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Agus Wikanatha Sagita, Putu
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PENINGKATAN KUNJUNGAN WISATAWAN NUSANTARA KE AIR TERJUN DLUNDUNG, MOJOKERTO MELALUI STRATEGI PROMOSI DIGITAL Khotimah, Miftakul Nurun; Kusuma Negara, I Made; Agus Wikanatha Sagita, Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p21

Abstract

The Dlundung Waterfall Perhutani area is one of the leading destinations in Mojokerto Regency which offers unique natural tourist views such as waterfalls and visiting tourists can do several tourist attractions such as camping, swimming, playing in the rabbit house rides or enjoying waterfall views in a cafe with waterfall views. The attractiveness of the Dlundung Waterfall tour can attract domestic and foreign tourists to visit which is offset by promotion through social media which can increase the engagement of this destination. The purpose of this research is to find out the promotion mix in the Dlundung Waterfall Perhutani area. The method used is a SWOT analysis of the internal environment and the external environment for tourist destinations in the Dlundung Waterfall Perhutani Region by utilizing the results of observations, interviews, questionnaires which were distributed to 80 respondents using the closed method. The informant determination technique used in this study is the purpose strategy. The results of this study, based on SWOT analysis of the internal and external environment of the Dlundung Waterfall Perhutani Area, show that this destination is in quadrant I of an aggressive strategy. This quadrant states that the Dlundung Waterfall Forestry Area can carry out several strategies to carry out market development and collaboration with third parties for the development of the destination itself.
PENGARUH ATTRACTION, AMENITIES, ACCESSIBILITY, DAN ANCILLARY TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN NUSANTARA KE PANTAI PANDAWA, BADUNG Kusuma, Theodorus Wijaya; Dewi, LGLK.; Agus Wikanatha Sagita, Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p19

Abstract

Attraction, amenities, accessibility, and ancillary are 4 important components in a tourist attraction, if these components are managed and developed optimally, it will increase the satisfaction and loyalty of tourists visiting a tourist attraction. One of the tourist attractions that has attraction, amenities, accessibility, and ancillary components is the Pandawa Beach tourist attraction. This study aims to determine the effect of attraction, amenities, accessibility, and ancillary on the satisfaction and loyalty of domestic tourists visiting Pandawa Beach, Badung Regency, Bali. The data sources of this research are primary data and secondary data, while the types of data in this study are qualitative data and quantitative data. The data collection techniques used in this research are observation, questionnaires, interviews, documentation, and literature review. The sampling technique and informants in this study used accidental sampling technique with a sample size of 100 respondents. The data analysis technique used in this research is descriptive statistical analysis with the help of SmartPLS software. The results of this study indicate that attraction, amenities, accessibility, and ancillary have a direct positive and significant effect on domestic tourist satisfaction and domestic tourist loyalty and domestic tourist satisfaction has a positive and significant effect on domestic tourist loyalty. Then, attraction, amenities, accessibility, and ancillary have an indirect positive and significant effect on the loyalty of domestic tourists through the satisfaction of domestic tourists as mediation.
PENGARUH CITRA DESTINASI DAN E-WOM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE PULAU LIHAGA, SULAWESI UTARA Wenur, Hana Fabiola; Agus Wikanatha Sagita, Putu; Kristianto, Yohanes
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p11

Abstract

The background of this research is to find out the influence of destination image and E- WOM on Domestic Tourist Visit Decision to Lihaga Island, North Sulawesi. Determination of the sample in this study used a purposive sampling method with a total sample of 100 respondents. The data collection used the distribution of questionnaires online through social media, observation, literature study, and documentation. The techniques used in this research are descriptive quantitative with validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, f- test, and coefficient of determination test. For the tool used for the implementation of this data analysis test is IBM SPSS statistics 25. The results of this study indicate that destination image does not significantly influence the visit decision, while E-WOM has a significant effect on visit decision. The results of this study are destination image and E-WOM done simultaneously has an influence on domestic tourist visit decisions. The results of coefficient determination (Rsquare) is 60%.
PENGARUH PROMOSI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN STAYCATION DI UBUD DAN CANGGU Valineli, Samantha Elana; Agus Wikanatha Sagita, Putu; Kristianto, Yohanes
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p16

Abstract

This study aimed to determine whether E-WOM had an influence on staycation decisions in Ubud and Canggu. This study determined the sample by purposive sampling method with a total sample of 100 respondents. Data collection used a questionnaire, literature study, and documentation. The data analysis technique in this research is descriptive quantitative with validity test, reliability test, classical assumption test, linear regression analysis, t test, and coefficientdetermination test. This study used the IBM SPSS statistics 25 for Windows program to carry out research tests. The results of the analysis showed that E-WOM quality had t count 2.027 > t table 1.988 with a significance value of 0.047 > 0.05, then E-WOM quantity had t count 2.113 > t table 1.988 with a significance value of 0.037 <0.05 then Sender’s expertise variable had t count 3.447 > t table 1.988 with a significance value of 0.001 <0.05. These results showed that the variables E-WOM quality, E-WOM quantity and Sender’s expertise influence the staycation decision. The results of this study also showed that E-WOM has a significant simultaneous effect on staycation decisions in Bali with a coefficient of determination of 65%.
Co-Authors Dewi, LGLK. Khotimah, Miftakul Nurun Kusuma, Theodorus Wijaya MADE KUSUMA NEGARA Tamaulina Br Sembiring Valineli, Samantha Elana Wenur, Hana Fabiola