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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) The Studies of Social Sciences
Karuntu, Merlyn Mourah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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KELOMPOK PENJUAL MAKANAN SECARA ONLINE DI PERUMAHAN GRIYA PANIKI INDAH (GPI) KECAMATAN MAPANGET KOTA MANADO PROPINSI SULAWESI UTARA Karuntu, Merlyn Mourah; Mandey, Silvya Lefina
The Studies of Social Sciences Vol 2, No 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35801/tsss.2020.2.1.26893

Abstract

Griya Paniki Indah (GPI) housing is one of the largest housing estates in North Sulawesi. With more than 7,000 houses built, this housing has become one of the relatively large residential locations. This condition provides an opportunity for the emergence of online food selling businesses in this housing in an effort to meet the needs of the people in the housing. This PKM elevates the community of online food seller groups which are micro, small and medium enterprises (MSMEs) which increase from time to time but often experience dissatisfaction from consumers due to product quality that is not in accordance with what is described in online media, lead time for food delivery is usually more from 1 hour and the inconsistency of the quality of the product produced. The online Food Seller group is an economically productive target audience. This service seeks to address the problem of customer dissatisfaction with online food vendors by making training to provide knowledge and understanding of quality management concepts, especially those related to performance, features, reliability, conformance, durability, serviceability, aesthetic, and perception. As  well  as strategies for overall quality improvement through TQM elements, namely customer focus, obsession with quality, long-term commitment, teamwork, continuous system improvement, education and training, unity of purpose, and employee involvement and empowerment.
ANALISIS TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KINERJA MANAJERIAL PADA PT. ASEGAR MURNI JAYA DESA TUMALUNTUNG KAB. MINAHASA UTARA Lamato, Brian R.; Jan, Arrazi Bin Hasan; Karuntu, Merlyn Mourah
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 363 - 486
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.814 KB) | DOI: 10.35794/emba.5.2.2017.15698

Abstract

Abstrak: Tujuan penelitian untuk mengkaji pengaruh Total Quality Management (TQM) yang terdiri dari: fokus pada pelanggan, perbaikan sistem secara berkesinambungan, pendidikan dan pelatihan serta perlibatan dan pemberdayaan karyawan terhadap kinerja manajerial secara simultan maupun parsial pada perusahaan PT. Asegar Murni Jaya, Desa Tumaluntung Kabupaten Minahasa Utara. Jenis penelitian penelitian kuantitatif. Pelaksanaan penelitian di PT. Asegar Murni Jaya di Desa Tumaluntung, Kabupaten Minahasa Utara. Waktu penelitian yang digunakan untuk memperoleh data dan keterangan dari perusahaan, 1 bulan, bulan Februari sampai Maret 2017. Populasi penelitian adalah seluruh karyawan perusahaan berjumlah 143 orang karyawan. Jumlah responden sebagai sampel dalam penelitian ini 60 orang responden dan diambil sebagai sampel dalam penelitian. Hasil penelitian yaitu: (TQM): Fokus pada Pelanggan, Perbaikan Berkesinambungan, Pendidikan dan Pelatihan, serta Keterlibatan dan Pemberdayaan Karyawan berpengaruh signifikan terhadap Kinerja Manajerial pada PT. Asegar Murni Jaya. (TQM) yang terdiri dari (1) Fokus pada Pelanggan, (2) Perbaikan Berkesinambungan, berpengaruh signifikan terhadap kinerja manajerial. Sedangkan Total Quality Management yang terdiri dari: (1) Pendidikan dan Pelatihan, dan (2) Keterlibatan dan Pemberdayaan Karyawan, tidak berpengaruh terhadap kinerja manajerial. Saran: Perusahaan perlu memperhatikan hasil penelitian ini. Keterbatasan penelitian berfokus pada TQM khususnya empat indikator tersebut membuka peluang untuk dilakukannya penelitian lain terkait TQM dan kaitannya kinerja manajerial.Kata kunci : total quality management, kinerja manajerial
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER TRADISIONAL (STUDI PADA KONSUMEN GEN Z DI KOTA TOMOHON) Poluan, Jane; Karuntu, Merlyn Mourah; Samadi, Reitty Lilyanny
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54288

Abstract

Marketing is a dynamic business activity because it always changes from time to time. In the current industrial era 4.0, marketing is required to adopt digitalization so that digital marketing is one of the strategies that need to be implemented. In digital marketing, there are several strategies used, including content marketing and influencer marketing. These two variables were examined in purchasing decisions for traditional culinary products with respondents being gen Z consumers who are a very tech-conscious generation. The ease of existing technology, with various platforms that feature interesting content and influencers to offer traditional culinary products should be able to increase positive purchases, especially among gen Z consumers. The results found that digital marketing measured through content marketing and influencer marketing variables simultaneously influenced the purchasing decisions of Gen Z to buy traditional culinary in Tomohon City. Partially, it was found that informative, valuable, unique, and smart content marketing has a significant effect on purchasing decisions. Likewise, influencer marketing partially has a significant influence on purchasing decisions, where the influencers in question are influencers who meet the expectations of Gen Z, influencers who are able to help Gen Z decide on purchases, and influencers who are confident in promoting products.
PENGARUH TQM TERHADAP KEUNGGULAN BERSAING YANG DIMEDIASI OLEH RESOURCE BASED VIEW PADA PERUSAHAAN PENGOLAHAN IKAN DI KOTA BITUNG Tielung, Maria Veronika J.; Karuntu, Merlyn Mourah; Samadi, Reitty Lilyanny
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54404

