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Analisis Faktor-Faktor Penentu Keberhasilan Usaha Kecil. Studi Pada Nasabah Mekaar Pnm Cimahi Amalina, Noor; Marsono, A. Dewantoro
Action Research Literate Vol. 8 No. 12 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i12.2517

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis sejauh mana pengaruh pembiayaan kelompok, pola angsuran tanggung renteng, serta tingkat literasi keuangan terhadap keberhasilan usaha nasabah Mekaar PT Permodalan Nasional Madani. Penelitian ini dilakukan dengan menggunakan metode analisis deskriptif dengan pendekatan kuantitatif.  Teknik pengumpulan data peneliti menyebarkan kuesioner, dengan metode purposive sampling kepada para responden yaitu nasabah Mekaar Region Bandung 1 Permodalan Nasional Madani Cabang Cimahi. Penentuan jumlah sampel menggunakan rumus Slovin sebanyak seratus responden. Pada analisis statistik menggunakan metode SEM PLS (Partial Least Square). Dari hasil analisis ketiga hipotesis diterima. (1) Pembiayaan kelompok memiliki pengaruh positif dan signifikan terhadap keberhasilan usaha nasabah. (2) Pola angsuran tanggung renteng memiliki pengaruh positif dan signifikan terhadap keberhasilan usaha nasabah. (3) Tingkat literasi keuangan memiliki pengaruh positif dan signifikan terhadap keberhasilan usaha nasabah.
The Effect of Tato and DER on Stock Prices, with ROA as a Mediator, on the Jakarta Islamic Index Abror, Muhammad Ulil; Marsono, Acong Dewantoro
Journal Research of Social Science, Economics, and Management Vol. 5 No. 2 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i2.995

Abstract

This research aims to analyze the effect of the operational efficiency ratio (TATO) and the capital structure ratio (DER) on the stock prices of companies listed in the Jakarta Islamic Index (JII), with the profitability ratio (ROA) as an intervening variable. The research covers the period from 2020 to 2025 and employs a purposive sampling technique. Data analysis was conducted using the Partial Least Square Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0. The results of the hypothesis testing indicate that: (1) TATO has a positive and significant effect on stock price (coefficient = 0.272; t = 2.523; p = 0.012); (2) DER has a negative and significant effect on stock price (coefficient = -0.289; t = 3.171; p = 0.002); (3) ROA has a positive and significant effect on stock price (coefficient = 0.251; t = 3.492; p = 0.000); (4) TATO positively affects ROA (coefficient = 0.217; t = 2.918; p = 0.004); (5) DER negatively affects ROA (coefficient = -0.288; t = 4.543; p = 0.000); (6) ROA mediates the effect of TATO on stock price (coefficient = 0.054; t = 2.094; p = 0.036); and (7) ROA mediates the effect of DER on stock price (coefficient = -0.072; t = 2.592; p = 0.010). The adjusted R-square value for stock price is 0.158. These findings demonstrate that operational efficiency, capital structure, and profitability ratios significantly influence the market value of Islamic stocks, both directly and through mediation mechanisms.
The Influence of Intellectual Capital and Investment Decisions on Company Value Silitonga, Rina; Marsono, A. Dewantoro
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1139

Abstract

This study aims to determine the influence of intellectual capital and investment decision on firm value. This type of research is correlational, aimed at proving whether there is a relationship between variables as found in previous studies. The population includes all consumer non-cyclicals companies listed on the Indonesia Stock Exchange for the period from 2013 to 2022. The sampling technique used is Purposive Sampling. The population data consists of 290 companies, and a sample of 130 companies was obtained. The data analysis method used is multiple linear regression analysis. The results of the data analysis show that intellectual capital has a positive effect on firm value, and investment decision have a positive effect on firm value. The adjusted R-Square value of 0.1204 indicates that the ability of independent variables to explain the variation in dependent variables is 12.04%, and the remaining 87.6% is explained by other variables outside the research model.
Formulation of Micro Product Positioning Strategy Sewaka, Iman; Marsono, Acong Dewantoro
Indonesian Journal of Advanced Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i11.12209

