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All Journal Jurnal Teknologi Terpadu Innovative Business Management Journal Journal of Management, Economic, and Accounting
Rahmah, Amalia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Pembahasan Masalah Sosial dengan Pendekatan Post Disciplinary Rahmah, Amalia
Jurnal Teknologi Terpadu Vol 2 No 1: Juli, 2016
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/jtt.v2i1.128

Abstract

Indonesia banyak permasalahan sosial terjadi dari dulu sampai sekarang dan terus berulang. Banyak tindak yang diupayakan untuk mensolusikan permasalahan ini dari berbagai prakarsa yang ada. Akan tetapi solusi-solusi ini belum dapat mengatasi masalah sosial yang ada dengan bukti bahwa masalah-masalah ini terus berulang sampai sekarang. Paper ini bertujuan mengkaji permasalahan-permasalahan ini dari sudut pandang posdisipliner menggunakan pola berpikir lintas disipliner. Kajian ini harapannya dapat memberikan wawasan baru mengenai bagaimana memandang suatu permasalahan menggunakan pola pikir multi-inter-trans-cross disipliner untuk menghasilkan solusi baru dan terintegrasi.
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey of consumers at Azad Store, in the Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.85

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.63

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
Co-Authors Depy Muhamad Pauzy Irawan, Irly Artiara