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All Journal Neo Journal of economy and social humanities Priviet Social Sciences Journal
Samsuriyanto, Samsuriyanto
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The communication style of Prof. Dr. M. Quraish Shihab, M.A., and K.H. Ahmad Bahauddin Nursalim in interpreting the Quran (Study on YouTube channel of Pusat Studi Al-Quran) Samsuriyanto, Samsuriyanto; Saifulloh, Moh; Muhibbin, Zainul
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1108

Abstract

Prof. Dr. M. Quraish Shihab, M.A., is a scholar born from the habaib tradition and accepted by the pesantren tradition. While K.H. Ahmad Bahauddin Nursalim is a scholar born from pesantren tradition and accepted by the habaib tradition. This study aims to describe the communication of Prof. Dr. M. Quraish Shihab, M.A., and K.H. Ahmad Bahauddin Nursalim in Interpreting the Quran which was uploaded through the YouTube channel of Pusat Studi Al-Quran. This study used a media text analysis with a critical approach. The results of this study show that Prof. Dr. M. Quraish Shihab, M.A., has a polite communication style and K.H. Ahmad Bahauddin Nursalim has a humorous communication style in interpreting the Quran. Second, Prof. Dr. M. Quraish Shihab, M.A., emphasized the message of “imitating the Prophet in life” and K.H. Ahmad Bahauddin Nursalim emphasized the message of “Happy life”. Third, YouTube channel of Pusat Studi Al-Quran as a communication media that displays a YouTube Program entitled “Maulid Nabi Muhammad SAW 1447 H Bersama Gus Baha dan Prof. Quraish Shihab” on Saturday, November 1, 2025. Fourth, the communication of Prof. Dr. M. Quraish Shihab, M.A., and K.H. Ahmad Bahauddin Nursalim received a response in the form of views that were much larger than the number of subscribers, getting likes that almost equaled the number of subscribers and reaching almost 400 comments. Fifth, netizen comments as communication feedback in the form of netizen reviews of Prof. Dr. M. Quraish Shihab, M.A. ’s appreciation to K.H. Ahmad Bahauddin Nursalim and netizen admiration for Prof. Dr. M. Quraish Shihab, M.A., and K.H. Ahmad Bahauddin Nursalim. And, the effect of the interpretation of the Quran as a communication effect has three effects, namely cognitive effect, affective effect and behavioral effect. This research is important to obtain a description of the communication of Prof. Dr. M. Quraish Shihab, M.A., and K.H. Ahmad Bahauddin Nursalim in Interpreting the Quran which was uploaded through the YouTube channel of Pusat Studi Al-Quran.
Multidisciplinary Da’wah Communication Strategy: Integrating Digital Media, Psychological Approaches, and Islamic Values in Mitigating Online Gambling Hazards Rofiq, Mohammad; Samsuriyanto, Samsuriyanto
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.393

Abstract

The objective of this research is to formulate a multidisciplinary da’wah communication strategy by integrating digital media, psychological approaches, and Islamic values to mitigate the hazards of online gambling. Unlike previous studies that focus on singular approaches, this research proposes an original integrative model specifically designed to address the challenges of 2026, where gambling platforms utilize highly aggressive and hyper-personalized algorithms. This study employed a library research method with a qualitative-descriptive approach. Data were systematically collected from primary and secondary sources, including 2026 digital industry trends, psychological literature, and theological foundations. The data analysis followed an interactive model involving data condensation, data display, and conclusion drawing. The results indicate that an effective mitigation strategy requires precise audience segmentation and the utilization of interactive technology, such as gamification, to counter AI-driven gambling algorithms. The study finds that this original synthesis—combining empathy-based psychological interventions with “sticky narratives”—is more effective in motivating behavioral change among digital-native addicts compared to traditional normative prohibitions. Furthermore, the synergy between the theological principles of maysir prohibition and digital literacy creates a robust, systemic social defense. In conclusion, this multidisciplinary framework provides a practical and pioneering guide for preachers and educators to conduct humane and relevant behavioral interventions amidst the rapid technological developments of 2026.
Co-Authors moh saifulloh, moh Rofiq, Mohammad Zainul Muhibbin