Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesia Medicus Veterinus ASEAN Marketing Journal
Pratama, Rendi Tegar
Unknown Affiliation
Medicine & Pharmacology Social Sciences Veterinary

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Korelasi dan Penyebaran Kejadian Rabies pada Anjing dan Manusia di Kabupaten Klungkung Bali Tahun 2010-2014 Pratama, Rendi Tegar; Batan, I Wayan; Nindhia, Tjokorda Sari
Indonesia Medicus Veterinus Vol 5 (3) 2016
Publisher : Faculty of Veterinary Medicine, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.48 KB)

Abstract

Rabies atau penyakit anjing gila merupakan penyakit virus yang disebabkan oleh genus Lyssavirus dari famili Rhabdoviridae bersifat akut serta sangat berbahaya dan mengakibatkan kematian karena mampu menginfeksi sistem saraf pusat yakni otak dan sumsum tulang belakang. Penelitian ini bertujuan untuk mengetahui kawasan rabies, penyebaran rabies dan korelasi antara kejadian rabies pada anjing dan manusia di Kabupaten Klungkung tahun 2010-2014. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif. Untuk mengetahui hubungan kejadian rabies pada anjing dan manusia dilakukan uji korelasi Rank Spearman. Berdasarkan uji korelasi Spearman diperoleh hasil bahwa terdapat hubungan yang searah antara kejadian rabies pada anjing dan manusia. Dari uji Spearman yang dilakukan nilai koefisiensi yang diperoleh adalah 0,468 dengan nilai signifikansi 0,037.
APPLICATION OF THEORY OF PLANNED BEHAVIOR IN CONSUMERS’ PURCHASE DECISION OF CATS AND DOGS FOOD PRODUCTS Pratama, Rendi Tegar; Yuliati, Elevita
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Empirical paper Research Aims: This research was conducted to analyze the influence of Theory of Planned Behaviour in determining the consumers’ purchase behaviour of cats and dogs food products. Design/methodology/approach: The constructs used in the research model are attitude, subjective norms, Perceived Behavioural Control (PBC), intention, and behaviour. The research model was added with self-identity and social norms constructs. Respondents of this research were 300 cats and dogs owners. Data was collected through online questionnaires. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL version 8.8 as the software analysis tool. Research Findings: The results showed that attitude, subjective norms, Perceived Behavioural Control (PBC), self-identity and social norms influenced the purchase intention of cats and dogs food products. In addition, the intention to buy cats and dogs food products also influenced consumers’ purchasing behaviour. Theoretical Contribution/Originality: This study supports the alignment of the theory of planned behaviour (TPB) to the marketing of dog and cat food products. Practitioner/Policy Implication: From the results obtained, there were some practical suggestions such as improving the attitude of the dog or cat owner by providing promotions. Research limitation/Implications: Some improvements in next research can be done by using other theories in consumer behaviour and develop a more extensive research model by adding variables or factors that can influence consumer behavioural intention in product purchases.
Co-Authors Elevita Yuliati I Wayan Batan Tjokorda Sari Nindhia