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All Journal J-SEA (Journal Socio Economic Agricultural) Brilliant International Journal of Management and Tourism
Lina Trisnawati
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS KONTRIBUSI PENDAPATAN PETANI PADI SAWAH DI KABUPATEN BARITO SELATAN Lina Trisnawati; Betrixia Barbara; Trisna Anggreini
JOURNAL SOCIO ECONOMICS AGRICULTURAL Vol 13 No 1 (2018): Journal Socio Economics Agricultural
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.748 KB)

Abstract

This research aim to analysis knowing contribution of rice farming income to total income of farmer household of paddy rice in Regency of South Barito. The result is the percentage of the main income contribution is the work as a rubber farmer is the work that has the greatest contribution to the total income of households of rice farmers in South Barito regency of 78.88%. While the income of households from rice farming is the income that has the lowest contribution that is 8.12% to total household income, because in this regency majority of society's main job is to become rubber farmer, while for farmer farmer of paddy rice field, farmer only work it only subsistence does not give priority to increase household income.
ANALISIS KONTRIBUSI PENDAPATAN PETANI PADI SAWAH DI KABUPATEN BARITO SELATAN Lina Trisnawati; Betrixia Barbara; Trisna Anggreini
J-SEA (JOURNAL SOCIO ECONOMIC AGRICULTURAL) Vol. 13 No. 1 (2018): Februari 2018 (Journal Socio Economics Agricultural)
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jsea.v13i1.489

Abstract

This research aim to analysis knowing contribution of rice farming income to total income of farmer household of paddy rice in Regency of South Barito. The result is the percentage of the main income contribution is the work as a rubber farmer is the work that has the greatest contribution to the total income of households of rice farmers in South Barito regency of 78.88%. While the income of households from rice farming is the income that has the lowest contribution that is 8.12% to total household income, because in this regency majority of society's main job is to become rubber farmer, while for farmer farmer of paddy rice field, farmer only work it only subsistence does not give priority to increase household income.
The Influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchase Decisions for La Roche-Posay Products: A Study of La Roche-Posay Users in Tulungagung Nila Nafisatul Bashiroh; Sulistiyah Sulistiyah; Lina Trisnawati; Aina Izzati Zuhria
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6007

Abstract

The development of digital technology drives changes in consumer behavior in the process of searching for information and making purchasing decisions, especially for skincare products. La Roche-Posay as one of the international dermocosmetic brands has experienced increasing popularity in Indonesia along with the development of viral marketing, influencer marketing, and consumer reviews on various digital platforms. This study aims to analyze the influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchasing Decisions of La Roche-Posay products in Tulungagung. The approach used is quantitative research with an associative research type. The population in this study were La Roche-Posay product users in Tulungagung, with a purposive sampling technique and a total of 100 respondents. Primary data were obtained through the distribution of Likert scale questionnaires and analyzed using multiple linear regression. The results showed that Viral Marketing, Influencer Marketing, and Consumer Reviews had a positive and significant effect both partially and simultaneously on Purchasing Decisions. The coefficient of determination (R²) value of 0.63 indicates that the three independent variables are able to explain 63% of the purchasing decision variables, while the rest is influenced by other factors outside the research model. These findings confirm that digital marketing strategies through viral content, influencers, and consumer reviews play a crucial role in increasing skincare product purchasing decisions in the digital era, particularly for the La Roche-Posay brand in Tulungagung.
Co-Authors Aina Izzati Zuhria Betrixia Barbara Nila Nafisatul Bashiroh Sulistiyah Trisna Anggreini