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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Journal Of World Science
Mochammad Kresna Noer
Department Of Communication Science, Bakrie University
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PUBLIC RELATIONS STRATEGY ON RESPONDING ENVIRONMENTAL ISSUES TO SUSTAIN CORPORATE IMAGE: A Descriptive Study of Danone-AQUA's #BijakBerplastik Megan, Deborah; Noer, Mochammad Kresna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1984

Abstract

This study began with a contamination problem that was often brought up when speaking about environmental issues on a larger scale. The most debatable aspect of environmental issues nowadays is about marine plastic pollution that already contaminated the world's ocean. This issue then motivated societies in the world to start reducing plastic usage, but unfortunately, there are only a few companies that tried to support this movement. In Indonesia, Danone-AQUA is one of the companies that support the movement. In mid-2018, Danone-AQUA stated their commitment to engage in this said movement by making #BijakBerplastik commitment. This research was conducted using Cutlip and Center’s strategic public relations phase in understanding the social marketing effect that was done by Danone-AQUA in maintaining the positive image of the company as the pioneer of bottled drinking water in Indonesia. Using case study research method as its base with a post-positivistic paradigm and qualitative approach in descriptive nature, data was gathered by doing in-depth interviews and literature review studies. There are five key informants, two public relations communication consultants, representatives from Danone-AQUA, one public target, and one communications expert. This study found that the public relations strategy used by Danone-AQUA with the form of social marketing applied in #BijakBerplastik successfully maintains the corporate image in a positive way. To cite this article (7th APA style): Megan, D. & Noer, M. K. (2020). Public Relations Strategy on Responding Environmental Issues to Sustain Corporate Image: A Descriptive Study of Danone-AQUA's #BijakBerplastik. Journal Communication Spectrum, 10(1), 58-67. http://dx.doi.org/10.36782/jcs.v9i2.1984
The Effect of Store Atmosphere on Customer Satisfaction at the Semangat Baru Namrole Billiards Business Dourstygo Novenry Lesnussa; Mochammad Kresna Noer
Journal of World Science Vol. 5 No. 7 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i7.1689

Abstract

The entertainment and leisure sector business is currently experiencing rapid growth, including billiards venues that have evolved from mere gaming facilities to social spaces for customers to gather, relax, and build relationships. In this competitive landscape, business owners must not only provide quality gaming facilities but also create a comfortable, attractive, safe, and customer-oriented environment that matches the preferences of local customers. Namrole's New Spirit Billiards operates with a distinctive open ventilation concept that allows natural air flow into the business premises, creating a cool environment without relying on air conditioning or fans, equipped with a strategic location in front of the district/city road, the availability of snacks, coffee, noodles, and bread, as well as a free game bonus 15 minutes after booking one hour. This study aims to analyze the influence of store atmosphere on customer satisfaction in Namrole's New Spirit Billiards business. This research used a quantitative approach with a survey method by distributing questionnaires to customers. The independent variable is store atmosphere, while the dependent variable is customer satisfaction. Data analysis techniques include validity test, reliability test, classical assumption test, simple linear regression analysis, t-test, and coefficient of determination. The results are expected to show that store atmosphere has a positive effect on customer satisfaction. This study provides practical implications for the management of Billiard Semangat Baru Namrole to maintain a natural, simple, strategic, and customer-friendly atmosphere as a strategy to increase customer satisfaction and loyalty.
Co-Authors Dourstygo Novenry Lesnussa Megan, Deborah