Claim Missing Document
Check
Articles

Found 15 Documents
Search

Analisis Online Impulse Buying dengan menggunakan Framework SOR Syastra, Muhammad Taufik; Wangdra, Yvonne
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 8, No 2 (2018): Volume 8 Nomor 2 Tahun 2018
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5922.359 KB) | DOI: 10.21456/vol8iss2pp133-140

Abstract

Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce
UKURAN PERUSAHAAN, PROFITABILITAS DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN MELALUI FINANCIAL DISTRESS Hikmah, Hikmah; Haldy, Muhammad; Wangdra, Yvonne
JURNAL AKUNTANSI BARELANG Vol 8 No 2 (2024): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jab.v8i2.8823

Abstract

This research aims to determine the influence of company size, company size and dividend policy on company value with financial distress as a mediating variable. The population in this study are mining companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2023 period. The total sample tested was 30 companies, multiplied by 5 years of observations selected using purposive sampling techniques. The data analysis technique uses Partial Least Square (PLS) with the SmartPLS 4 program. The research results show that the variables of company size and dividend policy have a positive and significant effect on company value, while profitability has a negative and insignificant effect on company value. Company size, dividend policy have effect on financial distress, while profitability has no significant effect on financial distress, while the effect of financial stress on company value has a negative and significant effect.
Meningkatkan Karakteristik Anak Melalui Program Ekstrakurikuler di Perumahan Buana Impian 2 Kota Batam Wasiman, Wasiman; Wage, Sunarto; Fifi, Fifi; Wangdra, Yvonne; Wangdra, Ronald
PUAN INDONESIA Vol. 6 No. 1 (2024): Jurnal Puan Indonesia vol 6 no 1 Juli 2024
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i1.265

Abstract

Law Number 20 of 2003 regarding the National Education System Article 3 aims to enhance national intelligence and functions to shape the character of the Indonesian nation. According to Minister of Education and Culture Regulation Number 62 of 2014, extracurricular activities are those undertaken by students outside of regular school hours as part of intracurricular and co-curricular programs, under the guidance and supervision of educational institutions. These activities aim to fully develop students' potential, talents, interests, abilities, personalities, cooperation, and independence to support the achievement of national education goals. Common extracurricular activities in schools include scouting, sports (such as football and volleyball), arts (dance, music, theater), the Youth Red Cross (PMR), scientific projects, and Olympiads. Achievement indicators include the implementation of these extracurricular activities. According to literature, character education encompasses values education, moral education, and character education, all aimed at developing the abilities of all school members. Students' character formation can be achieved through various school activities and the involvement of teachers and parents in managing their children's activities at school and in the community. Education should not only aim to make children smart but also instill noble values or national character. Therefore, instilling these values must begin at an early age so that children grow up to be proud members of the nation. To address the decline in morals or character among students, innovations are needed to shape children's character and reduce moral crises. Regularly conducted extracurricular activities can shape children to adopt positive behaviors, while teachers can contribute through learning activities and by setting examples. Thus, it is recommended that schools conduct regular activities and provide adequate care, fostering cooperation between schools, school committees, and parents in monitoring each child's activities both at school and in the community through extracurricular activities.
PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Abstract

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.
Human capital management: new factors of production in the Indonesian life insurance industry Suhardi, Suhardi; Wasiman, Wasiman; Soemadijo, Pramita Studiviany; Wangdra, Yvonne; Purwati, Titik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

Abstract

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.
The Influence of Brand Ambassador, Brand Image, and Brand Awareness on Decisions to Purchase Skincare Ariany, Eka; Wangdra, Yvonne
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i1.32366