Abstract

This study examines the strategic alignment of microfinance products following the integration of PNM, Pegadaian, and BRI into the Ultra Micro Holding (UMi). A primary focus is the standardization of micro-segment products to avoid overlap and strengthen the ecosystem. The analysis highlights similarities among BRI’s KUPEDES, Micro Pegadaian, and PNM’s ULaMM products, emphasizing the impact on ULaMM’s conventional individual lending. Identifying product overlaps and conducting comparative feature analysis is essential for continuous product improvement. The study employs a qualitative approach to: (1) analyze product feature comparisons, (2) assess customer satisfaction performance, (3) investigate the background of product feature overlaps, and (4) formulate a customer-driven development and positioning strategy. Findings aim to present a Sustainable Competitive Advantage using strategic management tools. Key informants and structured timelines are designed to minimize respondent disruption while collecting insights for product differentiation. A SWOT analysis of PNM’s Business Model Canvas post-integration will inform strategic initiatives for growth over the next five years. Effective marketing programs must communicate the desired product perception, while the company prepares for potential digital transitions to enhance technology readiness and customer experience management. Addressing operational gaps and aligning human capital within the holding is crucial for fostering stakeholder engagement and sustainable growth.
Peran mediasi kepuasan kerja pada kompetensi dan motivasi terhadap kinerja karyawan generasi Z Ramadhan, Mochamad Gilang Fajar; Marsono, A. Dewantoro
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 2 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis (In Progress
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/dh5hs321

Abstract

Fenomena dominasi Gen-Z dalam angkatan kerja Indonesia, termasuk di PT Micro Madani Institute (MMI), menghadirkan tantangan baru dalam pengelolaan SDM. Gen-Z memiliki karakteristik yang diduga dapat memengaruhi hubungan variabel kompetensi, motivasi kerja, kepuasan kerja, dan kinerja karyawan. Penelitian dilakukan melalui pendekatan kuantitatif dengan data primer yang dikumpulkan melalui survei digital. Analisis dilakukan dengan metode SEM-PLS. Hasil penelitian menunjukkan bahwa peningkatan kompetensi berkontribusi pada meningkatnya kepuasan kerja, begitu pula meningkatnya motivasi kerja turut mendorong peningkatan pada kepuasan kerja. Kompetensi yang lebih baik terbukti dapat meningkatkan kinerja karyawan, demikian juga motivasi kerja yang lebih kuat. Selain itu, ditemukan juga bahwa kepuasan kerja karyawan berpengaruh secara positif terhadap kinerja. Selain itu, ditemukan pula bahwa kepuasan kerja tidak terbukti menjadi variabel intervening dalam hubungan antara kompetensi dan kinerja karyawan, meskipun pada hubungan antara motivasi kerja dan kinerja karyawan, kepuasan kerja dapat berperan sebagai mediator yang signifikan. Temuan ini menegaskan pentingnya kompetensi dan motivasi kerja sebagai salah satu faktor yang penting untuk diperhatikan dalam membangun kepuasan sekaligus kinerja karyawan, khususnya di kalangan Gen-Z. Secara praktis, hasil penelitian ini mendorong perusahaan untuk merancang strategi pengelolaan dan pengembangan SDM yang lebih adaptif dan selaras dengan nilai-nilai generasi muda agar tercapai kinerja berkelanjutan dan efektivitas dalam promosi internal.
Business Model Canvas (BMC) Analysis of Rumah Pangan PNM at PNM Purwokerto Branch Pranoto, Rohmat Agus; Marsono, Acong Dewantoro
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community-based food security initiatives require sustainable and inclusive business models to ensure long-term impact and social empowerment. Rumah Pangan PNM Purwokerto Branch was established as a social enterprise program aimed at strengthening local food resilience while empowering women through community participation. This study aims to analyze the existing business model of Rumah Pangan PNM using the Business Model Canvas (BMC) framework and to formulate strategic development directions to enhance its sustainability and social impact. This research employs a qualitative descriptive approach within an interpretive paradigm. Data were collected through in-depth interviews, focus group discussions, observations, and document analysis involving program managers, institutional partners, and community members, and were analyzed using thematic and BMC-based analytical techniques. The results indicate that the existing model has implemented all nine BMC elements in an interconnected manner, with strong value propositions rooted in community empowerment, institutional collaboration, and the provision of nutritious local food. However, the model remains highly dependent on a limited number of institutional offtakers, lacks product diversification, and has restricted market reach. This study proposes a development framework emphasizing customer segment expansion, value-added product innovation, digital-based distribution channels, partnership strengthening, and resource optimization. These findings demonstrate that BMC can effectively support the transformation of community-based food initiatives into more adaptive and sustainable social enterprises, contributing to both economic viability and social empowerment.