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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH Jurnal Manajemen Strategi dan Aplikasi Bisnis Minda Baharu Jurnal STEI Ekonomi Jurnal Orientasi Bisnis dan Entrepreneurship AKM: Aksi Kepada Masyarakat PROGRESIF Journal of Entrepreneurship and Community Innovations Entrepreneurship and Community Development
Dean Salomo Kumenaung
STEI Rawamangun, Jakarta, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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OPTIMALISASI PEMANFAATAN BMD SEBAGAI SUMBER PENERIMAAN DAERAH: OPTIMALISASI PEMANFAATAN BMD SEBAGAI SUMBER PENERIMAAN DAERAH Dean Salomo Kumenaung; Arvan Carlo Djohansjah
JURNAL PEMBANGUNAN EKONOMI DAN KEUANGAN DAERAH Vol 24 No 3 (2023): JURNAL PEMBANGUNAN EKONOMI DAN KEUANGAN DAERAH
Publisher : Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jpekd.50001.24.3.2023

Abstract

Pandemi Covid 19 merupakan “bencana” dunia yang telah merusak sendi-sendi perekonomian negara dan masyarakat di seantero dunia. Pembangunan ekonomi negara wajib menjaga momentum pertumbuhan demi menjamin kesejahteraan masyarakatnya. Provinsi Sulawesi Utara (SULUT) merupakan salah satu daerah yang dinilai mampu melewati masa sulit paska pandemi covid 19. SULUT mampu mempertahankan pertumbuhan ekonomi diatas 5% selama 2020-2022. Selain itu mampu meredam inflasi dengan belanja negara (Daerah), sehingga belanja daerah berperang sebagai shock absorber meredam dampak inflasi. Meningkatnya belanja daerah membutuhkan sumber penerimaan, termasuk dari pemanfaatan Barang Milik Daerah (BMD). Kerja sama daerah dengan dengan daerah lain dan kerja sama daerah dengan pihak ketiga telah diatur dalam PP No. 22 Tahun 2020; sehingga kerja sama dimaksud diharapkan mampu menjadi salah satu sumber penerimaan daerah yang mempuni. Kata Kunci : Pemanfaatan Barang Milik Daerah, Penerimaan Daerah
Increasing Assistance to MSMEs through Training in Preparing Financial Reports at the Mandalamekar Village Youth Organization Harry Budiantoro; Perdana Wahyu Santosa; Dean Salomo Anthonino; Nazma Riska Zhafiraah
AKM Vol 5 No 1 (2024): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2024
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i1.1048

Abstract

Karang Taruna is a social organization as well as a forum and means for the development of every member of the community which grows and develops on the basis of social awareness and responsibility from, by and for the community, especially the young generation in the village/ district area, especially those engaged in social welfare business. Therefore, competent Human Resources (HR) are needed to produce quality financial reports. However, in reality the Financial Reports carried out by the youth organization's treasurer are still manual so this service activity is carried out to assist youth organization members in preparing financial reports that comply with accounting standards. This activity was carried out through outreach, training and mentoring to members of the youth organization in Mandalamekar Village. Based on the PKM activities that have been carried out, there were participants who were able to understand 80% of the material. Apart from that, based on the practice of making Financial Reports and how to make Financial Reports and producing four financial reports, they were arranged neatly according to what was desired and were able to present them using a laptop, not manually like before.
The Influence of Endorser Promotion and Brand Attachment on Repurchase Intention with Mediation Brand Commitment Faruqi, Faris; Larasati, Melyan Eka; Nursanita, Nursanita; Anthonino, Dean Salomo
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 1 (2024): JUNE 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i1.4187

