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Osak, R E.M.F
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Veterinary

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ANALISIS PREFERENSI KONSUMEN DALAM MEMBELI DAGING BROILER DI PASAR TRADISIONAL KOTA MANADO (STUDI KASUS “PASAR PINASUNGKULAN KAROMBASAN”) Simarmata, Lasmaria; Osak, R E.M.F; Endoh, E K.M; Oroh, F N.S
ZOOTEC Vol 39, No 2 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (645.478 KB) | DOI: 10.35792/zot.39.2.2019.24427

Abstract

ABSTRACT ANALYSIS OF CONSUMER BUYING PREFERENCES IN BROILER MEAT AT TRADITIONAL MARKET IN MANADO CITY (CASE STUDY OF THE "PINASUNGKULAN KAROMBASAN MARKET"). The goals of this study was to analyze consumer preference and attitude on attribute variation of broilers at the traditional market in Manado. Study was conducted at the Pinasungkulan market, Karombasan Manado on February 2019. Survey method was used  by deep interview supported by questionnaire. Samples were defined by accidental sampling method involving fifty respondents. The primer and secondary data were used in this study and analyzed by Chi-Square and Multi attribute Fishbein analysis. The Chi-Square analysis indicated that all attributes studied were significantly different. This was meaning that there were differences of consumers preference on broilers. On the basis of Multi attribute Fishbein analysis indicated that all broiler attribute were considered by consumers in making decision of buying broilers. Broilers were became consumer preference significantly at the Pinasungkulan Market, meaning that there was difference of consumer preference on broiler attributes. Sequences of broiler attribute from the highest consideration to the lowest consideration were meat color, skin color, meat smell, skin tenderness and meat weight. Consumer attitude on broiler meat attributed in decision of buying meat of broilers was broiler meat color.  Keywords: Broiler, consumer preference
ANALISIS KEUNTUNGAN PEDAGANG DAGING KELELAWAR DI PASAR TRADISIONAL KECAMATAN AMURANG DAN KECAMATAN MODOINDING KABUPATEN MINAHASA SELATAN Kasenda, Defren Ch; Osak, R E.M.F; Lumy, T F.D; Oroh, F N.S
ZOOTEC Vol 40, No 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.149 KB) | DOI: 10.35792/zot.40.1.2020.26818

Abstract

PROFIT ANALYSIS OF THE BAT BUSHMEAT TRADER IN THE TRADITIONAL MARKET IN AMURANG AND MODOINDING DISTRICKS OF SOUTH MINAHASA REGENCY.           This study aims to analyze how much profit bat traders make in traditional markets in South Minahasa Regency. This research was conducted using a survey method and analyzes the level of business profit and its ability to generate profit (profitability) in bat meat dealers in traditional markets in the South Minahasa Regency. The results of this study show that the total cost of bat dealers reached an average of IDR 3.800.068. with an average acceptance of bat traders of IDR 4.898.438 per week. The total profit per bat dealer per week was IDR 849,557. with a gross margin of the traditional Amurang market of 0.13 and the traditional Modoinding market of 0.29.
Co-Authors Endoh, E K.M J Pandey, J Kasenda, Defren Ch Lumy, T F.D M L Rundengan, M L M T Massie Oroh, F N.S Simarmata, Lasmaria Yeblo, Lea Y Yoman, Elinde