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Peningkatan Produktifitas Penjualan Tempe Pada Kampung Tempe Panjaitan, Thyophoida W. S.; Sabailaket, Ani Susanti; Berisigep, Mira Junita
Jurnal Pengabdian Masyarakat IPTEKS Vol 5, No 1 (2019): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Tempe merupakan salah satu makanan yang banyak digemari oleh masyarakat Indonesia. oleh karena itu banyak terdapat produsen tempe dan salah satu produsen tempe yang ada di Surabaya terletak pada Kampung Tempe. Dalam melaksanakan kegiatan usahanya tidak terlepas dari permasalahan yang akan dihadapi. Adapun permasalahan yang dihadapi oleh para produsen tempe yang ada pada kampung tempe adalah 1) pemasaran tempe tidak dapat berjalan secara optimal, 2) permasalahan dalam melakukan promosi sehingga memerlukan desain banner dan label produk, 3) permasalahan dalam penentuan biaya produksi dan penyusunan laporan keuangan. Adapun tujuan dilakukannya pengabdian masyarakat ini adalah dapat membantu meningkatkan penjualan tempe, sehingga dilakukan 1) desain ulang terhadap banner dan label produk sehingga dapat dikenal oleh konsumen, 2). didesain sistem promosi pada sosial media, serta 3). dapat menghitung biaya produksi dan membuat laporan keuangan. Hasil dari kegiatan pengabdian masyarakat ini dapat meningkatkan penjualan dan banyak masyarakat yang mengetahui keberadaan dan dapat menghitung biaya produksi dan menyusun laporan keuangan. Kata Kunci: Produktivitas, Tempe, produktifitas

Penetapan Strategi Pemasaran Berdasarkan Analisis Swot Pada Wheels And Brakes Café Surabaya Wartalena Irene Halawa; Thyophoida W. S. Panjaitan
Improvement: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2021): Volume 1 No. 2 September 2021
Publisher : UMSurabaya Publishing

Wheels and Brakes Café is one of the cafes in Surabaya in January 2017. The evaluation process will certainly help in achieving Cafe Owners' desire to increase Cafe's income. One of the tools that can be used to conduct the evaluation is SWOT Analysis (Strength, Weakness, Opportunities, Threats).Informants in this study were Cafe Managers, Cafe Employees, and Key Consumers. In this study also used other tools besides SWOT Matrix, namely SPACE Matrix, IFAS Matrix, EFAS Matrix, and IE Matrix. The SPACE matrix has x, y coordinates (1.5; -0.5) which indicate that the Cafe is in quadrant III with a Competitive Strategy. In IFAS Matrix, the total internal factor value is 2.77 while the EFAS Matrix has a total external factor value of 3.05. After combining the IFAS and EFAS values, in the IE Matrix it was found that Wheels and Brakes Café Surabaya was in position II which indicated that the position of the Cafe was in growing conditions and Horizontal Integration strategy suggestions.The results of this study indicate that the right strategy to use Wheels and Brakes Café Surabaya is the Horizontal Integration Strategy. This strategy takes into account market penetration, market development, and product renewal. This strategy is certainly right for Wheels and Brakes Café Surabaya to be more competitive in the restaurant and cafe business.Wheels and Brakes Café merupakan salah satu Kafe di Surabaya pada Januari 2017. Proses evaluasi yang dilakukan tentu akan membantu dalam mencapai keinginan Pemilik Kafe dalam meningkatkan pendapatan Kafe. Salah satu alat yang bisa digunakan untuk melakukan evaluasi tersebut ialah Analisis SWOT (Strength, Weakness, Opportunities, Threats).Informan dalam penelitian ini ialah Manajer Kafe, Karyawan Kafe, dan Konsumen Kunci. Dalam penelitian ini juga digunakan alat bantu lain selain Matrik SWOT yaitu Matrik SPACE, Matrik IFAS, Matrik EFAS, dan Matrik IE. Matrik SPACE didapatkan koordinat x,y (1,5 ; -0,5) yang menunjukkan bahwa Kafe berada di kuadran III dengan Strategi Kompetitif. Pada Matrik IFAS didapatkan nilai total faktor internal sebesar 2,77 sedangkan pada Matrik EFAS total nilai faktor eksternal sebesar 3,05. Setelah menggabungkan antara nilai IFAS dan EFAS, pada Matrik IE didapatkan bahwa Wheels and Brakes Café Surabaya berada di posisi II yang menunjukkan bahwa posisi Kafe dalam kondisi bertumbuh dan saran strategi Integrasi Horizontal.Hasil penelitian ini menunjukkan bahwa Strategi yang tepat untuk digunakan Wheels and Brakes Café Surabaya ialah Strategi Integrasi Horizontal. Strategi ini memperhatikan Penetrasi pasar, Pengembangan Pasar, dan Pembaharuan Produk. Strategi ini tentunya tepat bagi Wheels and Brakes Café Surabaya untuk lebih kompetitif dalam bisnis Restoran dan Kafe.Keywords: SWOT, Entrepreneur, Cafe, Opportunity, Position, Strategy

