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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI The Studies of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Agroekoteknologi Terapan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Community Service (IJCS) Management Studies and Business Journal
Mandey, Silvya Lefina
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KELOMPOK PENJUAL MAKANAN SECARA ONLINE DI PERUMAHAN GRIYA PANIKI INDAH (GPI) KECAMATAN MAPANGET KOTA MANADO PROPINSI SULAWESI UTARA Karuntu, Merlyn Mourah; Mandey, Silvya Lefina
The Studies of Social Sciences Vol 2, No 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35801/tsss.2020.2.1.26893

Abstract

Griya Paniki Indah (GPI) housing is one of the largest housing estates in North Sulawesi. With more than 7,000 houses built, this housing has become one of the relatively large residential locations. This condition provides an opportunity for the emergence of online food selling businesses in this housing in an effort to meet the needs of the people in the housing. This PKM elevates the community of online food seller groups which are micro, small and medium enterprises (MSMEs) which increase from time to time but often experience dissatisfaction from consumers due to product quality that is not in accordance with what is described in online media, lead time for food delivery is usually more from 1 hour and the inconsistency of the quality of the product produced. The online Food Seller group is an economically productive target audience. This service seeks to address the problem of customer dissatisfaction with online food vendors by making training to provide knowledge and understanding of quality management concepts, especially those related to performance, features, reliability, conformance, durability, serviceability, aesthetic, and perception. As  well  as strategies for overall quality improvement through TQM elements, namely customer focus, obsession with quality, long-term commitment, teamwork, continuous system improvement, education and training, unity of purpose, and employee involvement and empowerment.
Pengaruh Segmentasi Psikografis dan Inovasi Produk terhadap Keputusan Pembelian Produk Erigo Cabang Megamall Manado Wongkar, Filipi Fenesia; Mandey, Silvya Lefina; Loindong, Sjendry S.R.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56151

Abstract

Penelitian ini bertujuan untuk mengetahui secara simultan segmentasi psikografis dan inovasi produk berpengaruh guna mendapatkan keputusan pembelian konsumen brand Erigo Cabang Megamall Manado. Jenis pendekatan kajian yakni pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan Sampling Jenuh. Pengumpulan data dalam penelitian ini menggunakan kuesioner dengan menggunakan skala likert yang dibagikan kepada 120 responden konsumen produk Erigo di kota Manado. Model pengelolaan data yang digunakan untuk menganilisis data adalah regresi linear berganda dari software SPSS versi 26. Hasil penelitian ini F hitung yang diperoleh adalah 234.134 > 2,68 dan tingkat signifikan yang diperoleh adalah 0,00 < 0,05. Ini menunjukkan bahwa segmentasi psikografi dan inovasi produk berpengaruh secara simultan dan signifikan terhadap keputusan pembelian produk Erigo cabang Megamall Manado. Variabel segmentasi psikografi secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian, dikarenakan nilai t hitung 3,327 > t tabel 1,981 dengan tingkat signifikan sebesar 0,01 < 0,05. Variabel inovasi produk secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian, dikarenakan nilai t hitung 9,606 > t tabel 1,981 dengan tingkat signifikan sebesar 0,00 < 0,05. Maka dari itu, dapat disumpulkan bahwa variabel segmentasi psikografis dan inovasi produk, terbukti secara parsial berpengaruh positif dan signifikan terhadap Keputusan pembelian produk Erigo Cabang Megamall Manado. Kata Kunci : Segmentasi Psikografis, Inovasi Produk, Keputusan Pembelian.
INOVASI PEMASARAN DIGITAL GULA AREN MELALUI KEBIJAKAN HUKUM DALAM PENGABDIAN MEMBANGUN DESA Yunus, Yudin; Arman, Arman; Ali , Almer Hassan; Mandey, Lucia Cecilia; Mandey, Silvya Lefina; Koapaha, Teltje
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35672

