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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL EDUCATION AND DEVELOPMENT Majalah Ekonomi Jurnal Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Pengabdian Masyarakat IPTEKS Management Studies and Entrepreneurship Journal (MSEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GUYUB: Journal of Community Engagement BIP'S : Jurnal Bisnis Perspektif Improvement: Jurnal Manajemen dan Bisnis Journal of Innovation Research and Knowledge JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA The Center For Sustainable Development Studies Journal Jurnal Keuangan dan Bisnis International Journal of Financial and Investment Studies LOYALITAS: Jurnal Pengabdian Kepada Masyarakat
Thyophoida W.S. Panjaitan
Universitas Katolik Darma Cendika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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ANALISIS IKLAN, PROMOSI PENJUALAN DAN KUALITAS PRODUK PADA IMPLUSE BUYING DI SOSIAL MEDIA FACEBOOK (STUDI KASUS KOMUNITAS DISCORD ALWAYSEASY) William Sihombing; Thyophoida W.S. Panjaitan
Journal of Innovation Research and Knowledge Vol. 2 No. 7: Desember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji bagaimana kualitas produk, iklan, dan promosi mempengaruhi pembelian impulsif yang dilakukan melalui aplikasi Facebook. Penelitian ini mengkaji keterkaitan antara dua variabel melalui studi kasus kuantitatif. Sebanyak 75 responden merupakan sampel bagian populasi. Penelitian ini menunjukkan bahwa sementara kualitas produk tidak memiliki dampak besar pada terjadinya pembelian impulsif, iklan dan promosi memiliki dampak pada terjadinya impulsif. Manfaat dari penelitian dapat di gunakan untuk sumber referensi bagi perusahaan ataupun perorangan untuk memanfaatkan facebook ads untuk mengiklankan produk ataupun jasa.
Analisis Pengaruh Disiplin Dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan Hotel Goodrich Suites Jakarta Wendy Shelma Santika; Thyophoida W.S. Panjaitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 15 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.49 KB) | DOI: 10.37477/bip.v15i1.396

Abstract

The existence of hotels in Indonesia is increasing every year. In line with theincreasing number of new hotels, the competition in the hotel industry is also getting tougher. Every hotel should be able to provide the best to the visitors. In an effort to realize this, it is very important to have employees who have good work productivity in an effort to achieve the goals set by the company. The purpose of this study was to determine the effect of discipline and work motivation on work productivity of the employees of the Hotel Goodrich Suites Jakarta. The population of this study were all employees of Hotel Goodrich Suites Jakarta, totaling 60 people and all populations were taken as samples. So the sample is a saturated sample or census. Based on the results of data processing with SPSS, it was found that all statement items for each variable were declared valid and all variables used in the study were declared reliable. The results of the classic assumption test consisting of the normality test, multicollinearity test, and heteroscedasticity test show that all of them fulfill. The multiple linear regression equation obtained is Y = 6.795 + 0.211 X1 + 0.189 X2. The Adjusted R Square value is 0.116 (11.6%), so it can be said that the contribution of work discipline and work motivation variables to work productivity for employees at the Goodrich Suites Hotel Jakarta is very low. Based on the results of the t test, it can be said that work discipline has a significant effect on the work productivity of Goodrich Suites Jakarta hotel employees, while work motivation has no effect on employee work productivity.
WILLINGNESS TO PAY FOR TOURISTS TAX IN PREMIUM DESTINATIONS: LABUAN BAJO CASE STUDY Reynaldo Angga Siagian; Ni Wayan Noviana Safitri; Thyophoida W. S. Panjaitan
International Journal of Financial and Investment Studies (IJFIS) Vol 3 No 2 (2022): OCTOBER 2022
Publisher : Finance and Investment Program, School of Business and Management - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijfis.3.2.94-100

