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All Journal E-JOURNAL MANAJEMEN FE UNTAD jgeo Jurnal Bincang Komunikasi
FAUZAN, Muhammad RIZKY
Unknown Affiliation
Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KEPERCAYAAN MEREK, PERIKLANAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN ISOTONIK MIZONE DI KOTA PALU FAUZAN, Muhammad RIZKY
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 1, No 1 (2015)
Publisher : Fakultas Ekonomi Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.98 KB)

Abstract

The aim of the research is to analyze the influence of brand trust (X1), advertising (X2), and product quality (X3) on purchase decision (Y) both simultaneously and partially. Research method is descriptive causal with a sample size of 115 respondents who are selected using purposive sampling technique. The results of the study show that: 1) brand trust, advertising, and product quality simultaneously have positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 2) brand trust has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 3) advertising has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 4) product quality has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu.
ANALISIS SWOT PENGEMBANGAN EKONOMI BERBASIS PERTANIAN DI DESA JAYAMUKTI, KECAMATAN LEUWISARI KABUPATEN TASIKMALAYA Fauzan, Muhammad Rizky; Fadjarajani, Siti; Darmawan, Cahya
Jurnal Geografi Vol 20 No 2 (2024): JURNAL GEOGRAFI
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jgeo.v20i2.19648

Abstract

Jayamukti Village, Leuwisari District, Tasikmalaya Regency, is an area with significant agricultural potential, especially supported by the dominance of irrigated rice fields. This research aims to analyze the potential for agricultural-based economic development in the village using land use maps as the main data. Analysis spatial is carried out to understand the distribution of agricultural land and other sectors, temporarily The SWOT approach is used to identify strengths, weaknesses, opportunities and threats in agricultural economic-based development. The research results show that Irrigated rice fields in Jayamukti Village have high productivity and can be developed become an agribusiness center. The main obstacles include limited market access and farmer capital small, while big opportunities lie in improving irrigation infrastructure and technology agriculture. This research recommendation includes increasing market access, technological innovation agriculture, as well as improving village infrastructure to support economic development sustainable.
PELANGGARAN ETIKA PARIWARA INDONESIA DALAM IKLAN TVC PARAMEX DAN GARNIER MICELLAR WATER TAHUN 2023 Fauzan, Muhammad Rizky; Farransahad, Bazlin Fania; Rahmawati, Nely; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 1 No. 2 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.2.2023.86-94

Abstract

Penelitian ini menggambarkan mengenai Pelanggaran Etika Pariwara Indonesia dalam Iklan TVC Paramex dan Garnier Micellar Water Tahun 2023 dengan menggunakan metode deskriptif kualitatif untuk menjawab rumusan masalah, yaitu tentang bagaimana pelanggaran etika pariwara Indonesia terjadi pada iklan Paramex dan Garnier Micellar Water. Penelitian kualitatif merupakan suatu bentuk penelitian dengan tujuan untuk memperoleh pemahaman yang lebih dalam mengenai fenomena masalah. Berdasarkan dengan hasil penelitian iklan televisi Paramex nyeri otot dan Garnier Micellar Water melanggar ketentuan yang ada dalam Etika Pariwara Indonesia. Paramex menampilkan adegan yang kurang etis serta mengucapkan kata yang ambigu untuk disematkan pada iklan obat pereda nyeri. Sedangkan Garnier Micellar Water memuat klaim bahwa segmentasi produk tersebut adalah nomor satu di Indonesia.
Co-Authors Darmawan, Cahya Fadjarajani, Siti Fajar Junaedi Farransahad, Bazlin Fania Rahmawati, Nely