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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Octaviana, Eva
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Animation Movies: Are They Entertaining or Threatening For Children? Hasanah, Nur; Octaviana, Eva
Social, Humanities, and Educational Studies (SHEs): Conference Series Vol 2, No 1 (2019): 4th National Seminar on Educational Innovation (SNIP 2019)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.607 KB) | DOI: 10.20961/shes.v2i1.37642

Abstract

Western animation movies emerge tremendously as an entertainment that can be one of the alternative way for parents to spend their leisure time with their children. The movies are interesting because of their features which has been created with cheerful and colorful nuance, uncanny animation and interesting story. In Indonesia, Western animation movies commonly are rated as all age although some of them should make any parents worried as their contents often consist of violent and sexual packing.  This article tries to uncover the phenomenon of these movies and how they can negatively affect children. It uses literature review as a technique to dig in the problem. The negative effects of animation movies have become a threat for children for some prominent reasons. Western animation movies should be considered as one of entertainment media with its consequences and it is better to observe thoroughly before letting the children watch.
DAMPAK SOSIAL PETI BAGI KELANGSUNGAN HIDUP MASYARAKAT DI DESA TANJUNG HULU KECAMATAN SEPAUK Octaviana, Eva; Ulfah, Maria; Harjanti, Diah Trismi
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 12, No 1 (2023): Januari 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v12i1.61376

Abstract

This research is entitled Social Impact of Unlicensed Gold Mining for Community Survival in Tanjung Hulu Village, Sepauk District, Sintang Regency. Where this area is one of the places that has many illegal gold mines, the mining community still uses traditional methods and makeshift tools so that the social impact of PETI will have a major impact on the environment, but it does not rule out other positive impacts that will be felt by the community. The purpose of this study was to find out how the impact of illegal gold mining (PETI) on the people of Tanjung Hulu Village. This study uses a qualitative method with descriptive analysis. Even though the community is aware of the impact caused by PETI activities, the community is still very dependent on PETI to meet their daily needs. The location of this research is in Tanjung Hulu Village, Sepauk District, Sintang Regency. The results of this study indicate that the impact that is most visible and felt by the community is the environmental impact and the impact of the increase on the improvement of the community's economy. Factors that encourage mining communities to still carry out PETI are family economic problems, education, etc. Efforts that can be made by the government are to strengthen permits and not work on land in any place.
PERAN CONTENT MARKETING INSTAGRAM SEBAGAI STRATEGI MENUMBUHKAN BRAND AWARENESS PADA USAHA SPRINGSHOP_PLW Octaviana, Eva; Zahara, Zakiyah; Ponirin, Ponirin; Farid, Farid
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4432

Abstract

Instagram telah menjadi salah satu media sosial yang paling populer dan berpengaruh, sehingga efektif untuk pemasaran produk dan membangun brand awareness. Salah satu strategi yang populer adalah content marketing. Banyak bisnis, termasuk Springshop_Plw, memanfaatkan content marketing di Instagram untuk memasarkan produk mereka. Penelitian ini bertujuan untuk mengkaji peran content marketing Instagram sebagai strategi untuk menumbuhkan brand awareness di Springshop_Plw. Menggunakan pendekatan kualitatif deskriptif. Dimana dalam perolehan data dilakukan melalui proses observasi , wawancara, dokumentasi, dan studi pustaka. Penelitian ini menganalisis implementasi strategi content marketing Instagram Springshop_Plw berdasarkan delapan tahapan yang dikemukakan oleh Kotler. Hasil penelitian menunjukkan bahwa Springshop_Plw efektif menggunakan berbagai fitur Instagram seperti Reels, Feeds, Stories, dan Highlights untuk meningkatkan interaksi dan jangkauan. Analisis data Instagram menunjukkan peningkatan jumlah pengunjung yang signifikan dari 440 menjadi 604 dalam jangka waktu 90 hari, yang menunjukkan adanya pertumbuhan brand awareness. Content marketing, khususnya Reels, berkinerja baik dalam menarik perhatian pengguna. Studi ini menyimpulkan bahwa strategi pemasaran konten Instagram Springshop_Plw berhasil meningkatkan kesadaran merek, mengubah status audiens dari tidak menyadari merek menjadi pengenalan merek dalam piramida kesadaran merek. Penelitian ini menunjukkan bahwa pemasaran konten di Instagram dapat menjadi strategi yang efektif untuk membangun kesadaran merek bagi bisnis kecil seperti Springshop_Plw. Kata Kunci: Pemasaran Konten, Instagram, Kesadaran Merek, Pemasaran Media Sosial
Co-Authors Diah Trismi Harjanti Farid Farid, Farid Maria Ulfah Nur Hasanah Nur Hasanah Ponirin Ponirin, Ponirin Zakiyah Zahara