Abstract

The government is trying to break away from dependence on the exploitation of natural resources, so in recent years, it has focused on tourism. The Covid-19 pandemic has greatly impacted the tourism sector, but in 2022 the level of foreign tourist visits to Indonesia is slowly starting to improve. Labuan Bajo is one of the areas targeted by the government to be developed in the tourism sector to make premium destination spots, in supporting the existence of tourism, various infrastructures are built so that they can become world-class destinations. In addition, Labuan Bajo also offers natural tourism products that require sustainability to maintain their natural habitat and certainly require considerable costs in conducting regular monitoring and maintenance. The existence of high development and operational costs, the government needs to find ways to obtain optimal state revenue, especially in terms of taxes charged to tourists. The revenue obtained from the tourism tax is a very important financial source for the government and tourism authorities to ensure the sustainability of the tourism sector and can improve the quality of destinations given to visitors to tourist attractions. In an effort by tourism policymakers to create an efficient and fair tax system in tourist destinations, it is very important to understand tourists' perceptions of willingness to pay (WTP), tax rates, and optimal allocation. This research is a qualitative study, and the purpose of this study is to evaluate the tourism tax charged to tourists as compensation to get optimal regional income and to measure the willingness to pay tourists. The ability to pay is necessary to know how much the government can attract taxes to get optimal local revenue but not be too burdensome for tourists. This research will also explore tourist perceptions regarding taxes and what things need to be developed so that absorption from state and regional budgets can be effective in developing destination areas, especially in a sustainable manner. The approach used in data collection using semi-structured in-depth interviews with international tourists visiting Labuan Bajo, East Nusa Tenggara. This research is expected to be used by policymakers to understand the optimal value of tourism taxes to be able to develop their regions.
Peran Dinas Sosial dalam Pembinaan Anak Jalanan di Surabaya Panjaitan, Thyophoida; Inggawati, V. Ratna; Nugroho, Robertus Adi; Grace
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 8 No. 1 (2024): Jurnal Pengabdian Pada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v8i1.4882

Abstract

Permasalahan anak jalanan perlu mendapat perhatian serius, karena menyangkut keberlangsungan hidup bangsa. Pemerintah Kota Surabaya menunjukkan komitmen dalam melakukan penanganan dan pemberdayaan terhadap anak jalanan. Dimana dalam pelaksanaannya bekerjasama dengan  Dinas Sosial Kota Surabaya dengan dengan menyediakan rumah singgah. Adapun prioritas utama kegiatan pada pemberian pendidikan, dimana anak-anak yang berada dalam binaan KANRI di daeran Wonorejo wajib melanjutkan pendidikan baik melalui kelas reguler maupun kejar paket. Pendidikan diberikan sampai mereka menyelesaikan pendidikan dijenjang pedidikan SMA. Selama berada di KANRI terhadap kebutuhan sandang, pangan dan kesehatan sudah tersedia dan mendapat perhatian dari DINSOS. Selain itu, pihak DINSOS juga memberikan bekal keterampilan bagi anak-anak sehingga mereka memiliki bekal pada saat keluar dari binaan. Tim pengabdian masyarakat sangat tertarik melakukan pendampingan bagi anak-anak yang berada dalam binaan DINSOS di daerah Wonorejo, karena tim ingin berbagi pengetahuan dan keterampilan bagi anak-anak guna menambah bekal mereka saat hidup di masyarakat.
Orientasi Pasar Pada Keunggulan Bersaing dan Kinerja Hotel Bintang 3 di Surabaya Panjaitan, Thyophoida W.S; Indrawati, Lilik
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5562

Abstract

Pemerintah kota Surabaya saat ini sedang gencar-gencarnya mempromosikan dan mengembangkan keberadaan pariwisata yang ada. Dalam upaya menunjang keberhasilan program pengembangan pariwisata maka perlu dukungan dari berbagai pihak, dimana salah satunya adalah industri perhotelan. Hal tersebut akan mendorong pertumbuhan jumlah hotel yang ada di Surabaya dan salah satu kategori hotel yang mengalami pertumbuhan adalah hotel Bintang 3 di Surabaya. semakin banyaknya berdiri hotel-hotel baru maka tingkat persaingan yang ada akan semakin tinggi dan akan berdampak pada kinerja hotel. Oleh karena itu, hotel melaksanakan kegiatannya berorientasi pada pasar, sehingga akan dihasilkan produk dan pelayanan sesuai kebutuhan, keinginan pelanggan, dan adanya komitmen dari seluruh karyawan yang ada di hotel, serta memiliki keunggulan dalam bersaing. Tujuan penelitian untuk menguji dan menganalisis pengaruh orientasi pasar terhadap keunggulan bersaing, serta menguji dan menganalisis pengaruh orientasi pasar dan keunggulan bersaing terhadap kinerja hotel. Responden pada penelitian ini adalah jajaran manajemen Hotel Bintang 3 di Surabaya sebanyak 150 responden. Berdasarkan pengolahan data menggunakan WarpPLS. Hasil penelitian menyatakan bahwa orientasi pasar berpengaruh signifikan terhadap keunggulan bersaing. Orientasi pasar dan keunggulan bersaing berpengaruh signifikan terhadap kinerja hotel Bintang 3 di Surabaya.
PEMBERDAYAAN ANAK PUTUS SEKOLAH PADA KAMPUNG ANAK NEGERI WONOREJO SURABAYA Thyophoida W.S. Pandjaitan; Robertus Adi Nugroho; V. Ratna Inggawati; Abraham Dyllon Winata
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 9 No 01 (2024): Juni : Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v9i01.166

