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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Indonesian Journal of Business, Accounting and Management Research of Finance and Banking
Effendi, Syahrul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas Kumenaung, Dean Salomo Anthonino; Hendryadi, Hendryadi; Faruqi, Faris; Effendi, Syahrul
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1551

Abstract

The research investigated the relationship between self-congruity, perceived happiness, and the intention to revisit an ecotourism destination, mainly focusing on Generation Z in Jakarta. A total of 246 participants were analyzed using multi-group structural equation modeling (SEM). The findings revealed a strong positive correlation between self-congruity and happiness and between self-congruity and the intention to revisit. Additionally, happiness was found to influence the intention to revisit positively. The study also examined how gender differences affect the relationships among self-congruity, happiness, and the intention to revisit. This research provides insights into the connections between self-congruity, happiness, and the desire to return to ecotourism sites, especially among Gen Z travelers. Furthermore, exploring gender differences enhances our understanding of the factors that shape travel behavior and intentions in the context of ecotourism.
Co-Authors Dean Salomo Kumenaung Faruqi, Faris Hendryadi Hendryadi Ramadhana, Luqman Arief Syahrani, Nabilla Ayu