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All Journal Indonesian Management and Accounting Research
Herjanto, Halimin
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Economics, Econometrics & Finance

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The Moderating Role of Personalization on Attitude-Emotion-Behavior (AEB) Model Anggraini, Josephine Diah; Adiwijaya, Michael; Herjanto, Halimin
Indonesian Management and Accounting Research Vol. 23 No. 2 (2024): Indonesian Management and Accounting Research
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisns, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/982aa834

Abstract

There is no doubt that push notifications have become an important business communication tool. This study investigates how smartphone users’ attitude toward push notifications affects their behavioral response. Based on Smart-PLS statistical results from a study of 100 Indonesian smartphone users, three important findings emerged. First, smartphone users’ attitude toward push notifications significantly and positively influences their emotional value. Second, emotional value strongly affects users’ behavioral response. Third, personalization moderates the relationship between attitude toward push notifications and emotional value and between emotional value and behavioral response. The findings of our study extend the current research repertoires on push notifications as well as offering a clear direction for future research and managerial suggestions.
From Cuisine to Connection: How Cultural Encounters and Surprise Gestures Enrich Restaurant Experiences For International Tourist Dating Couples In Maldives and Thailand Herjanto, Halimin; Boone, Sara
Indonesian Management and Accounting Research Vol. 24 No. 1 (2025): Indonesian Management and Accounting Research
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisns, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21517

Abstract

Dating couples are considered promising by restaurant markets, as they are willing to spend a substantial amount on dining out. Yet, the extant literature has not fully investigated this segment. This study aims to examine this segment by exploring the restaurant satisfaction of international tourist dating couples (ITDCs) in Thailand and the Maldives. A total of 202 ITDC’s comments on the TripAdvisor site were coded and analyzed using NVIVO-14. The findings show that general and common restaurant attributes (i.e., the quality of food and service, a restaurant’s physical attributes, and price) are responsible for ITDCs’ dining out experience. Interestingly, the study reveals that new attributes such as cultural encounters, surprise gestures, and chef/manager encounters also play a substantial role in determining such experiences.  The findings of this research contribute to customer experience and satisfaction literature by identifying key decision-making factors influencing ITDCs' restaurant choices while offering practical recommendations. For example, restaurants are encouraged to utilize local tableware (e.g., banana leaves) and assign local names to foster cultural connections, offer surprise gestures like customized thank-you cards and small gifts, and promote chef-customer interactions to describe dishes. To the authors’ knowledge, this is the first thematic analysis study on ITDCs, providing valuable insights into the core attributes shaping their restaurant experiences.
Co-Authors Anggraini, Josephine Diah Boone, Sara Erickson, Elisabeth Michael Adiwijaya Scheller-Sampson, Jean