Pramesti Saniscara
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Journal : VCD (Journal of Visual Communication Design)

INDONESIA’S LOCAL CONTENT REPRESENTATION IN ASIAN GAMES 2018 MASCOT DESIGN Saniscara, Pramesti
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2681

Abstract

Indonesia’s Local Content Representation in Asian Games’ 2018 Mascot Design. The Asian Games is a grand event in the field of sports which is held every four years and involves hundreds of athletes from all over Asia. Therefore, the Asian Games, in addition to being a sporting competition, are also allowing the host country to show their development and relevance in the international league. The Asian Games event is also a major concern of President Joko Widodo because of its potential to be the place for attracting investors and also promoting Indonesia’s tourism. One main focus towards this event is shown by using a graphic system and branding following design principles and harmonization with Indonesia’s local wisdom. The representation of Indonesian culture and representation of the motto of the 2018 Asian Games "Energy of Asia" must be embodied in the visual design of the 2018 Asian Games, including logo design, graphic systems, and mascot design Keyword: Asian Games 2018, vernacular design, mascot design, local content.
Utilizing Instagram Social Media for Photo Corner Promotional Services in Surabaya Rendy Iswanto; Pramesti Saniscara
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.463 KB) | DOI: 10.37715/vcd.v2i1.568

Abstract

The Creative Industries potential has grown along with the development of Visual Communication Design science as well as the technology development. Photo corner service is one type of business that was born from the Visual Communication Design and technology development. However, the photo corner bussiness in Surabaya has a high level of competition so that the photo corner bussiness owner must have special way in promotion in order to be able to compete with its competitors. Social media is one of the promotional media that is currently becoming a trend. The benefits of social media for this promotion are interesting to investigate due to the high number of social media usage these days. Through this research is expected to know the benefits of social media for promotion, especially on photo corner service business.
Digital Democracy in Popular Culture: Nurhadi-Aldo as Meme and Political Critics Pramesti Saniscara
VCD Vol. 4 No. 2 (2019)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i2.1317

Abstract

Digital Democracy in Popular Culture: Meme and Political Critics. Meme has become a popular subculture that cannot be separated from the internet sphere. Meme have become an agent of free speech that allows a discourse to be communicated, changed, dispersed without the need of conventional conversation. The upcoming Presidential Election 2019 in Indonesia has become one of the discourses that often, using memes as its agent. Memes, while being a medium of expressed humor and satire, also become a media critic of Indonesian democracy practices. This research is a descriptive qualitative research with data collection method through observation and literature studies. This journal sees the meme of Nurhadi-Aldo as a discourse of political criticism wrapped in comedy and satire in response to the 2019 Presidential Election using structuralism approach from Anthony Giddens.