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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Edunomika (JIE)
Mumbunan, Marthin Thomas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS DAYA SAING PRODUK KUE TRADISIONAL KHAS SULAWESI UTARA (STUDI KASUS PELAKU USAHA MIKRO KUE TRADISIONAL DI AIRMADIDI) Mumbunan, Marthin Thomas; Roring, Ferdy .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (949.439 KB) | DOI: 10.35794/emba.v6i1.19320

Abstract

Abstrak: Daya saing produk merupakan kunci kesuksesan bagi para pelaku usaha. Di era modern sekarang ini, pelaku usaha harus bisa menciptakan produk yang memiliki daya saing agar dapat bertahan atau bahkan unggul dalam pasar. Melalui upaya efisiensi biaya, mendorong kualitas produk yang bersifat resisten, pengoptimalan waktu dalam proses operasi serta menciptakan produk yang fleksibel dalam memenuhi kebutuhan dan atau keinginan konsumen yang beragam, pelaku usaha dapat meningkatkan produktivitas dan profitabilitas yang merupakan cerminan dari daya saing produk yang dihasilkan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis daya saing produk kue tradisional khas Sulawesi Utara yang dihasilkan pelaku usaha di Airmadidi. Penelitan ini menggunakan metode deskriptif kualitatif yang memaparkan dan menganalisis faktor-faktor yang mempengaruhi daya saing produk kemudian data yang diperoleh digunakan dalam menghitung tingkat produktivitas dan profitabilitas pelaku usaha untuk mengukur daya saing produk. Data yang digunakan adalah data primer berupa hasil wawancara. Hasil penelitian menunjukkan bahwa produk kue tradisional khas Sulawesi Utara yang dihasilkan para pelaku usaha di Airmadidi dinyatakan berdaya saing. Hal ini didukung hasil perhitungan tingkat produktivitas dan profitabilitas yang stabil dan cenderung meningkat.Kata kunci: daya saing, produk.
ANALISIS KOMPARATIF TINGKAT PENGANGGURAN TERBUKA (TPT) WILAYAH PERKOTAAN PROVINSI SULAWESI UTARA Bahalau, Yoan Purnamasari Makapuase; Derek, Zerah Elisa; Mumbunan, Marthin Thomas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19405

Abstract

The Open Unemployment Rate (OUR) in urban areas is an important indicator for assessing labor market dynamics and regional economic resilience, particularly in the post–COVID-19 period. This study aims to analyze the level and trends of the Open Unemployment Rate, compare unemployment differences across cities, and examine the factors influencing variations in urban unemployment in North Sulawesi Province. The study employs a quantitative descriptive–comparative approach using official secondary data from Statistics Indonesia (BPS) for the 2020–2024 period, covering the cities of Manado, Bitung, Tomohon, and Kotamobagu. The analytical methods include trend analysis and interregional comparison. The results indicate that unemployment rates in all cities have generally declined alongside economic recovery, although Manado consistently records the highest unemployment rate. Variations in unemployment across cities are influenced by differences in economic structure, dependence on dominant sectors, and labor force characteristics. These findings underscore the importance of locally tailored labor market policies through workforce skill enhancement, economic diversification, and the development of urban priority sectors. Keywords : Open Unemployment Rate; Urban Labor Market; Comparative Analysis; Economic Structure; North Sulawesi
ANALISIS PREFERENSI PLATFROM E-COMMERCE DAN PERILAKU BELANJA KONSUMEN DIGITAL LINTAS GENERASI DI PASAR INDONESIA Derek, Zerah Elisa; Bahalau, Yoan Purnamsari Makapuase; Mumbunan, Marthin Thomas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19406

Abstract

This study examines the impact of generational characteristics on e-commerce platform preferences and purchasing decisions in Indonesia. By analyzing Gen Z, Millennials, and Baby Boomers, the research highlights a significant shift in digital behavior. Gen Z predominantly favors visual-based platforms like TikTok Shop, driven by social trends and "shoppertainment," whereas Baby Boomers rely on conventional marketplaces like Tokopedia for structured navigation. Despite these differences, Shopee maintains cross-generational dominance through functional excellence, specifically via integrated payment methods like COD, aggressive discounting, and free shipping incentives. The findings reveal that while Gen Z’s final purchase decisions are motivated by social validation, older generations prioritize security and trust. This study concludes that a platform’s success depends on its ability to balance innovative visual engagement with robust functional reliability. These insights provide a strategic framework for e-commerce entities to tailor their services to the diverse psychological and functional needs of Indonesia's multi-generational digital market. Keyword : E-commerce, Generational Cohorts, Consumer Behavior, Platform Preference, Digital Transactions, Loyalty Factors, Shopee, Indonesia.
Co-Authors Derek, Zerah Elisa Ferdy Roring Yoan Bahalau, Yoan