Abstract

AbstrakKeberadaan anak terlantar atau putus sekolah mendapat perhatian pemerintah kota (Pemkot) Surabaya. Pemkot Surabaya dalam hal ini melalui Dinas Sosial menempatkan anak terlantar atau putus sekolah pada suatu asrama dibawah pembinaan Dinas Sosial. Dimana anak dapat melanjutkan sekolah sampai ke jenjang SMA atau SMK. Dimana mereka tidak hanya dapat melanjutkan sekolah tetapi juga mendapat pelatihan dan keterampilan untuk menyiapkan mereka pada saat memasuki kehidupan di masyarakat. Pada saat mereka telah menyelesaikan pendidikan di jenjang SMA/SMK maka akan dilepas untuk mengembangkan diri. Sehubungan dengan hal tersebut maka mereka dibekali dengan keterampilan yang akan menjadi modal mereka pada saat hidup di masyarakat. Salah satu bentuk keterampilan yang diberikan adalah keterampilan meramu minuman serta memberikan pelatihan tentang manajemen.Kata Kunci: Kewirausahaan, Pemberdayaan AbstractThe existence of neglected or dropout children has received the attention of the Surabaya city government. In this case, the Surabaya City Government, through its Social Service, places neglected or dropout children in a dormitory under the supervision of the Social Service. In this place children can continue their education up to high school or vocational school level, and where they can not only continue their education but also receive training and skills to prepare them when joining the society and work life. When they have completed their education at the high school/vocational school level, they will be discharged to improve themselves. In connection with this, the children are equipped with skills that will become their capital when living in society. One form of the skills provided is the skill of mixing drinks and providing training on management.Key words: Entrepreneurship, Empowerment
PENGARUH KUALITAS PELAYANAN DAN HARGATERHADAP IMAGE, KEPUASAN DAN LOYALITAS PADA BISNIS RITEL Suriany Panjaitan, Thyophoida Wanty; Indrawati, Lilik
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6666

Abstract

Keberadaan bisnis ritel modern untuk memfasilitasi adanya perubahan pola berbelanja konsumen yang menginginkan tempat berbelanja yang rapi, bersih, dan nyaman, dimana tidak ditemui pada pasar tradisional yang biasanya becek dan tidak tertata rapi (Soliha, 2018). Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan, image, dan loyalitas pada bisnis ritel di Surabaya. Penelitian ini merupakan penelitian eksplanatory. Pengumpulan data menggunakan kuesioner, dengan menggunakan pengukuran skala Likert. Populasi pada penelitian ini adalah konsumen yang pernah berbelanja di supermarke yaitu Hokky, Bonnet, Superindo, dan Hypermart Surabaya. Teknik pengambilan sampel menggunakan metode non probability sampling dan jumlah sampel sebanyak 350 responden. Hasil penelitian menyatakan kualitas pelayanan dan harga berpengaruh signifikan terhadap kepuasan dan image. Kualitas pelayanan, kepuasan dan image berpengaruh signifikan terhadap loyalitas, sedangkan harga tidak berpengaruh terhadap loyalitas.
The Influence of WOM and Brand Image on Customer Trust and Satisfaction at Bank Central Asia (BCA) Indrawati, Lilik; Panjaitan, Thyophoida Wanty Suriany
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3086