Crisis Management in Managing Hotels in Labuan Bajo During The Covid-19 Pandemic Reynaldo Angga Siagian; Gregorius A. Berybe; Thyophoida W.S. Panjaitan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2190

The Covid-19 pandemic at the beginning of 2020 had a significant impact on all types of businesses which resulted in a crisis in all types of businesses in Labuan Bajo, one of which was the hotel industry in Labuan Bajo. The Covid-19 pandemic resulted in the room occupancy rate experiencing a drastic decline, one of which was due to the lack of domestic and foreign tourist visits. This situation requires the hotel industry to revise, innovate, and change its business strategy. This study aims to explore crisis and disaster management for tourism, especially in the hospitality industry by considering a strategic approach from the hotel management perspective. The government and local stakeholders in an effort to grow the hotel industry in Labuan Bajo. One of the strategies carried out by the government in an effort to grow the room occupancy rate is by establishing certification in the hotel industry that establishes health protocols based on Cleanliness (Cleanliness), Health (Health), Safety (Security), and Environment Sustainability (Environmental Sustainability) or CHSE. If it is known that each hotel has implemented and made improvements in terms of service to consumers based on the CHSE, the government will provide subsidies or funds intended for the purchase of tools related to handling COVID 19 in the hotel area. In addition, giving a CHSE Certificate to a hotel will create a feeling of security for consumers to stay at the hotel. The hotel also needs to identify what consumers need and want, as well as consumer behavior patterns, especially during the Covid 19 pandemic which pays attention to cleanliness, health, and sustainability, so hotel management in offering and carrying out hotel operational activities pays attention to the healthy lifestyle of consumers.

Implementation of Experiential Marketing in Tourism Development in East Java Lilik Indrawati; Y. Budi Hermanto; Thyophoida WS Panjaitan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4242

East Java has many tourist attractions, including in Magetan, Probolinggo, Batu, Surabaya, and Lamongan. The development of tourist areas in an area can increase regional income. Therefore, a strategy is needed in developing tourism objects through good handling and management from various parties. The purpose of this study was to determine the strategy in developing tourism potential. This study is a qualitative research in which data collection through interviews to 50 informan. The data analysis technique refers to the interactive analysis model developed by Matthew B. Miles and A. Michael Huberman. Based on the results of the study, it can be said that to improve and develop the existence of tourist attractions in Magetan, Batu Probolinggo, Surabaya, and Lamongan, it is necessary to have good and harmonious support and cooperation between the government, entrepreneurs or managers, and the community in an effort to provide attractive and attractive tourist objects support by public services offered such as: cleanliness, security, comfort, availability of facilities and infrastructure, supporting facilities and infrastructure as well as services provided to visitors, because tourists come to a tourist location to be able to have a pleasant experience.

Penilaian Implementasi Good Corporate Governance Pada Bumn Indonesia Sektor Perkebunan Jeanne Asteria Wawolangi; Martinus Sony Erstiawan; Thyophoida W.S. Panjaitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 1 (2014): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The research was conducted at PTPN X, XI, and XII in order to see the implementation of Good Corporate Governance every PTPN. The purpose of this study is to assess the implementation of Good Corporate Governance as well as to assess the implementation of Good Corporate Governance ratings on stateowned plantation sector. Data were obtained through interviews and questionnaires. The analytical method used was a descriptive quantitative analysis. The results obtained showed that the PTPN X, XI, and XII implementation of Good Corporate Governance has been realized.

