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Naldo, Naldo
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Aerospace Engineering Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Materials Science & Nanotechnology Other

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The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior Krypton, Arius; Naldo, Naldo; Satria, Hardika Widi
Jurnal Vokasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing on the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F test using SPSS 17. Based on the results of the study it is found that three factors affected the shopping behavior of these respondents through their online transaction via social media, namely accessibility, currency, and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting the shopping behavior of respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an affected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e- marketing variables affected the shopping behavior of respondents.
Identifikasi Bidang Gelincir Longsor Menggunakan Metode Geolistrik Konfigurasi Wenner di Kelurahan Salobulo Kota Palopo Naldo, Naldo; Nurfalaq, Aryadi; Jusmi, Fitri
Applied Physics of Cokroaminoto Palopo Vol. 5 No. 2 (2024): APCP Journal
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/apcp.v5i2.251

Abstract

Penelitian ini bertujuan untuk mengetahui kedalaman bidang gelincir dan kemiringan lereng. di Kelurahan Salobulo Kota Palopo. Penelitian ini menggunakan metode geolistrik dengan konfigurasi wenner. Penelitian ini dilakukan dengan 2 lintasan, yaitu pada lintasan pertama memiliki panjang 120 m, dengan spasi elektroda terkecil yaitu 10 m, dan pada lintasan kedua memiliki panjang 60 m, dengan spasi elektroda terkecil yaitu 5 m. Adapun data hasil penelitian yang telah diperoleh di lapangan di input dan diolah menggunakan perangkat lunak microsoft excel untuk mendapatkan nilai resistivitas semu yang akan dipergunakan dalam pengolahan data 2D menggunakan perangkat lunak Res2Dinv. Dari hasil pengolahan data yang dilakukan diketahui bahwa Kedalaman bidang gelincir di Gunung Kambing, yang berada di Kelurahan Salobulo berada pada kedalaman 3,5 – 7,8 meter yang dikategorikan sebagai bidang gelincir dangkal. Kemiringan lereng di Kelurahan Salobulo Kota Palopo berada pada kemiringan 0 - 45% dalam kategori datar hingga sangat curam.
Co-Authors Budiarso Budiarso, Budiarso Dendy Adanta Jusmi, Fitri krypton, arius Nurfalaq, Aryadi Satria, Hardika Satria, Hardika Widi