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All Journal Jurnal Ekonomi dan Bisnis Indonesia Dedikasi: Jurnal Pengabdian Kepada Masyarakat
Blikololong, Yohanes Gala Araftake
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Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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DETERMINASI KUALITAS SARANA-PRASARANA, KUALITAS DOSEN, DAN RELEVANSI KURIKULUM TERHADAP KEPUASAN MAHASISWA: STUDI EMPIRIS DI PROGRAM STUDI MANAJEMEN BISNIS INTERNASIONAL (MBI) INSTITUT SAINS DAN BISNIS INTERNASIONAL (ISBI) SINGKAWANG Blikololong, Yohanes Gala Araftake; Saputra, Kasnur; sutarto, sutarto
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6012

Abstract

ABSTRACT This study aims to examine the influence of facility quality, lecturer quality, and curriculum relevance on student satisfaction within the International Business Management (IBM) Study Program at the Institute of Science and International Business (ISBI) Singkawang. A quantitative associative approach was employed using a survey method. The population consisted of all active students in the IBM program, with a total sample of 25 respondents selected through purposive sampling, representing the entire population. The research instrument used was a Likert-scale questionnaire, which had previously undergone validity and reliability testing. Data were analyzed using multiple linear regression with IBM SPSS version 31. The classical assumption tests indicated that the data met the criteria for normality, linearity, absence of multicollinearity, and no heteroscedasticity. The regression analysis revealed that the three independent variables—facility quality (X?), lecturer quality (X?), and curriculum relevance (X?)—collectively exert a significant influence on student satisfaction (Y), as evidenced by a significance level of 0.001 (< 0.05) and an F-value of 419.655 (> F-table value of 3.07). Individually, each independent variable also demonstrated a significant effect, with curriculum relevance (X?) emerging as the most dominant factor, shown by the highest regression coefficient (B = 0.839) and the largest t-value (11.857). The coefficient of determination (R²) was found to be 0.984, indicating that 98.4% of the variance in student satisfaction can be explained by the three independent variables, while the remaining 1.6% is influenced by other factors outside the model. These findings highlight the critical role of enhancing curriculum relevance as a top priority in improving student satisfaction, while also emphasizing the importance of advancing both facility quality and lecturer competence within the IBM program at ISBI Singkawang. Keywords: facility quality, lecturer competence, curriculum relevance, student satisfaction, multiple linear regression, SPSS
PELATIHAN PENGELOLAAN DIGITAL MARKETING PADA KOMUNITAS SINKAPRENUER DI KOTA SINGKAWANG Blikololong, Yohanes Gala Araftake; Saputra, Kasnur; Gloria, Syska; Ramadhan, Legawa Tegar; sutarto, Sutarto
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i3.3637

Abstract

Abstract: Digital marketing is a form of marketing that utilizes digital platforms and internet technology to promote products and services to a wider audience. In the increasingly developing digital era, digital marketing has become an important component in business strategy because it can increase reach, cost efficiency, and effectiveness of marketing campaigns. Digital marketing is an important strategy in facing the development of information technology. Micro, Small, and Medium Enterprises (MSMEs) are required to be able to adapt to the digital era in order to increase competitiveness and expand market reach. This community service activity aims to improve the understanding and skills of MSME actors under the auspices of the Sinkaprenuer community in Singkawang City in terms of digital marketing. The implementation method of this activity includes counseling, training, and direct practice. The results of this activity show an increase in participants' knowledge of digital marketing strategies, as well as the emergence of motivation to utilize digital media in business development. This community service is expected to be a stimulus for other MSME communities in increasing their digital capacity. Keywords: MSMEs, digital marketing, training, Sinkaprenuer, Singkawang.
Co-Authors Gloria, Syska Ramadhan, Legawa Tegar Saputra, Kasnur Sutarto Sutarto