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FRAMEWORKING THE ISSUES OF LESBIAN GAY BISEXUAL TRANSGENDER (LGBT) AT MAGDALENE.CO (KALIBATA CITY ARTICLE: BETWEEN MUTILATION AND â€œSANCTUARYâ€) Radjagukguk, Djudjur Luciana; Rahmah, Munzi Aulia
Journal of Social Political Sciences Vol 2 No 3 (2021): August 2021
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/jsps.v2i3.70

The raid on an LGBT party in August 2020 and then in Kuningan, South Jakarta became the main spotlight amid the hustle and bustle of the Covid-19 pandemic. The media coverage of the case was quite controversial. Because several media discriminate against LGBT people. However, Magdalene. co does not see LGBT people as oppressed and need to be heard. This paper analyzes how Magdalene framed LGBT issues in one of her articles entitled â€œKalibata City: Between Mutilation and 'Sanctuary'â€ through Robert N Entman's framing analysis approach to explaining how alternative media portrays sensitive issues such as LGBT in their writings. By using Robert N. Entman's framing analysis with the Define Problems, Diagnose Causes, Make Moral Judgment, and Treatment Recommendation methods, this study is expected to identify and analyze the framing of LGBT issues in the article. The result of this research is that the alternative media Magdalene. co framed LGBT people as oppressed and received unfair treatment so they need to be heard. On the aspect of defining the problem, Magdalene. co explained that LGBT people get discriminated against by the community. Diagnosing causes explain the cause of the discriminatory attitude because LGBT people are troubling citizens, and not following the norms that apply in society. In the aspect of making a moral judgment, Magdalene. co emphasizes that LGBT is negatively stigmatized by society and the aspect of treatment recommendation emphasizes that this problem will always exist.

Strategi Komunikasi Pemasaran Terpadu PT Adop Indo Lestari Dalam Meningkatkan Kerjasama Dengan Publisher Novia, Novia; Radjagukguk, Djudjur Luciana
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

ADOP merupakan platform periklanan terkemuka yang menyediakan solusi komprehensif untuk memfasilitasi proses pemasangan iklan. Perusahaan ini melakukan bisnis dan bekerjasama dengan para publisher (pemilik website atau blog). Salah satunya adalah beriklan di internet. Tujuan penelitian ini untuk mengetahui dan menganalisis PT ADOP Indo Lestari melakukan Strategi Komunikasi Pemasaran Terpadu untuk Meningkatkan Kerjasama dengan Publisher. Penelitian ini menggunakan metode pendekatan kualitatif, jenis penelitian deskriptif dan data-data dalam penelitian ini diperoleh dengan menggunakan wawancara terhadap, observasi, dan analisis dokumen. Teori yang digunakan Integrated Marketing Communication (IMC). Berdasarkan analisis data yang dilakukan, diperoleh kesimpulan bahwa PT ADOP Indo Lestari telah menerapkan Strategi Pemasaran Terpadu menggunakan tahap perencanaan dan pelaksanaan pemasaran yakni menggunakan bauran pemasaran (marketing mix) dan bauran promosi (promotional mix). kegiatan strategi komunikasi pemasaran terpadu yang dilakukan PT ADOP Indo Lestari adalah melakukan pelayanan yang terbaik dan menciptakan brand awareness sehingga terciptalah hubungan yang baik dengan para publisher. kegiatan perencanaan dan pelaksanaan strategi komunikasi pemasaran terpadu PT ADOP Indo Lestari disimpulkan selalu memperoleh dan menghasilkan peningkatan untuk kerjasama dengan publisher setiap tahunnya

MANAJEMEN KOMUNIKASI PEMERINTAH DESA KOPO KABUPATEN BOGOR DALAM MENDORONG WARGA MELAKUKAN VAKSINASI COVID 19 Sriwartini, Yayu; Radjagukguk, Djudjur Luciana
JSSHA ADPERTISI JOURNAL Vol. 3 No. 1 (2023): Jun 2023
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jsshha.v3i1.448

