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All Journal Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Indonesian Journal of Global Health research
Attamimy, Helmy Bachtiar
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Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health

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Analisis Faktor-faktor yang Mempengaruhi Need Unit Rawat Inap di RS Surabaya Medical Service (SMS) Surabaya Attamimy, Helmy Bachtiar; Ernawaty, Ernawaty; Wulansari, Cahyarani; Salsabila, Salsabila
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 9, No 1 (2023): JMK Yayasan RS.Dr.Soetomo, Pertama 2023
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v9i1.1379

Abstract

Penyelenggaranaan pelayanan kesehatan yang optimal merupakan salah satu kunci mencapai derajat kesehatan masyarakat yang tinggi. RS Surabaya Medical Service (SMS)  belum mencapai angka BOR (<60%) yang menjadi salah satu indikator belum optimal dalam pemberian layanan. Kondisi ini mendorong untuk ditinjau kembali kebutuhan (need) dalam faktor demografi, aksesabilitas dan sosial dalam rawat inap. Tujuan penelitian ini adalah untuk menganalisis hubungan faktor yang mempengaruhi need  rawat inap di RS SMS. Rancang bangun penelitian kuantitatif ini adalah deskriptif analitik dengan pendekatan cross sectional. Popolasi dalam peneilitan ini adalah seluruh pasien rawat inap dan rawat jalan di RS SMS di tahun yang sama. Teknik pengambilan sampel menggunakan purposive sambling, melalui pengambilan data dari kuisoner. Hasil penelitian ini diketahui bahwa faktor demografi (umur,jenis kelamin, tingkat Pendidikan, dan status pekerjaan), aksestabilitas (kepemilikan asuransi, dan domisili) mempunyai hubungan terhadap need rawat inap di RS SMS. Berdasarkan analisa data dari faktor-faktor tersebut, faktor yang paling dominan yaitu faktor asal domisili (sig 0,048 dan OR 6,756). Kata kunci : Faktor demografi, aksestabilitas, need rawat inap
Prioritizing Promotion Strategies using Analytic Hierarchy Process (AHP) Study Utomo, Bagus Susanto; Attamimy, Helmy Bachtiar
Indonesian Journal of Global Health Research Vol 6 No 4 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i4.3229

Abstract

Surabaya Medical Service Hospital has problems in implementing the hospital promotion program which is less effective, which is only known and felt by 56% of the total respondents who use services at Surabaya Medical Service Hospital. The aim of this research is to determine the priority order of available alternative strategies using the Analytic Hierarchy Process to increase the effectiveness of promotional program strategies at the Surabaya Medical Service Hospital. This research uses a cross sectional method with a mixed method approach which combines qualitative and quantitative approaches. This research sample consists of two categories, visiting patients and marketing management at the Surabaya Medical Service Hospital. The research was conducted in the period November – December 2023. Research data, both qualitative and quantitative research are processed and then analyzed using descriptive analysis. The analytic hierarchy process procedure consists of 2 parts: prioritizing criteria factors that influence alternative choices and assessing through scoring and weighting to produce score levels. The results of this research show the identification of internal factors including the management of tangible assets and intangible assets. In the customer factor, it was found that the main references regarding hospital services came from family or neighbors. The promotional strategy determined by the Surabaya Medical Service Hospital is by implementing a promotion mix through direct marketing, advertising, public relations and personal selling. The results of weighting the promotional strategy criteria for the Surabaya Medical Service Hospital were availability of key informants (0.586), reach (0.228), costs (0.101), completeness of information (0.085). Then, the alternative weighting for RS SMS promotional strategies is Personal selling (0.4018), Direct marketing (0.3046), public relations (0.1614) and Advertising (0.1322). The sequence of priority promotional strategies that can be implemented by the Surabaya Medical Service Hospital are, respectively, personal selling, direct marketing, public relations and advertising.
Co-Authors Ernawaty Ernawaty Salsabila, Salsabila Utomo, Bagus Susanto Wulansari, Cahyarani