Pengaruh Budaya Organisasi, Hubungan Kerja, Lingkungan Kerja, Kepemimpinan Dan Kompensasi Terhadap Kepuasan Kerja Thyophoida W.S. Panjaitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 2 (2014): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study examines the influence of organizational culture, labor relations, work environment, leadership and compensation to employees satisfaction John Gabriel Foundation at Kornit, Rembang. The hypothesis in this study are the organizational culture influence on employee job satisfaction, labor relations influence on employee job satisfaction, work environment influence on employee job satisfaction, leadership influence on employee job satisfaction and compensation effect on employee job satisfaction John Gabriel in Kornit, Rembang. Based on the analysis of data it can be seen that the organizational culture, labor relations, work environment and leadership had no significant effect on employee job satisfaction. While compensation significant effect on employee job satisfaction.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Carrefour Di ITC Mega Grosir Surabaya Thyophoida W.S. Panjaitan; Natanael Natanael
BIP's JURNAL BISNIS PERSPEKTIF Vol 1 No 2 (2009): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v1i2.119

Bisnis ritel di Indonesia semakin bertambah banyak. Hal ini akan semakin memperketat persaingan yang terjadi. Dengan banyakrya bisnis ritel maka masyarakat akan semakin banyak memiliki pilihan yang sesuai dengan keinginannya. Kompetisi yang semakin ketat ini memberikan tantangan tersendiri bagi para pebisnis ritel. Mereka akan dituntut untuk lebih meningkatkan kualitas layanannya dan mengembangkan sarana dan prasarana yang dimilikinya agar dapat lebih memuaskan keinginan pelanggan. Permasalahan yang diajukan adalah apakah variabel dalam kualitas layanan mempunyai pengaruh yang bermakna terhadap kepuasan konsumen pada Carrefour ITC Mega Grosir Surabaya baik secara simultan maupun secara parsial? Dan manakah variabel tersebut yang mempunyai pengaruh dominan. Penelitian ini bertujuan untuk mengetahui pengaruh yang bermakna terhadap kepuasan konsumen pada Carrefour ITC Mega Grosir Surabaya baik secara simultan maupun secara parsial. Dan manakah variabel tersebut yang mempunyai pengaruh paling dominan. Berdasarkan masalah yag dirumuskan maka hipotesis yang digunakan adalah untuk mengetahui pengaruh variabel bebas baik secara bersama-sama maupun secara parsial terhadap variabel terikat maupun untuk mengetahui variabel bebas yang paling dominan terhadap variabel terikat. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Jenis data yang dipakai adalah data kuantitaif dan data kualitatif. Sedangkan sumber data menggunakan data primer dan skunder. Teknik pengumpulan data dengan wawancara, kuesioner, observasi dan kepustakaan. Pengolahan data dengan uji reliabilitas, uji validitas, analisis regresi linier berganda, uji F, uji t uji asumsi klasik yaitu uji multikolinearitas, uji heteroskedastisitas, uji korelasi. Dan uji validitas untuk dimensi kualitas layanan yaitu tangibles (X1), reliability (X2), responsivenees (X3), assurance (X4), emphaty (Xs) dan kepuasan pelanggan (Y) menunjukkan setiap item-item di kuisioner valid adanya. Hasil penelitian menunjukkan bahwa kualitas pelayanan yang terdiri dari Reliability, Responsiveness, Assurance, Emphaty dan Tangibles secara serentak atau simultan mempunyai pengaruh yang sangat signifikan terhadap kepuasan konsumen ditunjukkan dari hasil Uji F, dengan menggunakan SPSS for Windows versi 11.5 hasil Fhitung 1827,999 lebih besar dibandingkan Ftabel 2,311. Perhitungan secara parsial atau mandiri variabel Reliability mempunyai pengaruh yang dominan ditunjukkan dengan menggunakan Uji t hasilnya Reliability (X1) nilai t hitung=2,013 > t tabel=1,9855, variable Responsivness (X2)t hitung=3,061 > t table= 1,9855, variabel Assurance (X3) t hitung 2,43l > t table = 1,9855, variable Emphaty (X4) t hitung= 2,223 > t table = 1,9855 dan Tangibles (X5) t hitung = 2,043 > t tabel = 1,9855. Dari pengujian model regresi dengan uji t juga diketahui bahwa variabel yang mempunyai pengaruh dominan terhadap kepuasan pelanggan adalah variabel reliability, karena mempunyai nilai t hitung sebesar 3,061 > t tabel sebesar 1,9855.

