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All Journal Gelar : Jurnal Seni Budaya VCD (Journal of Visual Communication Design) Serat Rupa: Journal of Design
Heryadi, Heddy
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Comparison of Batang Batik Motifs with Mataram Keraton Batik and Pekalongan Batik Hartanti, Monica; Lukman, Christine Claudia; Heryadi, Heddy
Gelar: Jurnal Seni Budaya Vol. 20 No. 2 (2022)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v20i2.4504

Abstract

Batang Batik has unique motifs that originate from its historical background as part of the Islamic Mataram Kingdom, and its geographical area adjacent to the coastal batik center of Pekalongan. Batang Keratonan Batik is influenced by the Mataram Keraton Batik, while the Batang Pesisiran Batik is influenced by the Pekalongan Batik. The influence of the Mataram Keraton Batik can be seen from the use of sogan (brown) color, as well as geometric, and organic abstract motifs, while the influence of Pekalongan Batik in the use of bright colors and figurative organic motifs. Even though they have similar designs, there are also differences between the Batang Keratonan Batik and the Mataram Keraton Batik, as well as between the Batang Pesisiran Batik and the Pekalongan Batik. The similarities and differences in visual styles are interesting to study because they show the dominance of power over aesthetic tastes from Pierre Bourdieu's concept; and the phenomenon of mimicry from the STORM theory from the study of social psychology. This research uses a qualitative descriptive approach with purposive samples originating from the Pisan Bali motif on 2 pieces of Batang Keratonan Batik and 1 piece of Mataram Keraton Batik, as well as floral and bird motifs on 1 piece of Batang Pesisiran Batik, 1 piece of Rifa'iyah Batik, and Pekalongan Batik. To reveal the similarities and differences in batik designs, we conducted a visual content analysis of color, motifs, execution of forms, layout, and composition. Furthermore, the concept of Pierre Bourdieu and the STORM mimicry theory were used to reveal the causes of the similarities and differences in visual styles of the purposive samples. The results of the analysis show that the similarities in visual style are due to the influence of power domination on aesthetic tastes in a field, and mimicry is done to gain social advantage, while the differences come from heterodoxy which occurs due to changes in the constellation of power in the social field. 
Redesain Penampilan Visual Dan Promosi Majalah Sunda Manglé Harnandy, Stefani Rumanto; Mulyadi, Riki Himawan; Heryadi, Heddy
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.6971

Abstract

In Indonesia there are many diverse regional languages, one of which is Sundanese. Sundanese is one of the oldest languages in Indonesia and is one of the regional languages that is often used by the people of Indonesia in West Java region/province. However, unfortunately, Sundanese culture and language began to fade with the times, especially among millennials. To preserve Sundanese culture and language a variety of media are used, one of which is Manglé Magazine. The Manglé magazine is the only Sundanese language magazine that has a mission to preserve Sundanese and still survive today. But the lack of interest in millennials to read, study and preserve the magazine is due to the lack of appealing designs, lack of promotion and supporting media. The Governor of West Java for the 2018-2023 period, Ridwan Kamil, encouraged Manglé Magazine to be able to adapt in digital form to attract reading interest, boost literacy culture and help preserve Sundanese culture and language. To achieve this goal redesign and repositioning are needed which include redesign of the cover appearance and contents of the magazine rubric, changes in the target market for millennial young generation, promotion strategies using AISAS theory and supporting media in the form of mobile applications. The creative concept and methodology used in this design was taken from the vision and mission of Manglé Magazine, the results of the questionnaire, and the new positioning that produced the concept of "Being the Pride of Sundanese." The techniques used are photographic and vector techniques with the colors used are the colors of West Java (red, green, blue, brown) that are warm and bright.
Visual Review of Periodic Print Media Advertising in Bandung, West Java 1970 Decade Heryadi, Heddy
VCD: Journal of Visual Communication Design Vol. 2 No. 1 (2017): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1883.21 KB) | DOI: 10.37715/vcd.v2i1.571

Abstract

Since Dutch plantation owners in West Java established and developed the city of Bandung, they settled in the area of the city and also making periodical print media for socialization and communication among them. In the past 1930 decade the Dutch colonial start to create and form the printed media and publications in a steady and continuous way in West Java. After the independence declaration of Indonesia State in 1945, the print media and periodical publications continued and remade by the Chinese and indigenous communities. The area of Bandung became more advanced into a business city after World War II, in which formed commercial enterprises and other social activities. During the period of Indonesia government shifting from “orde Lama” to “orde baru” the activities of printing and publishing as a network of communication media increasingly established and widely established. In West Java, newspapers and magazines such as; "Pikiran Rakyat" and "Mangle" has been read and watched by many societies in Bandung city, even nationally used as a means of advertising for readers. "Pikiran Rakyat" and "Mangle" are created and developed by publishers who have Sundanese / Sundanese influence. As is known Sundanese race / tribe is the second largest number of tribes in the Indonesia region. The research methodology was conducted with a qualitative descriptive approach and discusses the visual documentation data from the periodical publishing archive of the 1970s decade. In this concern, the author is interested to review the periodical print media in terms of visual display advertising of 1970 decade. Besides to review visual graphic design the other purposes are in an effort to document the visual data, for information for the next Indonesia generation.
Co-Authors Harnandy, Stefani Rumanto Monica Hartanti Mulyadi, Riki Himawan