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PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEACH VOLUNTRIP DI PT. GEMILANG MEDIA WISATAMA DI YOGYAKARTA Salsabilla, Aurora Ranting; Dewi, LGLK.; Eka Mahadewi, Ni Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p08

Green marketing mix is an important field of study for companies because it provides opportunities for competitive advantage that can influence consumer purchasing decisions. This research aims to determine the effect of green marketing mix on purchasing decisions for Beach Voluntrip product at PT. Gemilang Media Wisatama (Travelxism) partially and simultaneously. This research uses quantitative research methods and data collection techniques including observation, documentation, interviews, questionnaires, and literature study. Data analysis techniques in this research include research instrument tests, classical assumption tests, descriptive statistical analysis, multiple linear regression analysis, and hypothesis testing. The sampling technique in this research uses probability sampling technique and saturation sampling by distributing questionnaires to domestic tourists aged ? 17 years who had purchased Beach Voluntrip product at Travelxism. The results state that green marketing mix variable has a significant and positive effect on the purchasing decision variable partially and simultaneously. Based on the research results, Travelxism is advised to intensify promotions targeting tourists with an age range of 17-25 years on social media, diversify eco-friendly tourism products and provide competitive prices so they can compete with alternative tourism products and other conventional tourism products.

PENGARUH ATTRACTION, AMENITIES, ACCESSIBILITY, DAN ANCILLARY TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN NUSANTARA KE PANTAI PANDAWA, BADUNG Kusuma, Theodorus Wijaya; Dewi, LGLK.; Agus Wikanatha Sagita, Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p19

Attraction, amenities, accessibility, and ancillary are 4 important components in a tourist attraction, if these components are managed and developed optimally, it will increase the satisfaction and loyalty of tourists visiting a tourist attraction. One of the tourist attractions that has attraction, amenities, accessibility, and ancillary components is the Pandawa Beach tourist attraction. This study aims to determine the effect of attraction, amenities, accessibility, and ancillary on the satisfaction and loyalty of domestic tourists visiting Pandawa Beach, Badung Regency, Bali. The data sources of this research are primary data and secondary data, while the types of data in this study are qualitative data and quantitative data. The data collection techniques used in this research are observation, questionnaires, interviews, documentation, and literature review. The sampling technique and informants in this study used accidental sampling technique with a sample size of 100 respondents. The data analysis technique used in this research is descriptive statistical analysis with the help of SmartPLS software. The results of this study indicate that attraction, amenities, accessibility, and ancillary have a direct positive and significant effect on domestic tourist satisfaction and domestic tourist loyalty and domestic tourist satisfaction has a positive and significant effect on domestic tourist loyalty. Then, attraction, amenities, accessibility, and ancillary have an indirect positive and significant effect on the loyalty of domestic tourists through the satisfaction of domestic tourists as mediation.

STRATEGI PEMASARAN PAKET WISATA DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN DI DESA WISATA TISTA, KERAMBITAN, TABANAN Aldu, Maria Pricilla Cahyavika; Sudana, I Putu; Dewi, LGLK.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p15

Tista tourism village is one of the tourism villages located in Kerambitan District, Tabanan Regency, Bali. This village sells various tour packages and has been designated as a tourist village since 2016 but tourist visits are still relatively small. Therefore, this research was conducted to find out the marketing strategy of the Tista tourism village tour package in increasing tourist visits.The data analysis technique is internal environment using 7P Marketing Mix analysis and the external environment using market, competitor, government, technology, and economic analysis and SWOT. Data types use qualitative and quantitative data. Data sources use primary and secondary data sources. Data collection techniques using observation, interviews, documentation, literature studies, and distributing questionnaires. The data analysis technique uses descriptive qualitative. The results of the study used 18 internal indicators and 7 external indicators, then obtained 14 strengthes, 4 weaknesses, 4 opportunities, and 3 threats. Based on the results of data processing, it’s known that the total IFAS value is 3.10 and the EFAS value is 3.02 so that the position of the Tista tourism village tour package is in cell V, namely Growth Strategy/Stability Strategy with concentration through horizontal integration. A suitable strategy is a strategy that can prevent profit loss and loss of profit.

