
Jurnal Ekonomi Vol 22, No 1 (2017): March 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i1.186

Abstract

This study was conducted to determine the effect of price, service, location and diversity of products on purchase decisions on Hypermart Puri Indah, West Jakarta. The population in this study are consumers who shop at Hypermart Puri Indah. In this study took a sample of 100 respondents. The method used in this study is a convenience sampling method non - probabilistic findings of this study indicate that the price, service, location and product diversity significantly influence purchasing decisions at Hypermart
Co-Authors A, Mimi S