Abstract

Inovasi Pemasaran Digital Gula Aren Melalui Kebijakan Hukum Dalam Pengabdian Membangun Desa merupakan pelaksanaan pengabdian kosabangsa. Dengan tim pelaksana dan pendamping tertarik mengeksplorasi lebih lanjut tema hangat ini dan memberikan hasil Teknologi Dan Inovasi kepada masyarakat utamanya mitra pelaksana dimana Mesin pengemasan granule menghasilkan kemasan gula aren dari tradisional ke modern. Mesin pengaduk gula aren semut menghasilkan  gula aren bersegi empat kecil modern . Pemasarannya  Sistem tradisional sistem pemasaran mulut ke mulut, penjualan langsung dan promosi di acara lokal dengan adanya kosabangsa di buatkan pemasaran sistem cerdas  digital dalam memprediksi penjualan gula aren. Metode dalam pelaksanaan pengabdian ini dengan tahap. sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi dan memastikan keberlanjutan. Berhasil meningkatkan penjualan dan keterampilan pengrajin, memperluas akses pasar, dan mendukung perekonomian desa. Dukungan regulasi dan pendampingan berkelanjutan sangat penting untuk keberlanjutan program dan dapat menjadi model bagi desa lain. Menunjukkan pentingnya adaptasi teknologi dan dukungan regulasi dalam mengembangkan produk lokal. Keberhasilan ini menekankan bahwa pemasaran digital bukan hanya soal menjual produk, tetapi juga memberdayakan pengrajin untuk lebih mandiri dan berdaya saing. Dukungan hukum dan pendampingan berkelanjutan memastikan pengrajin mematuhi regulasi, melindungi produk mereka, dan memaksimalkan potensi pasar. Model ini penting untuk diadopsi di desa lain, karena tidak hanya meningkatkan ekonomi lokal, tetapi juga memberikan fondasi kuat bagi pertumbuhan berkelanjutan dengan mengintegrasikan teknologi dan kebijakan dalam pembangunan desa.
Digital Transformation And Omnichannel Strategies In Indonesian Agricultural Retail: A Technology Organization Environment Perspective Kawet, Raymond Christian; Raintung, Michael Ch.; Mandey, Silvya Lefina; Soegoto , Agus Supandi; Paat , Franda Benedicta; Rondonuwu, Christy Natalia
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 7 No. 1 (2026): ISSUE JANUARY-JUNE 2026
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v7i1.62153

Abstract

Digitalisation is reshaping how agricultural products and farm inputs move along value chains, yet the role of agricultural retailers in this process remains underexplored. This study investigates digital transformation and omnichannel strategies in Indonesian agricultural retail, focusing on agro input shops and agrifood outlets that combine physical stores with digital channels such as social media, marketplaces, and websites. Guided by the Technology Organization Environment framework, it analyses how technological, organisational, and environmental factors influence omnichannel adoption, identifies key barriers, and examines perceived effects on business performance. A mixed method design is employed: in the qualitative phase, semi structured interviews with owners and managers explore current digital practices, drivers, and obstacles and inform the development of a structured questionnaire; in the quantitative phase, survey data from agricultural retailers in several Indonesian regions are analysed using partial least squares structural equation modelling. The results indicate that all three Technology Organization Environment dimensions have positive and significant relationships with the degree of omnichannel adoption. The study also finds important barriers, including limited rural digital and logistics infrastructure, seasonal demand patterns, perceived high costs of integrated systems, gaps in digital skills and confidence, and difficulties in integrating data and processes across platforms. Higher levels of omnichannel adoption are associated with improved perceived sales, customer relationships, and operational efficiency. Overall, the findings suggest that well-designed omnichannel strategies can strengthen the intermediary role of agricultural retailers and support more efficient and inclusive agricultural marketing systems in Indonesia. Keywords: Digital transformation; Omnichannel retail; Agricultural retail; Agrifood sector; Technology Organization Environment (TOE); Indonesia
Evaluation of Tourist Satisfaction Levels in Mangrove Ecotourism Using the Net Promoter Score (NPS) Method Latuni, Fandy Yones; Mandey, Silvya Lefina; Soegoto , Agus Supandi; Kawet, Raymond Christian; Rondonuwu, Christy Natalia; Paat, Franda Benedicta; Datualo, Diane Natalin; Lumi, Isye
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 6 No. 2 (2025): ISSUE JULY-DECEMBER 2025
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v6i2.65868

Abstract

This study aims to assess the level of tourist satisfaction with the Darunu Mangrove Ecotourism Village using the Net Promoter Score (NPS) method. This approach was chosen because it is effective in measuring not only tourist satisfaction but also loyalty behavior, which is reflected in tourists' willingness to recommend the destination to others. This study used a quantitative descriptive method involving 100 tourists selected by accidental sampling. Data were obtained through field observations, brief interviews, and a questionnaire using a Likert scale. The findings show that overall tourist satisfaction is in the “good” category, with an average NPS score of 52.7. The highest-ranking indicators are friendly environmental conditions (72), intention to revisit (69), affordability (68), and destination attractiveness (66). Conversely, the facilities (40) and accessibility (48) indicators have the lowest scores, indicating the need for improvements in infrastructure and visitor comfort. The results demonstrate that community involvement and sustainable environmental management play a crucial role in shaping positive tourism experiences. Furthermore, this study provides strategic insights for destination managers and local governments to enhance the development of sustainable mangrove-based ecotourism in the coastal areas of North Minahasa. Keywords: tourist satisfaction, mangrove ecotourism, tourist loyalty, Net Promoter Score (NPS), destination management, sustainable tourism
STRATEGIC DEVELOPMENT OF PRICING, BRAND EQUITY, AND PRODUCT QUALITY IN DRIVING CONSUMER PURCHASE DECISIONS: EMPIRICS FROM VIRGIN COCONUT OIL MSMES IN NORTH MINAHASA, INDONESIA Mandey, Silvya Lefina; Lengkong, Victor Paskah Kalawat; Kandou, Jenny Emma Agustin
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 12 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/8578j514