Abstract

The study delves into the influence of exogenous variables, specifically endorser promotions (X1) and brand attachment (X2), on the endogenous variable, repurchase intention (Y), mediated by brand commitment (Z). Conducted via quantitative methods and SmartPLS software, it targets Barenbliss consumers exposed to TikTok promotions. Primary data was collected through Google Forms and Excel. Findings reveal direct effects: (1) Endorser promotions positively impact repurchase intention, (2) Brand attachment lacks a direct effect on repurchase intention, (3) Endorser promotions positively affect brand commitment, while (4) Brand attachment does not directly impact brand commitment. Additionally, (5) Brand commitment positively influences repurchase intention. Indirect effects include: (6) Endorser promotions impacting repurchase intention through brand commitment, and (7) No indirect effect of brand attachment on repurchase intention via brand commitment. The study underscores the importance of bolstering endorser promotions on TikTok to enhance repurchase intentions. Strengthening brand commitment through high-quality collaborations fosters sustained repurchase intentions. While brand attachment's direct impact may be lacking, nurturing emotional connections with consumers remains vital. Integrating effective endorser promotions with strategies to cultivate brand attachment nurtures loyalty and fosters enduring consumer relationships.
Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Pelatihan Peningkatan Penerapan Standar Operasional Prosedur (SOP) Dalam Meningkatkan Layanan Akademik Almurni, Siti; Mustika, Maya; Mais, Rimi Gusliana; Nafisah, Siti; Anthonino, Dean Salomo; Maronrong, Ridwan
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 4 No 1 (2024)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i1.939

Abstract

The purpose of carrying out this activity is to answer the needs of educators at Universidade Dilli, Timor Leste to learn and apprentice on the implementation of the standard operating procedures for Study Program Education, Research and Community Service at STIE Indonesia Jakarta. The target of this activity is the teaching staff of Universidade Dilli, Timor Leste to understand and increase their knowledge related to the SOP implemented at STIE Indonesia Jakarta with the hope of becoming an understanding for improving the SOP implemented by Universidade Dilli, Timor Leste. The method of carrying out this activity is a detailed explanation of the running system, SOP training and a 10-day internship which is held offline in the YPFJ Room, Indonesian College of Economics, Jakarta, East Jakarta on the SOP for Implementation of Research, Community Service and Education (PRODI) STIE campus Indonesian Jakarta. This socialization provides awareness to teaching staff, so that it can improve the performance of teaching staff at Universidade Dilli, Timor Leste.
Pelatihan Packaging Product Pada UMKM Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat Budiantoro, Harry; Anthonio, Dean Salomo; Santosa, Perdana Wahyu; Abshar, Muhammad; Lapae, Kanaya; Ningsih, Hestin Agus Tantri
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 3 No 2 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v3i2.1245

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan dalam membuat kemasan produk kepada pelaku usaha UMKM di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat guna adanya pengembangan daya kreativitas, pengembangan produk menentukan ciri khas produk dan membuat merk produk melalui pelatihan branding dan packaging. Metode pelaksanaan kegiatan mencakup pelatihan, sosialisasi dan pendampingan serta pendekatan fasilitas dan media yang terdiri dari penyampaian materi, diskusi, demonstrasi, praktek, dan pengamatan. Selain meningkatkan pengetahuan peserta tentang kemasan produk, mereka juga mampu menciptakan kemasan yang baru dan menarik. Hasil survei terhadap kemasan baru menunjukkan bahwa rata-rata responden menyukai kemasan baru dari peserta. Dengan kata lain, kemasan baru mampu menarik minat konsumen.
PENINGKATAN DAYA SAING UMKM MELALUI AKSES KUR PERBANKAN BERBASIS DIGITAL PADA DESA MANDALA MEKAR, KECAMATAN CIMENYAN, KABUPATEN BANDUNG, JAWA BARAT Budiantoro, Harry; Santosa, Perdana Wahyu; Anth, Dean Salomo; Taufiq, Eindye; Oktavia, Dinda; Zhafiraah, Nazma Riska
MINDA BAHARU Vol 8, No 1 (2024): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v8i1.5845

Abstract

Program pengabdian masyarakat ini merupakan inisiatif yang bertujuan untuk melakukan sosialisasi dan memberikan pendampingan kepada para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat, tentang cara memperoleh Kredit Usaha Rakyat (KUR). Tujuan utama dari kegiatan ini adalah untuk pertama, memastikan bahwa pelaku UMKM di wilayah tersebut memiliki pengetahuan tentang lembaga keuangan yang menyediakan dana modal usaha, kedua, membantu mereka yang menghadapi kendala dalam hal permodalan untuk mengajukan KUR, dan ketiga, memberikan pemahaman yang komprehensif mengenai proses pengajuan dan perolehan KUR, sehingga mereka dapat mengembangkan usaha mereka. Program ini berhasil melibatkan 44 pelaku UMKM di Desa Mandalamekar dan menghasilkan peningkatan signifikan dalam pemahaman mereka mengenai prosedur pengajuan KUR, serta memberikan mereka akses kepada dana yang mendukung pengembangan usaha mereka di wilayah tersebut.
Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas Kumenaung, Dean Salomo Anthonino; Hendryadi, Hendryadi; Faruqi, Faris; Effendi, Syahrul
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1551