Abstract

Purpose: The purpose of this study was to determine the satisfaction of BCA customers in Surabaya, through Word of Mouth (WOM), Brand Image, and Trust. Design/methodology/approach: The research method used is quantitative research, with 200 respondents, through the distribution of questionnaires to BCA Bank customers in Surabaya. The sampling technique used purposive sampling followed by snowball sampling technique. This study uses a 5 scale likert scale. Findings: The results obtained state that word of mouth (WOM) and brand image have a significant effect on trust, as well as word of mouth (WOM), brand image and trust have a significant effect on BCA Bank customer satisfaction in Surabaya. Trust (T) is a partial mediation variable between BI and satisfaction and between WOM and satisfaction. Research limitations/implications: This research has limitations, namely the distribution of data only in the city of Surabaya. Practical implications: Data processing using Structural Equation Modeling (SEM) WarpPLS. Originality/value: This paper is original Paper type: Research paper
THE INFLUENCE OF ENVIRONMENTAL BELIEFS, ATTITUDES, MORAL OBLIGATIONS, AND SUBJECTIVE NORMS ON GREEN CONSUMER BEHAVIOR IN SURABAYA’S STAR HOTELS Panjaitan, Thyophoida Wanty Suriany ; Indrawati, Lilik; Christian, Allen
Jurnal Keuangan dan Bisnis Vol. 23 No. 1 (2025): Jurnal Keuangan Dan Bisnis Volume 23, Number 1, March 2025
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v23i1.1325

Abstract

Purpose: This study aims to analyze the influence of environmental beliefs, attitudes, moral obligations, and subjective norms on green consumer behavior among hotel visitors in Surabaya. Design/Methodology/Approach: The research employed a quantitative approach using a survey method. A total of 100 respondents who had stayed at star-rated hotels in Surabaya were selected as the sample. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings:  The results indicated that environmental beliefs significantly influenced attitudes, and moral obligations significantly influenced subjective norms. Furthermore, both moral obligations and subjective norms had a significant influence on green consumer behavior. However, attitudes and environmental beliefs did not have a significant direct effect on behavior. Practical Implications:  The findings highlight the importance of enhancing tourists’ moral awareness and leveraging social norms to promote environmentally responsible behavior in the hospitality industry. These insights can be utilized by hotel managers and tourism policymakers to design sustainability-based campaigns and service standards. Originality/Value:  This study contributes to the understanding of pro-environmental consumer behavior in the tourism sector by integrating psychological constructs such as moral obligation and subjective norms into a green behavior framework, particularly within the context of developing countries.
PENGARUH PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI KEDAI COFFEE TOFFEE Gambur, Yustina Angela; Panjaitan, Thyophoida W.S.
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of coffee business trends in Indonesia has been going quite rapidly in recent times. One form of the coffee business that is most often found today is the coffee shop. This study aims to determine the effect of product and price on customer satisfaction at Kedai Coffee Toffee Surabaya. The population in this study were consumers who visited the Toffee Coffee Shop in Surabaya and the sample in this study was 50 respondents. Based on the results of data processing with SPSS version 25, it was found that all statement items from all variables were declared valid because r count > from r table and all variables were declared reliable because Cronbach Alpha > 0.6. The results of the normality test stated that the data in this study were normally distributed and declared valid. In the multicollinearity test, the tolerance value of all variables was found to be more than 0.10 and the VIF value was less than 10 so that it can be concluded that the research data did not experience multicollinearity between the independent variables. In the heteroscedasticity test, it can be seen that the points spread over the number 0 on the Y axis and do not form a clear pattern, so heteroscedasticity occurs in the regression model. Multiple linear regression is obtained by the regression model as follows Y = 1,384 + 0,169 X1 + 0,576 X2 . the result of the test for the determinant coefficient (R2) is 0.639, which means that product and price have a strong influence on customer satisfaction by 63,9%. In the t test it was found that product and price had a significant effect on customer satisfaction at Kedai Coffee Toffee Surabaya.
Co-Authors Abraham Dyllon Winata Andrea Angel Herliandri Ani Susanti Sabailaket Christian, Allen Deograsias Yoseph Ferdinand Desrina Yusi Irawati Dita Natasya Handriyani Soeprapto Djala, Regina Gala Ega Reviera Vida Loka Evelyn Joyce Emmanuella Frumensia Gambur, Yustina Angela Grace Gregorius A. Berybe Hawa Inggawati, V. Ratna Jeanne Asteria W Lilik Indrawati, Lilik Maria Widyastuti Martinus Sony Erstiawan Mira Junita Berisigep Ni Wayan Noviana Safitri Novi Puspita Kihie Halimaking Onny Priskila Penta Paula Potifera Prahadi, Ursula Yusiani Renwarin, Maria Riski Pratiwi Robertus Adi Nugroho Robertus Adi Nugroho Setio Hastorahmanto, Stefan Prabani Siagian, Reynaldo Angga Silfira V. Ratna Inggawati Wartalena Irene Halawa Wendy Shelma Santika William Sihombing Wisyastuti, Maria Y. Budi Hermanto Yustinus Budi Hermanto