Abstract

Virgin Coconut Oil (VCO) is increasingly valued for its nutritional and therapeutic properties, offering a strategic opportunity for micro, small, and medium enterprises (MSMEs) in North Sulawesi, Indonesia. Yet, limited standardization, weak branding, and inconsistent pricing hinder competitiveness. This study analyzes how pricing strategy, brand equity, and product quality individually and jointly influence consumer purchase decisions for VCO products in North Minahasa Regency. Using a quantitative, associative-causal design, data were collected from 100 consumers selected through purposive sampling. Multiple linear regression reveals that product quality exerts a positive and significant influence on purchase decisions (p < 0.05), whereas pricing strategy and brand equity show no significant individual effects. Nevertheless, all three variables together significantly affect purchase behavior (F = 6.166, p = 0.001), explaining 16.2 percent of total variance. The findings underscore that consumers prioritize functional attributes; purity, clarity, and durability over price or brand cues. Policy-wise, the study recommends value-based pricing, consistent quality control, and long-term brand building to strengthen MSME competitiveness in Indonesia’s coconut industry.
PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS Mandey, Silvya Lefina; Lengkong, Victor Paskah Kalawat; Kandou, Jenny Emma Agustin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639749

Abstract

This study examines a model of how product strategy, brand equity, and service quality influence purchase intention among tourists visiting Linow Lake, Tomohon City, North Sulawesi, Indonesia. Using a causal associative design, data were collected online via a structured questionnaire (Google Form) from 100 respondents selected through purposive non-probability sampling. Product strategy was measured through product variety, quality, design, features, packaging, size, and return; brand equity through brand awareness, perceived quality, brand association, and brand loyalty; and service quality through reliability, responsiveness, assurance, empathy, and tangibles. Purchase intention was assessed through indicators related to planned purchase/visit intention, patience/willingness, and information search. All measurement items were valid (r-count > r-table) and reliable (Cronbach’s alpha > 0.6). Classical assumption tests indicated normal residual distribution, no multicollinearity (VIF < 10; tolerance > 0.10), and no heteroscedasticity. Multiple linear regression results show that product strategy and brand equity have positive and significant effects on purchase intention, while service quality is not statistically significant in the regression model. Simultaneously, the three predictors significantly explain purchase intention. The findings highlight the importance of strengthening tourism product attributes and brand equity to enhance tourists’ purchase intention toward Linow Lake as a destination.
A Development Model Of Promotional Strategy, Brand Equity, And Product Innovation Influencing Purchase Intention: A Case Study Of Nata De Coco MSMEs In North Minahasa Regency, Indonesia Mandey, Silvya Lefina; Lengkong, Victor Paskah Kalawat; Kandou, Jenny Emma Agustin
International Journal of Community Service (IJCS) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v5i1.1829

Abstract

Research on promotional strategies, brand equity, product innovation, and purchase intention in marketing is a crucial area of study. This research aims to enhance marketing strategies, particularly for MSMEs producing nata de coco in North Minahasa Regency, in supporting and improving their business processes. The study utilizes a sample drawn from the population. Given the large size of the population and the impracticality of studying the entire group, a sample size of 100 respondents was selected, meeting the minimum requirements for sampling. This research employs a causal associative approach to analyze the relationships among variables, both simultaneously and partially. The variables examined in this study include: promotional strategy (X1), measured through indicators such as promotional messages, promotional media, and timing (Kotler & Keller, 2016); brand equity (X2), measured by brand awareness, perceived quality, brand association, and brand loyalty; and product innovation (X3), with indicators including transactional interest, referential interest, preferential interest, and exploratory interest. The results of the study indicate that promotional strategies, brand equity, and product innovation have both partial and simultaneous (combined) effects on the purchase intention of nata de coco MSME products in North Minahasa Regency.
Co-Authors Ali , Almer Hassan Arman Arman Datualo, Diane Natalin Fandy Yones Latuni Kandou, Jenny Emma Agustin Kawet, Raymond Christian Lengkong, Victor Paskah Kalawat Lucia Cecilia Mandey Lumi, Isye Merlyn Karuntu Paat , Franda Benedicta Paat, Franda Benedicta Raintung, Michael Ch. Rondonuwu, Christy Natalia Soegoto , Agus Supandi Teltje Koapaha Wongkar, Filipi Fenesia Yunus, Yudin