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p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal ASEAN Journal on Hospitality and Tourism
Dengub, Sofiya
Unknown Affiliation
Humanities Engineering Social Sciences

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How Do International Tourists Choose Vegetarian Restaurant? A Thematic Analysis of TripAdvisor Reviews Herjanto, Halimin; Dengub, Sofiya; Ryerson, James
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 3 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.3.01

Abstract

Customer satisfaction is the mantra for successful and sustainable vegetarian restaurants. However, the existing literature has failed to provide a comprehensive taxonomy of this phenomenon because studies have primarily been conducted in the Western world, focusing on domestic customers, overlooking Asian contexts, and adopting the perspective of international tourists traveling to these regions. Gaining insights from the Asian context, specifically from international tourists who travel to Indonesia, may offer a better understanding of such a phenomenon. Online comments on the TripAdvisor website were analyzed, and the findings suggest that nine themes (price, entertainment, setting, surprise factors, food, service, facility, location, and staff) are responsible for Vegetarian restaurant customer satisfaction.
Co-Authors Herjanto, Halimin Ryerson, James