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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal The Messenger Jurnal Pengabdian UNDIKMA Jurnal Litbang Kota Pekalongan
Trimanah, Trimanah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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STRATEGI KOMUNIKASI PENANGANAN PEMINDAHAN PASAR TIBAN DI KOTA PEKALONGAN Trimanah, Trimanah; Mubarok, Mubarok
JURNAL LITBANG KOTA PEKALONGAN Vol 7 (2014)
Publisher : BAPPEDA Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.847 KB)

Abstract

Pekalongan is one of the citiesin Indonesia that undergo arapid development in various fields. One of thestands out economic activity of the town is Pasar Tiban. Pasar Tiban is a term used for a traditional market which opened without any legal approval from the local government. Based on the data taken from Disperindagkop and UMKM Pekalongan, there are 28 pasar tiban spread across the city in 2014. Eventhough it is ilegal, somehow it moves the informal sector of the city. However,its development has caused social problems such astraffic jam, disorder, anddiscomfort. Its existencehas violatedthe ActNo.22of 2009 on Traffic and Transportation (LLAJ Law), Article number 275 paragraph (1) in conjunction with Article 28 paragraph (2), and Act No. 22 of 2009, which regulates the use of the road and side walk. In- depth research has to be done in order to findthe best solutionto overcomethe phenomenonof Pasar Tiban. The purpose of this study is to create a communication strategy to relocate Pasar Tiban without neglecting the interests of traders and communities. This research was conducted by combining quantitative and qualitative research methods. Quantitative data are obtained from the questionnaire, where as qualitative data are obtained from in-depth interviews as well as field observations. The result showsthe importance of coordination and unity among local leaders, SKPD, and Police so that the relocation can be done without any friction. Although most traders do not agree with therelocation there are some traderswho are willing tobe relocated if the concept and the srtucture if the new area is good enough and able to improve their we lf are. In a communication strategy, theobjectives of an action should be clearly defined so that the traderscould easily accept, understand,and are willing to follow all the stages needed for the relocation. The selected communication strategy includes fourt actics, namely; Interpersonal communication, Organizational media, Newsmedia, Advertising and Promotional Media Tactic. All of them will be running perfectly if the objectives was cleary explanied and full support from the stakeholders. Keyword: Pasar Tiban market, strategy, communication, relocation
Mediating Role of Artificial Intelligence to Impact Purchase Decisions Martina, Dannia Ayu; Kurdaningsih, Dian Marhaeni; Trimanah, Trimanah
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.45555

Abstract

AbstractAlong with the development of digital technology, Artificial Intelligence (AI) plays a role as a mediator in understanding consumer preferences and behavior more deeply, so as to influence purchasing decisions. This study seeks to understand how AI can strengthen the relationship between consumer motivation and brand image with purchase decisions, which can provide new insights for companies in designing more effective and data-driven marketing strategies. Therefore, this study examines how AI as a technology can mediate the influence of consumer motivation and brand image on purchasing decisions for Garnier products. The type of research used is explanatory research using non-probability sampling with purposive sampling method, which allows sample selection based on certain criteria. Primary data was collected using a questionnaire distributed to respondents who met the research criteria. Furthermore, the collected data will be tested using the validity and reliability of the instrument, and analyzed using appropriate statistical techniques to test the relationship between variables. Based on the results of the t-test and Sobel test analysis, this study shows that all hypotheses proposed are proven significant. The t test indicates that consumer motivation and brand image have a significant effect on purchasing decisions and the use of AI Skin Coach. The Sobel test results reinforce these findings by showing that AI Skin Coach acts as a significant mediating variable in the relationship between consumer motivation and purchasing decisions. In addition, AI Skin Coach also acts as a significant mediating variable in the relationship between brand image and purchasing decisions. AbstrakArtificial Intelligence (AI) telah menjadi elemen penting dalam memahami perilaku konsumen dengan menyediakan wawasan berbasis data yang lebih mendalam. Penelitian ini mengeksplorasi peran AI sebagai mediator dalam hubungan antara motivasi konsumen sebagai aspek penting dalam psikologi konsumen, citra merek, dan keputusan pembelian dengan menggunakan Self-Determination Theory, Decision-Making Theory, Technology Acceptance Model (TAM), dan konsep Brand Image. Studi ini berfokus pada bagaimana AI dapat memperkuat pengaruh motivasi konsumen dan citra merek terhadap keputusan pembelian produk Garnier. Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan non-probability sampling dan metode purposive sampling, di mana data primer dikumpulkan melalui kuesioner yang disebarkan kepada responden yang memenuhi kriteria penelitian. Data yang diperoleh dianalisis menggunakan uji validitas, reliabilitas, uji t, dan uji Sobel untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa motivasi konsumen dan citra merek berpengaruh signifikan terhadap keputusan pembelian dan penggunaan AI Skin Coach. Selain itu, uji Sobel mengonfirmasi bahwa AI Skin Coach berperan sebagai mediator signifikan dalam hubungan antara motivasi konsumen serta citra merek terhadap keputusan pembelian. Temuan ini memberikan implikasi bahwa AI tidak hanya mendukung personalisasi strategi pemasaran, tetapi juga meningkatkan efektivitas pengambilan keputusan konsumen melalui data yang lebih akurat dan relevan.
The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam Trimanah, Trimanah; Wulandari, Diah
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.594

Abstract

Public Relations as a matter of study and implementation of theory, can not be separated from the influence of religious scriptures embraced by individuals. For a Moslem, the Qur'an and Hadith are the guides and sources of knowledge that are used as a reference by Public Relations Officer in the work. Arthur W. Page proposes work principle that must be owned by Public Relations: Tell the Truth, Prove It with Action, Listen to the Customer, Manage for Tomorrow, Conduct Public Relations as If The Whole Company Depends on It, Remain Calm, Patient and Good Humor. This research discusses about the Perception of Perhumas Central Java Members in viewing the principles of public relations performance in Islamic Shari'a view. The method used in this research is descriptive qualitative, using 4 informants. Analytical techniques used are interactive analysis model, data collection was done by structured interviews and literature study.
Pelatihan Brand Identity Sebagai Penguatan Promosi Digital Marketing bagi UMKM di Kabupaten Demak Jawa Tengah Martina, Dannia Ayu; Kurdaningsih, Dian Marhaeni; Trimanah, Trimanah
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.14759

Abstract

This community service aims to increase the knowledge and skills of Small and Medium Enterprise (SME) actors in Sarwo Ijo Village, Demak regarding the importance of brand identity in strengthening digital marketing promotions. The methods used in this activity included socialization, training, and mentoring, with a focus on logo making, template design, and the Canva design application as a tool. This community service evaluation instrument used a questionnaire with a Likert scale and is analyzed using frequency distribution analysis techniques with SPSS. The evaluation results showed that socialization, training, and mentoring were effective in improving the understanding and skills of SME. Socialization succeeded in building participants' awareness and interest, while training provided applicable materials and practical skills in creating brand identity and digital marketing strategies. Post-training mentoring helped participants overcome obstacles, increase confidence, and ensure optimal strategy implementation. The program encourages SME to implement the concepts learned and strengthen their business competitiveness through brand identity. In addition, the result of this activity was the realization of several product logos and design templates that are ready to be used for promotion on social media and other digital platforms.                                                                                               
Co-Authors Diah Wulandari Kurdaningsih, Dian Marhaeni Martina, Dannia Ayu Mubarok Mubarok