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All Journal SEGMEN Jurnal Manajemen dan Bisnis Optimum : Jurnal Ekonomi dan Pembangunan MUQTASID MIX : Jurnal Ilmiah Manajemen At-Taqaddum Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Jurnal Wacana Ekonomi Journal of Islamic Accounting and Finance Research Journal of Digital Marketing and Halal Industry JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) AL-ARBAH: Journal of Islamic Finance and Banking Journal of Islamic Economics, Management, and Business (JIEMB) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Pengabdian Masyarakat Bangsa
Arif Afendi
Faculty Of Islamic Economics And Business, Universitas Islam Negeri Walisongo Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Optimum : Jurnal Ekonomi dan Pembangunan

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PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR Arif afendi
Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.281 KB) | DOI: 10.12928/optimum.v9i1.11960

Abstract

The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as  a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior
Co-Authors Abdul Ghofur Afwana, Salis Nuro Ahmad Furqon Diah, Muhammad Faradhita, Laila Farida Indriani Fauziyah, Naylina Fuadah, Sofia Ilahi, Avita Puji Izza, Nabilla Baitul M. Rasyidin Maltuf Fitri Mashilal, Mashilal Muhammad Afrizal Yusuf Nova Nova rachman, Dicky Rasyidin, Muhammad Sena, Asykar Habib Tahar Shovia Indah Firdiyanti Sifaur Robbyah, Aizzah Sofa, Riza Irlia Sofia Fuadah Sulong, Zunaidah Syukur Fatah Wahab Wahab Yusuf, Muhammad Afrizal Zalfa, Farah Alya Zulfikar Zulfikar