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All Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Bonodikun, Bonodikun
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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KAJIAN AGROINDUSTRI UNGGULAN WILAYAH PESISIR KOTA BENGKULU Bonodikun, Bonodikun; Asriani, Putri Suci; Yuliarti, Ellys
Jurnal AGRISEP JURNAL AGRISEP VOL 14 NO 01 2015 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.265 KB) | DOI: 10.31186/jagrisep.14.1.79-84

Abstract

Plan-based agro-industry development of coastal areas in the city of Bengkulu continue in effect and be a leading program in a variety of program design opportunities. However, up to now there has been a lot of information that can be presented relating to the advantages of each agro-industry that has growing to be driven by the strength of coastal resources are available as ongoing. Availability of coastal resources be a key determinant of the agro-industry excellence being developed. The wide variety of resources will determine variations agroindustrial commodities. This study will identify leading agro-industry coastal areas with potential priority approach coastal resources and the efficiency of application of processing technology has been used. The study was conducted from May to November 2014, applying analytical methods Location Quotion (LQ) and Shift Share (SS). The results obtained from this study is the leading commodity in Bengkulu city coastal resources better competitiveness is the fisheries product and milkfish. The potential commodity of coastal resources Bengkulu city which also has a good competitiveness is catfish. For the development of agro-industries in the coastal areas of the Bengkulu city is directed at the use of resources that have both advantages and competitiveness, which is based on the fisheries product resources and milkfish. Catfish agro-industries are also recommended to be developed for this commodity has potential advantages and has good competitive.
PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK Bonodikun, Bonodikun; Asriani, Putri Suci; Budiyanto, Budiyanto
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.579 KB) | DOI: 10.31186/jagrisep.13.1.35-43

Abstract

Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance. Regardless, the demands of globalization require each manufacturer to think ahead about the quality of the product "deserves" to be marketed, both in terms of the beneficial, characteristic, and image. Consumers have ample opportunity to get a product that is "inappropriate" according to his preference, one of which is through the use of brand equity as a guarantee of product quality as measured by the consumer response to price and product. The purposes of this study are: (1) to explain the relationship between the beneficial variables, characteristic, and the image of the brand equity variables, and (2) to analyze consumer response to the presence of the brand. From the results of this study also noted that the level of consumer preferences towards brand used by trader fresh fish is high in the city of Bengkulu. Assessment is based on expediency consumer brand presence (beneficial), the specific features that exist on the brand/merchant customer fresh sea fish (characteristic), and the picture attached to the brand (image). Based on the results of the Pearson test is known that the beneficial variables and the use of brand image on fresh fish merchant in the city of Bengkulu has a positive relationship to brand equity inherent in the product. Furthermore, it’s also obtained information that the consumer response to the presence of a brand that is used by trader fresh fish in the city of Bengkulu as a guarantee of quality is very good.
Co-Authors Budiyanto Budiyanto Ellys Yuliarti, Ellys Putri Suci Asriani