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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik Prosiding Seminar Nasional INDOCOMPAC MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM Jurnal Pengabdian Kepada Masyarakat (Mediteg) Warta Ikatan Sarjana Komunikasi Indonesia Inter Komunika: Jurnal Komunikasi Mediakom : Jurnal Ilmu Komunikasi ASEAN Journal of Community Engagement Indonesian Journal for Social Responsibility Jurnal Pewarta Indonesia Jurnal Signal BroadComm Mediator: Jurnal Komunikasi
Tuti Widiastuti
Bakrie University
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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ANALISIS FRAMING SEBUAH KONFLIK ANTARBUDAYA DI MEDIA Widiastuti, Tuti
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 1, No 2 (2011): August 2011 - January 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v1i2.9

Abstract

Masalah utama antarmanusia di abad ke-20 adalah kebencian yang ditekankan kepada anggota dari budaya dan kelompok ras yang berbeda. Kebencian pada budaya dan kelompok ras yang berbeda tampak pada polarisasi komunikasi antarbudaya. Komunikasi merupakan medium di mana konflik diciptakan dan diatasi. Ketika melakukan komunikasi dengan orang-orang dari budaya lain, maka identitas sosial lebih memegang peranan penting. Pada saat mengobservasi tingkah laku orang lain, orang berusaha untuk membuat atribusi mengenai efek lingkungan pada tingkah laku mereka dengan penjelasan tingkah laku individu, yang berdasar pada stereotip dan prasangka yang diperparah dengan adanya etnosentrisme. Bahayanya, penilaian yang cenderung mengedepankan etnosentrisme sering kali salah, semena-mena dan tidak ada dasarnya sama sekali. Dalam masyarakat yang semakin individual dan heterogen ini, media memainkan peranan penting sebagai salah satu atau bahkan satu-satunya sumber sosialisasi dari realitas sosial di masyarakat. Alih-alih membentuk realitas obyektif di masyarakat, media bahkan memelihara dan menginstitusikan kenyataan subyektif berdasarkan stereotip yang berkembang di masyarakat, dan bukan yang obyektif. Kata kunci: konflik antarbudaya, budaya individualistik, budaya kolektivistik, etnosentrisme, stereotip dan prasangka
ANALISIS SOSIOLOGI MEDIA PADA KONSTRUKSI BERITA BERNUANSA PORNOGRAFI Widiastuti, Tuti
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 2, No 2 (2012): August 2012 - January 2013
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i2.279

Abstract

Permasalahan  yang diangkat penulis dalam artikel ini adalah faktor­faktor apa saja  yangmemengaruhi atau mendorong penempatan berita­berita bernuansa pornografi sebagai berita utama di  surat kabar Lampu Merah dan Pos Metro. Segala sesuatu yang termuat pada sejumlah berita utama bernuansa pornografi itu tidak terlepas dari peran komunikator massa, yaitu para pekerja media yang ada di kedua media surat kabar tersebut.  Berita bukan hanya merupakan bagian atau obyek dalam realitas kehidupan sehari­hari individu,tetapi I a atau mereka juga bisa dipandang sebagai sebagai realitas sosial itu sendiri. Dalam hubungan  ini,  lebih  lanjut  berarti  bahwa  pengalaman  individu  tentang  sesamanya merupakan  hal penting  untuk ditelaah  dalam  pembicaraan tentang konstruksi  realitas sosial. Dalam penelitian ini menggunakan penelitian deskriptif kualitatif den  prosedur­ prosedurnya dengan menggunakan wawancara mendalam dan observasi yang selalu terkait dengan narasumber penelitian, atau dalam penelitian kualitatif disebut dengan informan. Faktor­faktor yang memengaruhi konstruksi berita bernuansa pornografi di media,  yaitu keuntungan atau pertambahan modal (kapital), selera pasar atau peluang pada munculnya pembaca  baru  potensial  (new potensial reader),  ideologi/manajemen  media  yang diberlakukan, kharakteristik SDM dan media rutin yang berjalan, dan tidak memadainya perangkat hukum dan  aturan dari pemerintah dalam  membatasi isi muatan dari suatu koran. Katakunci: sosiologi media, konstruksi realitas sosial, pornografi.   In  this article,  author  raise  the  issue  concerning  what  factors  that  will  influence  or encourage the  publishing of  pornographic news as headlines in Lampu Merah and Pos Metro newspaper. Everything that is contained  in several pornographic headlines cannot be separated from the role of mass communicator, which in this case is media worker in those newspapers. News is not only a part of or an object in an individual’s daily life, but It can also be considered as social reality itself. In this context, it means that an individual experience about  others is  a very important thing  to be  researched in terms of social reality construction. This research uses qualitative descriptive method and its procedures along with in­depth interview and observation of research sources, known as informant in qualitative research. Factors that influence pornographic news construction in media are profit or capital increase, market demand  or the opportunity of  new potential reader, applied ideology/media management, human resource characteristics and routine ongoing media, and insufficient law or regulation from the government for restricting the contents of a newspaper. Keywords: media sociology, social contruction of reality, pornography.
FORMING THE PERSONAL BRANDING OF SANDIAGA UNO AS A PUBLIC LEADER IN 2017 ON RHETORIC PERSPECTIVE Widiastuti, Tuti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1783