Analisis Fashion Involvement Dan Emosi Positif Terhadap Impulse Buying Pada Matahari Departmentstore Surabaya Thyophoida Wanty Suryani Panjaitan; Maria Widyastuti
BIP's JURNAL BISNIS PERSPEKTIF Vol 5 No 2 (2013): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Nowadays more and more women are found working, ii will also change the shopping style of the women, especially in the world of fashion (clothing) is not an exception in the event of pemberan discount programs, such as the anniversary of the city of Surabaya then we can see a lot of customers visit, especially the female consumer. Changes in shopping style is one effect that caused by working world that make people always want to look up to date in fashion. It is one of the triggers of consuments to buy out of plan, where it occurs outside of consciousness due to a moment of emotion when viewing the product and interesting that displayed on store outlets. The purpose of this study is to find out the influence of fashion involvement and partal positive emotions on the Impulse Buying at the Matahari Department Store Surabaya.

Analisis Investasi Instrumen Obligasi Thyophoida W.S. Panjaitan; Maria Widyastuti
BIP's JURNAL BISNIS PERSPEKTIF Vol 4 No 1 (2012): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Companies are difficult to obtain bank loans in large amounts can obtain public funds by selling bonds. Because the relationship is directly intertwined with public investors, the loan amount can be larger with a cheaper interest rate than bank loans. For the investor, investing in bonds relatively more than the profitguarantee stock. Bond investors from income levels can be calculated relatively from awal.Obligasi generally provide a fixed interest rate for six the first month. Usually, in order to attract investor interest, fixed rate bonds are set higher than the bond launched on time deposito.Jika interest rates move down, then the isseur (corporate bonds) will suffer a loss. However, if the bonds are sold at the interest rate moves up, it could be that the effect was not offered investors received. For the investor risks losing the possibility of falling bond prices and bond investment opportunities outside if at that time the interest rate more higher than the interest rate bonds. Issuance of bonds, in particular, is much more difficult than stocks because bond issuers should consider carefully the movement of interest rates. For investors who are actively conducting transactions, the instrument can also bring in revenue bonds in the form of capital gains. The bondholders have the right to claim precedence over shareholders.

Pengaruh Tangible, Reliability, Responsiveness, Assurance Dan Emphaty Terhadap Kepuasan Nasabah Bank Jabar Banten Di Surabaya Thyophoida W.S. Panjaitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

If the banks want to continue to exist it is necessary to create a business concept that is still running. One of the concepts in these activities is the concept of marketing. Success or failure of business activities depends on how the marketing system, so it is important for banks to understand the "why" and "how" of consumer behavior is so, so it can develop, promote, and distribute their products better than competitors. Customer satisfaction is strongly influenced by the quality of services provided. The factors that used effects the service quality customer satisfaction in Bank Jabar Banten include: Reliability, Responsiveness, Assurance, Emphaty, and Tangible. This study aims to find out the influence of Reliability, Responsiveness, Assurance, Emphaty, and Tangible simultaneously and partially on customer satisfaction with the Bank Jabar Banten. The results support the hypothesis that states there is an influence factors simultas Reliability,Responsiveness, Assurance, Emphaty, and Tangible customer satisfaction where the value of F test of 29.562 and a significant level of 0.00 is smaller than the significant level was set at 0, 05. From the results of t test is known that assurance and that signifika tangible influence on customer satisfaction, while the Reliability, Responsiveness, and emphaty no effect on customer satisfaction. From the results of t test is also known tangible have t test value of 5.085 so that can be said to have the most dominant influence on customer satisfaction in Bank Jabar Banten in Surabaya.

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