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All Journal The Indonesian Journal of Communication Studies Brilliance: Research of Artificial Intelligence
Putra, Aldo Aditya
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Decision Sciences, Operations Research & Management Education Mathematics Other

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PT. Laju Banyu Semesta digital marketing communication strategy of Sidat Putra, Aldo Aditya
The Indonesian Journal of Communication Studies Vol 16, No 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.10865

Abstract

Due to the lack of education and literacy, the public has yet to consume the Sidat (Anguilla sp) commodity widely. One company that is active in introducing Sidat is PT. Laju Banyu Semesta (Sidat Labas). This study aimed to determine the digital marketing communication strategy carried out by Sidat Labas. This research method is descriptive qualitative with an interpretive paradigm. Researchers conducted observations, documentation, and interviews with the general manager and marketing manager of Sidat Labas as well as several followers of Labas social media, which were determined by purposive sampling technique. This study uses the Computer-Mediated Communication (CMC) theory and SOSTAC Analysis from PR Smith. This research results show that PT. Laju Banyu Semesta implemented a digital marketing communication strategy targeting all groups. Message delivery is age-appropriate and spread across different social media platforms. Digital marketing communication messages are packaged in graphic designs and videos; some are delivered during ES Talk activities. In addition to conveying information, the message conveyed is a form of multi-dimensional communication to guide public perceptions about Sidat. The popularity of Sidat is still very low, and policies and collaboration with related agencies that still need to be comprehensive are obstacles in delivering messages. PT. Laju Banyu Semesta has done four of the ten tactics that PR Smith did.
Implementation and Performance Analysis of Internet Networks for RT/RW Using MikroTik and OpenWRT in Simalidu Koto Salak Dhamasraya Putra, Aldo Aditya; Dewi, Ratna; Setiawan, Herry
Brilliance: Research of Artificial Intelligence Vol. 4 No. 2 (2024): Brilliance: Research of Artificial Intelligence, Article Research November 2024
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v4i2.4940

Abstract

This research analyzes the implementation and performance of RT/RW Net Internet networks utilizing MikroTik and OpenWrt in Simalidu Koto Salak, Dharmasraya, addressing the significant challenges posed by the region's telecommunications infrastructure. The primary objective is to evaluate critical Quality of Service (QoS) parameters that greatly influence user experience, specifically focusing on bandwidth, throughput, delay, jitter, and packet loss. Employing a systematic methodology, the study begins with site surveys to assess geographical and infrastructural contexts, followed by the deployment of a Point-To-Point network system designed to ensure optimal signal quality and efficient user management through MikroTik devices. Findings reveal that QoS in the RT/RW Net network is considerably affected by both technical configurations and the quality of the signal, culminating in a QoS score of 3.5, which corresponds to a 75% performance rating. These results indicate that, while the implemented network solution meets basic connectivity needs, further optimization is crucial to enhance user satisfaction and overall performance. Consequently, the study offers several recommendations aimed at improving internet service quality in similar environments, highlighting the necessity of continuous evaluation and adaptation of network configurations to meet the evolving demands of users. Furthermore, it suggests that future research could delve into advanced technologies and methodologies to further enhance network performance and user experience, particularly in rural areas, thereby effectively addressing connectivity challenges and ensuring that the benefits of reliable internet access are widely distributed among local communities.
Implementation and Performance Analysis of Internet Networks for RT/RW Using MikroTik and OpenWRT in Simalidu Koto Salak Dhamasraya Putra, Aldo Aditya; Dewi, Ratna; Setiawan, Herry
Brilliance: Research of Artificial Intelligence Vol. 4 No. 2 (2024): Brilliance: Research of Artificial Intelligence, Article Research November 2024
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v4i2.4940

Abstract

This research analyzes the implementation and performance of RT/RW Net Internet networks utilizing MikroTik and OpenWrt in Simalidu Koto Salak, Dharmasraya, addressing the significant challenges posed by the region's telecommunications infrastructure. The primary objective is to evaluate critical Quality of Service (QoS) parameters that greatly influence user experience, specifically focusing on bandwidth, throughput, delay, jitter, and packet loss. Employing a systematic methodology, the study begins with site surveys to assess geographical and infrastructural contexts, followed by the deployment of a Point-To-Point network system designed to ensure optimal signal quality and efficient user management through MikroTik devices. Findings reveal that QoS in the RT/RW Net network is considerably affected by both technical configurations and the quality of the signal, culminating in a QoS score of 3.5, which corresponds to a 75% performance rating. These results indicate that, while the implemented network solution meets basic connectivity needs, further optimization is crucial to enhance user satisfaction and overall performance. Consequently, the study offers several recommendations aimed at improving internet service quality in similar environments, highlighting the necessity of continuous evaluation and adaptation of network configurations to meet the evolving demands of users. Furthermore, it suggests that future research could delve into advanced technologies and methodologies to further enhance network performance and user experience, particularly in rural areas, thereby effectively addressing connectivity challenges and ensuring that the benefits of reliable internet access are widely distributed among local communities.
PT. Laju Banyu Semesta digital marketing communication strategy of Sidat Putra, Aldo Aditya
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.10865

Abstract

Due to the lack of education and literacy, the public has yet to consume the Sidat (Anguilla sp) commodity widely. One company that is active in introducing Sidat is PT. Laju Banyu Semesta (Sidat Labas). This study aimed to determine the digital marketing communication strategy carried out by Sidat Labas. This research method is descriptive qualitative with an interpretive paradigm. Researchers conducted observations, documentation, and interviews with the general manager and marketing manager of Sidat Labas as well as several followers of Labas social media, which were determined by purposive sampling technique. This study uses the Computer-Mediated Communication (CMC) theory and SOSTAC Analysis from PR Smith. This research results show that PT. Laju Banyu Semesta implemented a digital marketing communication strategy targeting all groups. Message delivery is age-appropriate and spread across different social media platforms. Digital marketing communication messages are packaged in graphic designs and videos; some are delivered during ES Talk activities. In addition to conveying information, the message conveyed is a form of multi-dimensional communication to guide public perceptions about Sidat. The popularity of Sidat is still very low, and policies and collaboration with related agencies that still need to be comprehensive are obstacles in delivering messages. PT. Laju Banyu Semesta has done four of the ten tactics that PR Smith did.
Co-Authors Herry Setiawan Ratna Dewi