Abstract

This research is made as an effort to describe how rhetoric can build personal branding of an individual doing political campaign activity in order to gain trust from public. The focus of the object in this study is the narrative speech delivered by Sandiaga Uno, who during the elections of DKI Jakarta 2017 often voiced the tagline "Ok Oce!" as his promise to the public. The method used in this research is descriptive qualitative research methods with rhetorical analysis techniques that analyze the way of speaking Sandiaga Uno based on the theory of Aristotelian rhetoric with the approach of ethos, pathos, and logos. The results of this study indicate that Sandiaga Uno understands and implements the essential elements in building the success of rhetoric and succeeded in forming the personal branding of public leaders in the elections 2017. Sandiaga in conveying his message, his facial expression looks flat but the answer is sure and does not cause confusion to the audience as well has its own style that is straightforward, firm, and authoritative so as to make the audience more excited in listening to the sharpening of their vision and mission. From the research, Sandiaga Uno successfully applied the application of the concept of elements of personal branding formation
TEENAGE PERCEPTION TOWARDS THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOP BUYING INTEREST Widiastuti, Tuti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1924

Abstract

Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7th APA style): Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9(1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924
KEPEMILIKAN MEDIA DAN DEMOKRASI DI ERA DIGITAL INFORMATION AGE Widiastuti, Tuti
Prosiding Seminar Nasional INDOCOMPAC Komunikasi, Budaya dan Media
Publisher : Prosiding Seminar Nasional INDOCOMPAC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.155 KB)

Abstract

Media dikatakan gagal melaksanakan tanggung jawab sosial apabila mereka lebih memperhatikan suara-suara publik tertentu atau guardian/penjaga kepentingan publik lainnya termasuk kepentingan pemilik media. Mekanisme dan prosedur pendekatan ini termasuk aktivitas grup penekan meliputi organisasi media konsumen dan di mana opini publik umum diekspresikan. Beberapa media diorganisr sebagai kepercayaan publik pada basis nir-laba untuk melayani beberapa informasional publik atau tujuan sosial. Secara luas melaksanakan debat publik, mengulas dan mengkritisi, dan beberapa lainnya melakukan pengawasan informal yang penting. Kelebihan pendekatan ini ialah bahwa kepentingan publik dapat diekspresikan secara langsung dengan klaim dibuat di media untuk menyediakan ruang bagi kebutuhan publik. Selain itu juga memungkinkan adanya interaksi antara media dan masyarakat sehingga dapat menciptakan keterbukaan dan demokrasi melalui voluntary dan proteksi kebebasan. Kata Kunci:  kepemilikan media, demokrasi, akuntabilitas media, dan digital information age.
Strategi Komunikasi Politik Tim Sukses MS dalam Pemenangan Pemilu Legislatif Tahun 2019 di Dapil Riau-2 Irving Rizky Ferdana; Tuti Widiastuti
Jurnal Pewarta Indonesia Vol 4, No 1 (2022): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v4i1.98