Abstract

Abstract. Bitung City has the largest fishing industry in North Sulawesi. Fish processing companies in Bitung City are mostly fish exporting companies that are sent to various countries. This condition presents its own challenges because it allows companies to strive to have a competitive advantage. Implementing TQM (Total Quality Management) for export companies is a must. However, to be able to excel competitively requires unique entities within the company. RBV (Resource Based View) describes a company's ability to provide a competitive advantage in resource management that is difficult for competitors to imitate. The aim of the research is to determine the effect of TQM on Competitive Advantage with RBV as a mediating variable. Based on the test results using SmartPls4.0, the results show that TQM has a significant effect on competitive advantage, TQM also has a significant effect on RBV, RBV has a significant effect on Competitive Advantage and RBV has a significant effect as a variable that mediates the indirect effect between TQM and competitive advantage in fish processing companies in Bitung City   Abstrak.   Kota Bitung memiliki industri perikanan terbesar di Sulawesi Utara. Perusahaan pengolahan ikan di Kota Bitung sebagian besar merupakan perusahaan pengekspor ikan yang dikirim ke berbagai negara. Kondisi ini memberikan tantangan tersendiri karena memungkinkan perusahaan berupaya agar bisa memiliki keunggulan bersaing. Penerapan TQM (Total Quality Management) terhadap perusahaan ekspor menjadi suatu keharusan. Namun untuk bisa unggul bersaing membutuhkan entitas-entitas unik dalam perusahaan. RBV (Resource Based View) menggambarkan kemampuan perusahaan untuk memberikan keunggulan kompetitif atas pengelolaan sumberdaya yang sulit ditiru oleh pesaing. Tujuan penelitian adalah untuk mengetahui pengaruh TQM terhadap Keunggulan Bersaing dengan RBV sebagai variabel mediasi. Berdasarkan hasil uji menggunakan SmartPls4.0 diperoleh hasil bahwa TQM berpengaruh signifikan terhadap keunggulan bersaing, TQM juga berpengaruh signifikan terhadap RBV, RBV berpengaruh sgnifikan terhadap Keunggulan Bersaing dan RBV berpengaruh signifikan sebagai variabel yang memediasi pengaruh tidak langsung antara TQM dan keunggulan bersaing pada perusahaan pengolahan ikan di Kota Bitung.
Pengaruh Total Quality Management Terhadap Daya Saing Pada Hotel Aston Manado Siwu, Audrey; Palandeng, Indrie Debbie; Karuntu, Merlyn Mourah
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.59842

Abstract

Total Quality Management (TQM) is a managerial approach that focuses on improving quality in all aspects of operations. It emphasizes the importance of customer satisfaction, continuous improvement, and the development of a culture of quality within the organization. By integrating TQM principles, Hotel Aston Manado can optimize services, improve operational efficiency, and build better relationships with customers. This study aims to examine three independent variables, namely Customer Focus (X1), Obsession with Quality (X2), and Continuous System Improvement (X3) on the dependent variable, namely Competitiveness (Y). This study uses a quantitative approach method with sampling techniques using purposive sampling. Data collection in this study used a questionnaire with Likert scale measurements. The questionnaire was distributed to 50 respondents of Aston Manado Hotel employees. The data processing model in this study uses multiple linear regression with SPSS version 30 software as a statistical tool. The results of the analysis show that simultaneously Focus on Customers (X1), Obsession with Quality (X2), and Continuous System Improvement (X3) have a significant effect on competitiveness, with an Fcount value of 24.916> Ftable 2.012. Partial test results also revealed that Focus on Customers (X1) with a Thitung of 3.953 > Ttable 2.012, Obsession with Quality (X2) with a Thitung of 2.206, > Ttable 2.012, and Continuous System Improvement (X3) Thitung of 3.272 < Ttable 2.012 had a positive and significant effect Kata Kunci: TQM, Fokus Pada Pelanggan, Obsesi Terhadap Kualitas, Perbaikan Sistem, Daya Saing.
PENGARUH GAYA HIDUP DAN PEMASARAN MEDIA SOSIAL TERHADAPA KEPUTUSAN MEMBELI PRODUK LOKAL (STUDI PADA MAHASISWA FEB UNSRAT MANADO) Poluan, Jane Grace; Rondonuwu, Christy Natalia; Karuntu, Merlyn Mourah
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.59250

Abstract

As market behavior and technology develop, lifestyle and social media marketing become important variables that greatly influence purchasing decisions about a product. Activities or habits, interests and opinions which are lifestyle indicators will determine whether consumers want to buy local products or not. On the other hand, current social media marketing which more often displays foreign products is a challenge for local products to gain a place in the hearts of consumers, especially young students, namely students. This phenomenon was raised by researchers to conduct research aimed at exploring the extent to which lifestyle and social media marketing influence decisions to buy local products among FEB UNSRAT Manado students. This research is quantitative research with multiple regression methods. The population is all FEB UNSRAT students, with the sample determined using the purposive sampling method. The research results found that lifestyle had a significant influence on the decision to buy local products, social media marketing had a significant influence on the decision to buy local products, and lifestyle and social media marketing together had an influence on the decision to buy local products among FEB UNSRAT students.
Co-Authors Indrie D. Palandeng Jan, Arrazi Bin Hasan Lamato, Brian R. Mandey, Silvya Lefina Rondonuwu, Christy Natalia Samadi, Reitty Lilyanny Siwu, Audrey Tielung, Maria Veronika J.