Abstract

The research investigated the relationship between self-congruity, perceived happiness, and the intention to revisit an ecotourism destination, mainly focusing on Generation Z in Jakarta. A total of 246 participants were analyzed using multi-group structural equation modeling (SEM). The findings revealed a strong positive correlation between self-congruity and happiness and between self-congruity and the intention to revisit. Additionally, happiness was found to influence the intention to revisit positively. The study also examined how gender differences affect the relationships among self-congruity, happiness, and the intention to revisit. This research provides insights into the connections between self-congruity, happiness, and the desire to return to ecotourism sites, especially among Gen Z travelers. Furthermore, exploring gender differences enhances our understanding of the factors that shape travel behavior and intentions in the context of ecotourism.
PELATIHAN PEMASARAN UMKM BERBASIS MEDIA SOSIAL PADA DESA MANDALAMEKAR KAB.BANDUNG Budiantoro, Harry; Anthonio, Dean Salomo; Santosa, Perdana Wahyu; Subing, Hesty Juni Tambuati; Zahra, Nurfadhilah; Wiratama, Lison
Journal of Entrepreneurship and Community Innovations Vol 2 No 2 (2024): FEBRUARI 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v2i2.118

Abstract

Pengabdian ini bertujuan untuk mengevaluasi pengetahuan, keterampilan, dan penerapan pemasaran melalui media sosial di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung. Ini didasarkan pada kenyataan bahwa salah satu tantangan yang dihadapi oleh Desa umumnya adalah kurangnya pengetahuan tentang pemasaran online, terutama seiring dengan kemajuan teknologi internet. Oleh karena itu, penting untuk memberikan pelatihan mengenai pemasaran UMKM berbasis media sosial agar memungkinkan UMKM untuk melakukan transaksi dengan lebih mudah melalui aplikasi. Metode implementasi terdiri dari analisis awal, yang mencakup survei dan pelatihan UMKM dalam pemasaran melalui media sosial, serta melibatkan pihak terkait lainnya. Kegiatan pelatihan melibatkan narasumber dari internal dan eksternal. Hasil dari pelaksanaan pelatihan menunjukkan peningkatan dalam kualitas produksi video untuk pemasaran UMKM di Karang Taruna
Brand attachment in mediating of customer experience, hedonic value, and personalized experience on customer retention Fitri, Salma; Kumenaung, Dean Salomo Anthonino
Jurnal STEI Ekonomi Vol. 34 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v34i2.328

Abstract

This study explores the influence of customer experience, hedonic value, and personalized experience on customer retention, with brand attachment as a mediating variable among skincare consumers. Amid the highly competitive skincare market in Indonesia, the research emphasizes the importance of cultivating meaningful experiences and personal connections to sustain loyalty. A survey-based quantitative approach and structural equation modeling were employed to test the hypothesized relationships. The findings reveal that customer experience, hedonic value, and personalized experience significantly enhance brand attachment, which in turn fosters stronger retention. These results highlight the pivotal role of emotional bonds in driving consumer loyalty. The study contributes to the marketing literature by integrating experiential and psychological factors into retention models. It offers practical insights for skincare firms to develop strategies that reinforce brand attachment and encourage long-term customer commitment.
Co-Authors Abshar, Muhammad Almurni, Siti Arvan Carlo Djohansjah Budiantoro, Harry Effendi, Syahrul Eindye Taufiq, Eindye Faruqi, Faris Fitri, Salma Harry Budiantoro Hendryadi Hendryadi Kawung, Goerge M.V. Lapae, Kanaya Larasati, Melyan Eka Megayani, Megayani Mustika, Maya Nazma Riska Zhafiraah Ningsih, Hestin Agus Tantri Nursanita, Nursanita Oktavia, Dinda Perdana Wahyu Santosa Perdana Wahyu Santosa Prabantoro, Gatot Preztika Ayu Ardheta Ridwan Maronrong Rimi Gusliana Mais Siti Nafisah Siwu, Hanly F.J Subing, Hesty Juni Tambuati Wiratama, Lison Zahra, Nurfadhilah Zhafiraah, Nazma Riska