Abstract

Agar pelaksanaan kampanye berjalan sukses, diperlukan strategi komunikasi politik yang harus direncanakan dan dikelola dengan baik serta didukung oleh tim sukses untuk mencapai tujuan yang telah ditetapkan. Tujuan penelitian ini adalah untuk memaparkan pendekatan komunikasi politik dalam memenangkan Marsiaman Saragih dari PDIP pada Pemilihan Legislatif tahun 2019 di Daerah Pemilihan Riau-2. Konsep yang dipergunakan dalam penelitian ini adalah komunikasi politik, strategi komunikasi politik, pemilihan umum. Metode penelitian yang digunakan adalah fenomenologi dengan pendekatan penelitian kualitatif. Pengumpulan data dilakukan melalui observasi partisipan, wawancara mendalam dengan informan kunci dari para staf ahli dan tim sukses. Data sekunder diperoleh dari dokumen terkait penelitian, dan internet untuk memperoleh informasi penelitian. Reduksi data, penyajian, dan pembuktian digunakan untuk menganalisis data. Strategi komunikasi dilakukan melalui tahap mengamati masalah, merencanakan dan membuat program, dan mengambil tindakan untuk berkomunikasi, serta mengevaluasi program kerja. Temuan penelitian ini adalah: komunikasi interpersonal yang sifatnya langsung atau tatap muka ternyata lebih efektif dibandingkan dengan menggunakan media massa dalam meraih perolehan suara.
Ethnomethodology Study of Digitalized Social Communication Apprehension in Basmala Youth Community Members Tuti Widiastuti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 1 (2020): June 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.097 KB) | DOI: 10.25008/jkiski.v5i1.362

Abstract

In the era of Society 5.0, the role of communication technology was further enhanced so that it made it easier for humans in various aspects, such as economic, social, cultural, educational, health, business, and so on. However, the sophistication of information and communication technology causes interpersonal to interact less rarely face to face and face to face because it is more comfortable interacting through cyberspace through social media. This research was conducted to illustrate how social communication from understanding anxiety in the digital age. In conducting interactions, each individual can experience communication fears where individuals tend to experience anxiety because too much information is received. The group can be one of the very positive spheres of communication. The object of this research is Basmala members, who have various backgrounds as members of Islamic spiritual groups who uphold religious values. This research uses a qualitative research method with an ethnomethodology type that looks at how the disclosure of reality in people's lives and how individuals receive, learn, apply information provided in the community. Basmala is an Islamic spiritual organization whose members are students. As a religious organization where the culture and activities of the organization also have characteristics that can lead to the basic rules of religion that are expected to familiarize its members to deal with differences in the communication process to overcome the causes of communication apprehension
The Implementation of Brand Element Strategic in Marketing Communication on Local Small-Medium Business in West Sumatra Tuti Widiastuti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 4, No 1 (2019): June 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.016 KB) | DOI: 10.25008/jkiski.v4i1.235

Abstract

In this study the authors want to provide an overview of the local small business brands that use brand strategy element in developing its business. This research has a focus of research on Kapuyuak brand which is a local brand originating from Bukittinggi West Sumatra. The thing studied is the attribute used by the Kapuyuak brand so that the public has a perception and become loyal to the brand. This study uses qualitative methods to obtain more in-depth information about the strategies used from Kapuyuak and its customers. The results show that Kapuyuak has the power to identify the value of the brand based on the insight of consumers and market insight. In communicating its brand Kapuyuak uses internet and social media in distributing its value.
PEMBERDAYAAN KOMUNITAS WIRAUSAHA MUDA BERBASIS CONTENT MARKETING DI PRUMPUNG TENGAH JAKARTA TIMUR Tuti Widiastuti; Eli Jamilah Mihardja; Holila Hatta
Jurnal Pengabdian Kepada Masyarakat (MEDITEG) Vol 6 No 2 (2021): Jurnal Pengabdian Kepada Masyarakat (MEDITEG)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Politeknik Negeri Tanah Laut (Politala)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/mediteg.v6i2.101

