Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Balance: Jurnal Ekonomi
Ramadhoni, Buyung
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF BRAND AWARENESS AND BRAND ATTITUDE ON CONSUMER PURCHASE INTEREST IN INDIHOME PRODUCTS IN THE TELECOMMUNICATIONS (WITEL) AREA OF MAKASSAR Nurhikmah, Nurhikma; Ramadhoni, Buyung; nurinaya, nurinaya
Jurnal Ekonomi Balance Vol. 14 No. 2 (2018): (December 2018)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v14i2.2075

Abstract

This research used quantitative with descriptive approach that aims to describe the object of research or research results through data or samples that have been collected, samples in this study as many as 97 respondents. Data collection techniques used are literature research, observation, questionnaires and assisted with documentation to search for actual facts. And the data analysis used in this research is multiple linear regression analysis and descriptive analysis which is used to explain the variable of brand awareness (X1) and brand attitude (X2) to consumer purchase interest variable (Y), and do some testing that is validity test, reliability, partial test, and coefficient of determination test. The results of this research indicated that brand awareness (X1) effect significantly positive towards the consumer interest based on multiple linear regression equation with a significant level of 0.032 < 0.05 and t test results of 2.170 > t table 1.985. Brand attitude (X2) has a positive and significant effect on consumer buying interest based on multiple linear regression equation with significant level 0,001 < 0,05 and result of t test counted 3,540 > t table 1,985.
Co-Authors Nurhikmah, Nurhikma Nurinaya Nurinaya, Nurinaya