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All Journal Jurnal Kajian Manajemen Bisnis INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Jurnal of Nursing Sciences and Practice
Putri, Amelia Eka
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences

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Journal : Jurnal Kajian Manajemen Bisnis

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Analisis Perbaikan Kualitas Layanan dengan Mengintegrasikan Model Kano – Quality Function Deployment (QFD) pada Jasa Perbankan (Studi Kasus: Bank BRI Unit Surian Kabupaten Solok) Firman, Firman; Linda, Muthia Roza; Putri, Amelia Eka
Jurnal Kajian Manajemen Bisnis Vol 5, No 2 (2016): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.121 KB) | DOI: 10.24036/jkmb.10750600

Abstract

The purpose of this study was to analyze (1) the level of importance of each attribute of service quality in Bank BRI Unit Surian, (2) to analyze the performance of services in BRI Unit Surian, (3) to analyze the response techniques that prioritized for improvement service quality in Bank BRI Unit Surian.In this study, attributes are classified into Kano category and then integrated into the QFD using frameworks. The results showed there were eight attributes that are must-be category, nine attributes are one-dimensional, and 5 attributes are attractive. Based on the level of importance, the attributes considered most important by the customer is the bank provides personal attention to customers. While the attributes that have the highest performance values are employees who groomed, and attributes that have the lowest performance value is the bank's employees provide prompt service. Furthermore, the priority attribute is the bank keep accurate records. And priorities of technical responses is to provide standardized training services to employees.
Co-Authors Firman Firman I Ketut Mahardika Muthia Roza Linda, Muthia Roza Purwati, Nyimas Heny Ulin Nuha, Ulin