Abstract

Young entrepreneurs are now seen as having the potential to become the backbone or support for the country's economy. The problems of young entrepreneurs are still closely related to the difficulty of marketing. One of the factors that causes the distribution of goods to be less widespread is because young entrepreneurs have not done online marketing. Empowerment of young entrepreneurs is believed to be able to provide more benefits to businesses. But how business actors can make it part of a strategy that supports businesses in their respective core activities and supply chains is still an obstacle. The solution offered in this service program is to provide training and assistance that focuses on improving the ability of young entrepreneurs in the field of marketing communication through the website. For this reason, several sub-discussions will lead to promotion through the website, improving product quality through innovation and the use of technology. This program is carried out with the aim of encouraging and increasing the productivity of the young entrepreneurial community in Prumpung, East Jakarta so that they have both hard skills and soft skills so that they are able to be economically and socially independent.
Pembingkaian Berita Rancangan Undang Undang Omnibuslaw Cipta Kerja di Harian Kompas Irvan Habibi; Tuti Widiastuti; Poppy Ruliana
Warta Ikatan Sarjana Komunikasi Indonesia Vol 4, No 2 (2021)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v4i2.126

Abstract

Pemberitaan di media massa mengenai Rancangan Undang-Undang Omnibus Law Cipta Kerja menuai polemik pro dan kontra di tengah masyarakat. Kesimpang siuran informasi mengenai draft Rancangan UU ini, menambah kekisruhan, karena proses penyusunan awal draft RUU dilakukan pemerintah secara tertutup. Tujuan penelitian ini adalah untuk memahami dan menganalisis pembingkaian berita Rancangan Undang-Undang Omnibus Law Cipta Kerja di Surat Kabar Kompas pada 13 Februari sampai 22 Februari 2020. Pendekatan penelitian yang digunakan untuk menganalisis teks berita adalah kualitatif. Jenis penelitiannya deskriptif, dan menggunakan teori analisis framing Robert Entman. Hasil analisis pembingkaian menunjukkan, Harian Kompas memuat berita lebih detail tentang Rancangan Undang-Undang Cipta Kerja. Harian Kompas dalam membingkai berita memiliki ideologi kritis dan membingkai realitas yang dikonstruksi menjadi berita. Koran Kompas melakukan peliputan untuk mempengaruhi publik agar khalayak memiliki sudut pandang yang sama dengan berita yang disajikan. Berita ini harus dilihat oleh pemerintah sebagai saluran komunikasi, dan juga harus dilihat sebagai laporan peristiwa yang benar-benar terjadi, penting dan menarik untuk dievaluasi karena berita yang disajikan berdasarkan fakta dan data di lapangan.
Co-Authors Adrian Arditiar Agustini, Prima Akbar Fauzan Rambe Arti, Ferta Juni Azhari, Sharon Aziz, Taufik Bambang Sukma Wijaya Berkah I. Santoso Dessy Kania Diah Pratiwi Dianingtyas M. Putri Dinda Rakhma Fitriani Eartha Annafi Rasjiddin Eli Jamilah Mihardja Gun Gun Heryanto Hady, Shofiyah Henni Gusfa Holila Hatta Iman Santoso, Berkah Irvan Habibi Irving Rizky Ferdana Jurica Lucyanda Kuncoroyakti, Yohanes Arie Mihardja, Eli Murtanti Putri, Dianingtyas Nurul Asiah Nurul Asiah Permana, Fadil Poppy Ruliana Poppy Ruliana Prima Mulyasari Agustina Puti, Azura Rita Nurlita Setia Santoso, Berkah Iman Suharyanti Suharyanti Syafiya, Faridah Nur Wahyudi David Wijaya, Widiastiana Vista Yofrina Octika Gultom