This study aimed to describe the communication management of the Kopo Village Government, Bogor Regency, in encouraging residents to vaccinate during a pandemic. Data collection was carried out in August 2022, at which time the government was still promoting the vaccination program. But the problem was many people feel that they no longer need to be vaccinated because apart from the fact that conditions were starting to look normal, people also think that the symptoms of Covid were no longer scary. The data was collected by means of in-depth interviews with informants including the village head, as well as the task force team represented by the head of the Kopo Village PKK and the head of RW 01. The technique of testing the validity of the data was an effort to triangulate sources. In encouraging residents to do vaccines, the Kopo Village Government together with the task force team carried out communication management including preparing messages and ways of communicating, utilizing network-based media such as WAG to disseminate vaccine schedule information and in implementing it carried out persuasive communication through the door prize program and carried out monitoring and evaluation to see the target achievement. Based on the results of the research and discussion, it could be concluded that the Kopo Village Government had carried out quite good communication management in encouraging residents to vaccinate, even though the planning and organizing stages were still not optimal

BROADCASTING MANAGEMENT STRATEGY V RADIO 106.6 FM JAKARTA IN MAINTAINING POSITIONING AS A FEMALE RADIO Radjagukguk, Djudjur Luciana; Wahidawati, Mega Mei
JILPR Journal Indonesia Law and Policy Review Vol. 2 No. 1 (2020): Journal Indonesia Law and Policy Review (JILPR), October 2020
Publisher : International Peneliti Ekonomi, Sosial dan Teknologi

V Radio listeners have decreased significantly since 2018. Even female listeners have also experienced a decline since the beginning of 2020. Nielsen's data recorded in early 2020 the percentage of female listeners was only 33%, while the rest were male listeners. Of course this is inversely proportional to the V Radio segmentation which should be women. The research objective was to find out and analyze how V Radio broadcasting management to maintain its position as a female radio was implemented by the top ranks of the V Radio team. This research uses qualitative research methods with a descriptive approach. The author uses Stoner's broadcast management theory which consists of four elements, namely planning, organizing, directing / giving influence, and monitoring. And there is one more element, namely evaluation. The data sources used were Nielsen data sources and interviews with V Radio management and staff. The data analysis process was carried out by means of theoretical data analysis. The result of this research is that V Radio applies all broadcast management theory according to Stoner. In the planning stage V Radio uses short-term planning to long-term planning. Organizing V Radio using vertical and horizontal structures. Instructions and supervision on V Radio are carried out internally and externally. And the last is the evaluation stage which is carried out periodically. Evaluation is carried out every 6 months which is called the Key Performance Appraisal (KPA)

UTILIZATION OF NEW MEDIA PODCAST BERIZIK (JOKING MUSIC CONTENT) IN DELIVERING MESSAGES ABOUT MUSIC Radjagukguk, Djudjur Luciana; Pradana, Vian Nauval
JILPR Journal Indonesia Law and Policy Review Vol. 2 No. 1 (2020): Journal Indonesia Law and Policy Review (JILPR), October 2020
Publisher : International Peneliti Ekonomi, Sosial dan Teknologi

The presence of podcasts can now be a new innovation in conveying messages, especially as a function of mass media in general, namely to entertain, educate, and provide information. Berizik Podcast (Joking Is It Muzik) is a podcast that contains music interspersed with stand-up comedian-style jokes. Fun Podcasts that discuss music often discuss domestic and foreign music, so this Podcast can be said to be an entertaining podcast and can provide information about music. In this case, podcast is included in the type of new media or New media, according to Pierre Levy, New Media has two views, namely social interaction and social integration, so that its use can be different from the media in general. The purpose of this study was to determine and analyze the use of Berizik new media podcast in conveying messages about music. This study uses a qualitative approach, namely the inductive thinking process which is related to the relationship between phenomena. This type of research used in descriptive research is based on interview data and documentation by presenting the results of the research in a narrative. The results of this study found that the use of Berizik's new media podcast in conveying messages about music was quite effective. In this case Berizik is utilized by the NOICE platform as an entertainment platform that can provide information about music to listeners, so as to provide new knowledge about music and also be entertained by comedy elements in Berizik's podcast.

THE BROADCASTER'S COMMUNICATION WITH LISTENERS ON THE LONDON SCHOOL COMMUNITY RADIO MOVIE TIME PROGRAMME IN KARET TENGSIN VILLAGE Radjagukguk, Djudjur Luciana; Sidik, Jam'an Al
JILPR Journal Indonesia Law and Policy Review Vol. 2 No. 3 (2021): Journal Indonesia Law and Policy Review (JILPR), June 2021
Publisher : International Peneliti Ekonomi, Sosial dan Teknologi

