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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Journal of International Conference Proceedings Innovative Business Management Journal Journal of Management, Economic, and Accounting
Irawan, Irly Artiara
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey of consumers at Azad Store, in the Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.85

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
Peningkatan Pemahaman Strategi Pemasaran Digital, dan Redesign Kemasan Pada UMKM di Desa Pamokolan Kabupaten Ciamis Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Arisman, Ari; Rahwana, Kusuma Agdhi; Yuniar, Evilia Sri; Irawan, Irly Artiara
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i1.5173

Abstract

Desa Pamokolan memiliki berbagai macam UMKM yang dapat membantu perekonomian warga sekitar. Begitu pentingnya keberadaan UMKM di zaman era digital ini, sehingga dibutuhkan upaya dalam peningkatan pemahaman mengenai hal-hal terkait digitalisasi. Sehingga dalam pengabdian ini akan dilakukan sosialisasi terkait strategi pemasaran digital dan redesign kemasan. Adapun tujuan dari pengabdian ini adalah adanya peningkatan pemahaman di kalangan pemilik UMKM Desa Pamokolan terkait dengan strategi pemasaran digital dan redesign kemasan. Pengabdian dilakukan pada bulan Agustus 2024 kepada 19 orang pemilik UMKM di Desa Pamokolan. Metode yang dilakukan adalah presentasi dan sosialisasi. Adapun tahapan pelaksanaan kegiatan dimulai dengan pretest, selanjutnya sosialisasi mengenai strategi digital marketing dan redesign kemasan, dan kemudian dilakukan posttest. Berdasarkan evaluasi diperoleh hasil bahwa terjadi peningkatan pemahaman mengenai pemasaran digital dan redesign kemasan dengan peningkatan nilai dari rata-rata 55 menjadi 70 atau kenaikan sebesai 27%. Sehingga dapat disimpulkan bahwa pengabdian kepada masyarakat yang dilakukan memiliki pengaruh dalam meningkatan pemahaman mengenai pemasaran digital dan redesign kemasan pada pemilik UMKM di Desa Pamokolan
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.63

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
Financial Strategies and Behavioral Insights: Navigating Modern Finance in a Digital Era Wulandari, Anis; Barlian, Barin; Yuniar, Evilia Sri; Kusumawati, Fariyana; Soejono, Fransiska; Irawan, Irly Artiara; Sintha Trisnayuni, Komang Ayu; Oktaviani, Ni Kadek; Sekar Wangi, Ni Luh Ayu; Ayu Suryandari, Ni Nyoman; Oktaviani, Nita Fauziah; Kompyurini, Nurul; Sulastri, Sulastri; Sambharakreshna, Yudhanta
Journal of International Conference Proceedings Vol 9, No 1 (2026): SPECIAL ISSUE BOOK CHAPTER 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4529

Abstract

The insights shared in this book reflect the evolving challenges and dynamic innovations in the world of finance and business. This book offers a blend of theoretical frameworks and practical implementations that will benefit researchers, students, and professionals alike. I commend the authors and editors for their dedication in compiling such a comprehensive and timely work
Co-Authors Anis Wulandari, Anis Arisman, Ari Barin Barlian Depy Muhamad Pauzy Fariyana Kusumawati, Fariyana Fransiska Soejono Kusuma Agdhi Rahwana Ni Nyoman Ayu Suryandari Nurul Kompyurini, Nurul Oktaviani, Ni Kadek Oktaviani, Nita Fauziah Rahmah, Amalia Rita Tri Yusnita Sekar Wangi, Ni Luh Ayu Sintha Trisnayuni, Komang Ayu Sulastri Sulastri Yudhanta Sambharakreshna Yuniar, Evilia Sri