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All Journal Jurnal Ekonomi dan Manajemen Indonesia Reviu Akuntansi, Manajemen, dan Bisnis
WIJAYA, VANESSA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Abstract

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.
Studi Empiris Terkait Loyalitas Pelanggan pada Bisnis Coffee Shop Wijaya, Vanessa; Widjaja, William
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 4 No. 1 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i1.2998

Abstract

Purpose: The rapid growth of coffee outlets in Indonesia has increased competition in this industry, thus encouraging each coffee outlet to continue to innovate with superior products that differentiate it from competitors. This research aims to analyze the influence of brand equity on customer loyalty at Kopi Nako outlets, by considering the role of purchasing intention variables and purchasing decisions as intervening variables. Research Methodology: The research method used is ex-post facto with a quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method based on the population. Data was collected through questionnaires given to 104 respondents, who were consumers of Kopi Nako or had interacted directly with the Kopi Nako brand. Results: The findings of this research reveal that there is a positive and significant influence between brand equity on customer loyalty through purchase intentions and purchase decisions. Limitation: 1. The number of respondents is only limited to 104 respondents, researchers believe that involving a larger number of respondents can increase the level of accuracy and representation of research results. 2. The research variables that are the focus of this research are limited to brand equity, purchase intention, purchase decision, and customer loyalty. There are various other factors that might influence customer loyalty in the context of Kopi Nako, such as customer satisfaction, word-of-mouth (WOM), and marketing mix. Contribution: The achievements of this research can contribute to the understanding of marketing theory, especially in the context of the relationship between brand equity, purchase intention, purchase decisions, and customer loyalty. Apart from that, marketing practitioners, especially those in the coffee industry such as Kopi Nako, can use these findings to develop more effective marketing strategies.
PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Abstract

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.
PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Abstract

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.
Co-Authors Wangdra, Yvonne William Widjaja