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The Analysis of the Islamic Community Member Engagement Based on Instagram Content Types Nasuka, Moh; Wijaya, Tony; Hidayat, Anas; Muhamed, Nurul Aini
EQUILIBRIUM Vol 11, No 2 (2023): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v11i2.23135

Abstract

This study aims to determine differences in the level of Islamic community member engagement based on Instagram content types, namely photos, videos, and carousels. The results of this research are expected to contribute to social media users, especially Instagram, in determining the most appropriate types of content posts. This study is an ex post facto and uses secondary data from all posts of the most popular smartphone application-based Islamic community accounts in Indonesia, resulting in a total of 18,026 posts. Engagement rate is measured based on the number of likes and comments. Data is collected by documenting secondary data on Instagram. The sampling technique used was purposive sampling with the criteria of prioritizing new posts over old ones, considering that new posts tend to have a higher engagement; thus, the data will be more easily observed. The data analysis technique used is ANOVA. The findings demonstrated that there were notable distinctions in the number of likes and comments between photo posts and video posts, that photo posts had a higher degree of engagement than video posts, and that there were notable distinctions in the number of likes and comments between photo posts and carousel posts. Regarding likes and comments, photo posts receive more than carousel posts, and there is no difference between carousel posts and video posts; carousel posts and video posts receive the same amount of engagement. Based on the findings, it can be suggested that Islamic community managers pay attention to the choice of content type when uploading a post to an Instagram account to get optimal engagement. In addition, posting a single image often elicits more attention or engagement compared to video posts and carousels as well.
The Analysis of the Islamic Community Member Engagement Based on Instagram Content Types Nasuka, Moh; Wijaya, Tony; Hidayat, Anas; Muhamed, Nurul Aini
EQUILIBRIUM Vol 11, No 2 (2023): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v11i2.23135

Abstract

This study aims to determine differences in the level of Islamic community member engagement based on Instagram content types, namely photos, videos, and carousels. The results of this research are expected to contribute to social media users, especially Instagram, in determining the most appropriate types of content posts. This study is an ex post facto and uses secondary data from all posts of the most popular smartphone application-based Islamic community accounts in Indonesia, resulting in a total of 18,026 posts. Engagement rate is measured based on the number of likes and comments. Data is collected by documenting secondary data on Instagram. The sampling technique used was purposive sampling with the criteria of prioritizing new posts over old ones, considering that new posts tend to have a higher engagement; thus, the data will be more easily observed. The data analysis technique used is ANOVA. The findings demonstrated that there were notable distinctions in the number of likes and comments between photo posts and video posts, that photo posts had a higher degree of engagement than video posts, and that there were notable distinctions in the number of likes and comments between photo posts and carousel posts. Regarding likes and comments, photo posts receive more than carousel posts, and there is no difference between carousel posts and video posts; carousel posts and video posts receive the same amount of engagement. Based on the findings, it can be suggested that Islamic community managers pay attention to the choice of content type when uploading a post to an Instagram account to get optimal engagement. In addition, posting a single image often elicits more attention or engagement compared to video posts and carousels as well.
E-Wallet Models: An Appraisal of Shariah Related Issues Mohamed Naim, Asmadi; Iskandar Mirza, Azrul Azlan; A. Shukor, Abdul Rahman; Md. Nor, Mohd Zakhiri; Muhamed, Nurul Aini; Ahmad, Azuan; S. Ali, Shahrul Ridhwan
AHKAM : Jurnal Ilmu Syariah Vol. 23 No. 2 (2023)
Publisher : Universitas Islam Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ajis.v23i2.26596

Abstract

This paper aims to evaluate the existing e-wallet business models and to provide a preliminary analysis of Sharia issues, specifically related to the relationship of the involved parties in the contract (operators, customers, and third parties). As e-wallet is also a critical enabler to increase financial inclusion among the different levels of society members (richer and poor), thus there is an increasing need to analyze the existing e-wallet models and their practices. The final aims are to preserve all parties’ rights and support the policymakers to structure e-wallet parameters that comply with Islamic law. This paper adopts qualitative research approaches, specifically content analysis and interviews. The data collection includes, among others, document reviews, interviews, and observations. The paper evaluates four e-wallet models in Malaysia and analyzes arising Sharia issues from those models. In the models, several Sharia issues can be found, which are related to the contracts used, the status of funds held by e-wallet providers, deposits in banks, and revenue generation. Findings from this paper serve as a basis for scholars and policymakers to provide guidelines for Sharia-compliant e-wallets. Tulisan ini bertujuan untuk mengevaluasi model bisnis dompet elektronik yang ada dan memberikan analisis awal tentang masalah syariah, khususnya terkait dengan hubungan pihak-pihak yang terlibat dalam kontrak (operator, pelanggan dan pihak ketiga). Karena dompet elektronik juga merupakan faktor penting untuk meningkatkan inklusi keuangan di antara berbagai tingkat anggota masyarakat (kaya dan miskin), maka ada peningkatan kebutuhan untuk menganalisis model dompet elektronik yang ada dan praktiknya. Tujuan akhirnya adalah untuk menjaga hak semua pihak dan mendukung pembuat kebijakan untuk menyusun parameter dompet elektronik yang sesuai dengan hukum Islam. Tulisan ini mengadopsi pendekatan penelitian kualitatif, khususnya analisis isi dan wawancara. Pengumpulan data meliputi telaah dokumen, wawancara, dan observasi. Tulisan ini mengevaluasi empat model dompet elektronik di Malaysia dan menganalisis masalah syariah yang muncul dari model tersebut. Ada beberapa masalah syariah yang dapat ditemukan dari model-model tersebut, yaitu terkait dengan akad yang digunakan, status dana yang dipegang oleh penyedia dompet elektronik, status simpanan di bank dan perolehan pendapatan. Temuan dari makalah ini dapat digunakan sebagai dasar bagi para sarjana dan pembuat kebijakan untuk memberikan pedoman dompet elektronik yang sesuai syariah.