The large number of radio stations in Jakarta, whether commercial or community radio has posed challenges to London School Radio as a broadcast media in communicating the information to the listeners. The competitive level in the market has driven London School Radio to set up suitable program with the segments, one of them is the communication pattern introduced by the announcer. The announcer has an important role which demands capabilities and skills to communicate with the listeners on matters according to the program and to establish sound communication and interaction which would promote the success of the broadcast. The study applied the concept of communication patterns and explains the types of such communication patterns. There are four types of communication patterns which include wheel, chain and circular communication patterns. The study method used was descriptive method using approach qualitative. Data collection was performed through interview and documentation. The result of study is presented in the form of descriptive paper. In the course of the broadcast, London School Radio announcer especially Movie Time program applies the types of wheel and circular communication patterns. By applying the wheel communication pattern, it is the announcer who communicates the information to the listeners without their feedback, while circular communication allows the announcer to interact with the listeners through social media such as instagram and twitter. There are also times when the announcer interact with the listeners via telephone.

Representasi Sikap Pantang Menyerah dalam Iklan Web Series Milenial "Males" Jadi Miliuner pada Kanal Youtube Smartfren Super 4G Kuota: (Analisis Semiotika Roland Barthes) Prawiranegara, M. Ibrahim; Radjagukguk, Djudjur Luciana
Magenta | Official Journal STMK Trisakti Vol. 4 No. 02 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i02.56

Unyielding attitude is an attitude where someone is not easy to accept failure. So that the release of a Smartfren Super 4G Quota product in the Millennial web series "Males" Becomes a Millionaire intended for millennials so they don't give up easily in reaching their dreams. Advertising plays a role in shaping and determining audience decisions in deciding the purchase and use of a product and service. Advertising is one of the forms of promotion most widely used and discussed by the public, this happens because advertising has a broad reach. The research aims to find out how the Representation of Unyielding Attitude in the "Males" Millennial Web Series Advertising Becomes a Billionaire on the YouTube Channel Smartfren Super 4G Quota. The method used is a descriptive qualitative approach, through the technique of collecting data through in-depth interviews with a scriptwriter from Millennial "Males". From the results of the study note that there are signs and meanings of unyielding attitude in the form of denotation and connotation meanings and myths. The message of unyielding attitude that is, Millennial "Males" So a billionaire is still an advertisement that aims to attract the attention of the public and provide knowledge about the benefits of a product that is issued. Hadirny Atta Halilintar on the web series is expected to attract public interest in the Smart 4G Super Quota product. The main success of this Smartfren Super 4G Quota ad is that it can be seen from the large number of views on the Smartfren YouTube channel on each episode, from the first episode to the last episode always gets millions of views. ABSTRAK Sikap pantang menyerah merupakan sikap dimana seseorang tidak mudah untuk menerima kegagalan. Sehingga rilis sebuah produk Smartfren Super 4G Kuota dalam web series Milenial â€œMalesâ€ Jadi Miliuner yang diperuntukan untuk para kaum milenial agar tidak mudah menyerah dalam meraih mimpi. Iklan ikut andil dalam membentuk dan menentukan keputusan khalayak dalam memutuskan pembelian dan penggunaan suatu produk dan jasa. Iklan merupakan salah satu jenis bentuk promosi yang paling banyak digunakan dan dibahas oleh masyarakat, ini terjadi karena iklan mempunyai daya jangkauan yang luas. Penelitian bertujuan untuk mengetahui bagaimana Representasi Sikap Pantang Menyerah dalam Iklan Web Series Milenial â€œMalesâ€ Jadi Miliuner pada Kanal YouTube Smartfren Super 4G Kuota. Metode yang digunakan adalah pendekatan kualitatif yang bersifat deskriptif, melalui tehnik pengumpulan dara melalu wawancara mendalam dengan scriptwriter dari Milenial â€œMalesâ€. Dari hasil penelitian diketahui bahwa terdapat tanda-tanda dan makna dari sikap pantang menyerah yang berupa makna denotasi dan konotasi serta mitos. Pesan sikap pantang menyerah yang ada, Milenial â€œMalesâ€ Jadi Miliuner tetaplah sebuah iklan yang tidak lain bertujuan untuk menarik perhatian khalayak serta memberi pengetahuan tentang keunggulan sebuah produk yang dikeluarkan. Hadirnya Atta Halilintar pada web series tersebut diharapkan dapat menarik minat khalayak terhadap produk Smartfren Super 4G Kuota. Keberhasilan yang utama pada iklan Smartfren Super 4G Kuota ini yaitu dapat dilihat dari banyaknya jumlah views pada kanal YouTube Smartfren pada setiap episode, dari episode pertama hingga episode terakhir selalu mendapat jutaan views.

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