PENGARUH VIRAL MARKETING TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG KE M BLOC SPACE JAKARTA SEBAGAI WISATA BELANJA Gusti Alia, Meliana; Sasrawan Mananda, IGPB.; Dewi, LGLK.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p06

The popularity of TikTok has soared since the COVID-19 pandemic. In Indonesia alone, users of the Tiktok platform have reached 22 million active users each month. One of the tourist attractions in DKI Jakarta that is currently visited by users of the social media platform Tiktok is M Bloc Space Jakarta. The method used is a mixed-method data analysis technique, which includes quantitative descriptive analysis and qualitative descriptive analysis. The sampling technique was purposive sampling, with a total of 100 respondents. Data collection techniques were carried out by means of observation, interviews, questionnaires, literature studies, and documentation. Data testing was carried out using the validity test, reliability test, linearity test, heteroscedasticity test, t test, and coefficient of determination test with SPSS version 25.0 for Windows. The results of the existing phenomena indicate that TikTok viral marketing has a positive effect on the decision to visit M Bloc Space Jakarta, with the results of the significance analysis test value of 0.000 0.05. The magnitude of the coefficient of determination is 75%. Other findings suggest that visitors who visit bring up new behaviours, namely an interest in shopping, so that M. Bloc Space Jakarta can be said to be one of the attractions for shopping tourism in the city of Jakarta.

PENGARUH GAYA KEPEMIMPINAN GENERAL MANAGER TERHADAP KEPUASAN KERJA DAN KINERJA KARYAWAN DI HOTEL GRAND INNA KUTA Utari, Dewa Ayu Kade Yani; Dewi, LGLK.; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p20

The success or failure of a hotel company is inseparable from the role of Human Resources (HR). The importance of the role of human resources cannot be separated from a leader in carrying out activities as well as job satisfaction and performance from employees. A leader has different type of leadership style on leading his subordinates. Whether or not the leadership style is able to influence the job satisfication and perfomance of his subordinates. This research was conducted to determine the effect of leadership style on job satisfaction and employee performance at the Grand Inna Kuta Hotel. The sampling technique used census sampling technique by distributing 159 questionnaires to employees of the Grand Inna Kuta hotel. The data used was a likert scale model questionnaire which was calibrated using validity and reliability tests. The data analysis technique uses the partial least square technique – structural equation modeling (PLS-SEM). Based on processing with smartPLS software, the results show that there is a significant positive influence between leadership style on job satisfaction, there is a significant positive effect between leadership style on employee performance, and there is a significant positive effect between job satisfaction on employee performance.

KOMUNIKASI CITY BRANDING “BADUNG THE SOUL OF BALI” UNTUK MEMASARKAN DAYA TARIK WISATA OLEH DINAS PARIWISATA KABUPATEN BADUNG Sagrario, Johanes; Dewi, LGLK.; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p02

One type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency. However, in its launch, the public and tourists did not know about the city branding. The purpose of this study is to determine the communication of the city branding "Badung the Soul of Bali", so that it is known to the public and tourists. The data analysis technique used in the results of this study uses descriptive qualitative analysis of city branding communication, primary, secondary, tertiary communication, and internal and external constraints. The type of data used is qualitative and quantitative data, primary and secondary data. Data collection techniques by observation, interviews, documentation, and literature study. The results showed that the city branding program "Badung the Soul of Bali" was in accordance with the concept of city branding communication according to Kavaratzis. However, in this study it was found that the Tourism Office has not been maximal in introducing city branding in Badung Regency, such as not having a logo installed in every tourist attraction, rarely using city branding logos in social media promotions and events that are carried out. From the results of the interview, it is known that the Tourism Office is experiencing problems in funding, cooperation and socialization to the public and tourists.

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