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Saputra, Kasnur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERANCANGAN SISTEM INFORMASI PARIWISATA BERBASIS WEBSITE SEBAGAI MEDIA PROMOSI DI SINGKAWANG- KALIMANTAN BARAT Saputra, Kasnur
Jurnal Ekonomi dan Bisnis Indonesia Vol 2 No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (820.774 KB) | DOI: 10.37673/jebi.v2i1.48

Abstract

Sistem informasi pariwisata ini dibangun bertujuan untuk memenuhi kebutuhan pengguna demi membantu Dinas Pariwisata dalam menyajikan informasi pariwisata. Dalam hal ini, terdapat berbagai masalah dalam penggunaan website yang masih belum optimal dari sisi internal dan eksternal dalam hal penyajian dan penggunaannya. Maka dengan itu, penulis mencoba menciptakan sebuah tampilan website yang lebih menarik agar mudah diterima dan menjadi daya tarik bagi pengguna untuk mengunjungi tempat - tempat wisata dan budaya di Singkawang - Kalimantan Barat. Sistem di harapkan dapat memenuhi kebutuhan pengguna secara tepat dan relevan serta mengurangi biaya promosi secara berlebihan. Kata Kunci :Pariwisata, Sistem Informasi, Website, Promosi
PERANCANGAN SISTEM INFORMASI PARIWISATA BERBASIS WEBSITE SEBAGAI MEDIA PROMOSI DI SINGKAWANG- KALIMANTAN BARAT Saputra, Kasnur
Jurnal Ekonomi dan Bisnis Indonesia Vol 2 No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v2i1.48

Abstract

Sistem informasi pariwisata ini dibangun bertujuan untuk memenuhi kebutuhan pengguna demi membantu Dinas Pariwisata dalam menyajikan informasi pariwisata. Dalam hal ini, terdapat berbagai masalah dalam penggunaan website yang masih belum optimal dari sisi internal dan eksternal dalam hal penyajian dan penggunaannya. Maka dengan itu, penulis mencoba menciptakan sebuah tampilan website yang lebih menarik agar mudah diterima dan menjadi daya tarik bagi pengguna untuk mengunjungi tempat - tempat wisata dan budaya di Singkawang - Kalimantan Barat. Sistem di harapkan dapat memenuhi kebutuhan pengguna secara tepat dan relevan serta mengurangi biaya promosi secara berlebihan. Kata Kunci :Pariwisata, Sistem Informasi, Website, Promosi
Implementasi Sharing Economy guna mendorong usaha pada sektor logistik Sutarto, Sutarto; Ramadhan, Legawa Tegar; Araftakeblikololong, Yohanes Gala; Saputra, Kasnur; Gloria, Syska
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.6671

Abstract

Penelitian ini bertujuan menganalisis suatu penerapan konsep ekonomi berbagi (sharing economy) dalam mendorong pertumbuhan perusahaan rintisan di sektor logistik Indonesia. Metode penelitian kualitatif digunakan dengan teknik studi kasus pada 3 startup logistik di Indonesia. Hasil penelitian menunjukkan sharing economy memberikan sejumlah peluang pertumbuhan melalui efisiensi biaya operasional dan penerapan model bisnis yang berkelanjutan. Namun, kesuksesan implementasi sharing economy juga menghadapi tantangan regulasi yang belum jelas, kualitas SDM yang terbatas, serta mitra kerja yang terbatas. Diperlukan dorongan kebijakan pemerintah, peningkatan kualitas SDM, akses pendanaan, serta kemitraan bisnis lintas sektoral agar startup logistik berbasis sharing economy dapat berkembang secara maksimal di Indonesia.
DETERMINASI KUALITAS SARANA-PRASARANA, KUALITAS DOSEN, DAN RELEVANSI KURIKULUM TERHADAP KEPUASAN MAHASISWA: STUDI EMPIRIS DI PROGRAM STUDI MANAJEMEN BISNIS INTERNASIONAL (MBI) INSTITUT SAINS DAN BISNIS INTERNASIONAL (ISBI) SINGKAWANG Blikololong, Yohanes Gala Araftake; Saputra, Kasnur; sutarto, sutarto
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6012

Abstract

ABSTRACT This study aims to examine the influence of facility quality, lecturer quality, and curriculum relevance on student satisfaction within the International Business Management (IBM) Study Program at the Institute of Science and International Business (ISBI) Singkawang. A quantitative associative approach was employed using a survey method. The population consisted of all active students in the IBM program, with a total sample of 25 respondents selected through purposive sampling, representing the entire population. The research instrument used was a Likert-scale questionnaire, which had previously undergone validity and reliability testing. Data were analyzed using multiple linear regression with IBM SPSS version 31. The classical assumption tests indicated that the data met the criteria for normality, linearity, absence of multicollinearity, and no heteroscedasticity. The regression analysis revealed that the three independent variables—facility quality (X?), lecturer quality (X?), and curriculum relevance (X?)—collectively exert a significant influence on student satisfaction (Y), as evidenced by a significance level of 0.001 (< 0.05) and an F-value of 419.655 (> F-table value of 3.07). Individually, each independent variable also demonstrated a significant effect, with curriculum relevance (X?) emerging as the most dominant factor, shown by the highest regression coefficient (B = 0.839) and the largest t-value (11.857). The coefficient of determination (R²) was found to be 0.984, indicating that 98.4% of the variance in student satisfaction can be explained by the three independent variables, while the remaining 1.6% is influenced by other factors outside the model. These findings highlight the critical role of enhancing curriculum relevance as a top priority in improving student satisfaction, while also emphasizing the importance of advancing both facility quality and lecturer competence within the IBM program at ISBI Singkawang. Keywords: facility quality, lecturer competence, curriculum relevance, student satisfaction, multiple linear regression, SPSS
KONSTRUKSI MODEL MINAT BERKUNJUNG WISATAWAN MELALUI BRANDING DAN KEPUASAN: STUDI EMPIRIS PADA WISATA BATU BELIMBING KOTA SINGKAWANG Blikololong, Yohanes Gala Araftake; Sutarto, Sutarto; Saputra, Kasnur; Gloria, Syska
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7039

Abstract

This study aims to analyze the influence of brand image and brand awareness on tourists’ intention to visit Batu Belimbing in Singkawang City, with visitor satisfaction as a mediating variable. The background of this research is the increasing competition among coastal tourism destinations, which requires branding-based marketing strategies to attract tourist interest. A quantitative approach was applied through a survey method, with primary data collected from 100 respondents using a structured questionnaire. The data were analyzed using path analysis with the assistance of SPSS software. The findings reveal that brand image and brand awareness have a significant direct influence on visitor satisfaction and visit intention. Moreover, visitor satisfaction is proven to significantly mediate the relationship between brand image and brand awareness on tourists’ visit intention. These results highlight the crucial role of branding efforts and satisfying visitor experiences in shaping tourist decision-making. Practically, this study provides insights for destination managers to enhance competitiveness and increase tourist visits through stronger branding strategies and improved service quality.
Co-Authors Araftakeblikololong, Yohanes Gala Blikololong, Yohanes Gala Araftake Gloria, Syska Ramadhan, Legawa Tegar Sutarto Sutarto