Abstract

This research aims to analyze the influence of Brand Ambassador, Brand Image, and Brand Awareness on purchasing decisions for Skintific skincare products in Batam City. In the highly competitive skin care industry, these factors are believed to influence consumers' decisions to purchase products. The method used in this research is a quantitative approach with a survey design, where data is collected through questionnaires distributed to 385 respondents who are Skintific consumers in Batam City. Data analysis was carried out using the multiple linear regression method to test the relationship between the independent variables (Brand Ambassador, Brand Image and Brand Awareness) and the dependent variable (Purchase Decision). The research results show that Brand Ambassador, Brand Image, and Brand Awareness have a significant positive influence on purchasing decisions for Skintific products. Among these three factors, Brand Ambassador shows the greatest influence on purchasing decisions. This research also found that Brand Image and Brand Awareness play an important role in shaping consumer perceptions and increasing intentions to purchase Skintific skincare products. Based on these findings, it is recommended that Skintific strengthen their marketing strategy by selecting relevant brand ambassadors, strengthening a positive brand image, and increasing brand awareness among consumers through various marketing channels.
PENGARUH KEDISIPLINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT GLOBAL BANGUNAN DI KOTA BATAM Petrus, Petrus; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 2 No 1 (2020)
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The conditions in the globalization era consistently increase and ultimately influence the dicipline, so that strong motivation is needed from the company to all employees so that they continue to provide maximum performance. The purpose of this study is related to the influence of discipline and motivation on the performance of the employees of PT Global Bangunan Seraya in Batam City. The quantitative type of data processed comes from the correspondent's answers regarding the questionnaire and with a total of 118 correspondents. According to the results of the study, the variables derived from discipline and motivation influence the performance variables of employees 18,42 percent and 81,58 percent of other variables. Then occurs or the presence of a positive influence derived from some variables from discipline to the performance variable of the employee with a large enough and occurs or the presence of a positive effect that comes from some variable from the motivation to the performance variable from the employee with a large enough and occurs or the influence which comes from the discipline variable and from the motivation variable simultaneously to the performance variable of the employee with a large enough.
PENGARUH DISIPLIN KERJA, PELATIHAN, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI PT PCI ELEKTRONIK INTERNASIONAL Novisagita, Eka Rili; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 2 No 2 (2020)
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was to determine the effect of work discipline, training, and communication on the performanceof employees of PT. PCI Electronics International. The population of this study was 500 employees, Thenumber of samples is calculated using Slovin formula. So, the sample in this study was 163. Dataanalysis methods used are descriptive analysis, data quality test, classic assumption test, regression, andhypothesis testing with the help of SPSS. The results of data analysis in this study shows that workdiscipline has a significant positive affect on employee performance with a t value of 5.939> t table1.65449, training has a significant positive affect on employee performance with a t value of 2.956> t table1.65449, communication significantly positive affect on employee performance with a value of t value3.979> t table 1.65449. Lastly, independent variables work discipline, training, and communicationsimultaneously affect employee performance with an F count of 42.479> F table 2.66. The results of thedeterminant coefficient analysis obtained 0.445 or 44.5%, which means the contribution of work disciplinevariables, training, and communication to employee performance by 44.5% the rest is influenced by othervariables outside of this study.
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT TENO SUKSES ABADI DI KOTA BATAM Nanda, Marini Tree; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 3 No 1 (2021): Volume 3 Nomor 1 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer is the important things that must be considered for a company. The purpose of this study was to determine the effect of facilities and service quality on customer satisfaction at PT Teno Sukses Abadi. The number of samples used in this study were 124 people and the respondents were customers of PT Teno Sukses Abadi by using a purposive sampling technique. The method used in this research is quantitative and multiple linear regression analysis. The results showed that facilities and service quality had effect of 86,4% toward customer satisfaction. Facilities had a positive effect toward customer satisfaction with score 22,449 > t tabel 1,980 and significant with a sig t-score 0,000 < 0,050. While the service quality has a positive effect toward customer satisfaction with score 14,427 > t tabel 1,980 and significant with a sig t-score 0,000 < 0,050. Then simultaneously facilities and service quality have a significant effect with score 0,000 F-table 3,070 toward customer satisfaction. Conclusion, Partially facilities and service quality has a positive and significant effect toward customer satisfaction and simultaneously facilities and service quality have a significant effect toward the customer satisfaction at PT Teno Sukses Abadi.
ANALISIS PENGARUH EASE OF USE, KEPERCAYAAN DAN IKLAN TERHADAP MINAT BELI E-COMMERCE CUSTOMERS SHOPEE DI BATAM Anthonny; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The developing technology has made the internet a basic need. The internet has an important role in supporting the development of e-commerce in conducting online transactions. E-commerce such as marketplaces have sprung up, making it easier for people to meet basic needs and make decisions when they want to make purchases of a product more easily and effectively. The purpose of this study was to determine and analyze the effect of ease of use, trust and advertising on the buying interest of e-commerce shopee customers in Batam. The population in this study is the people of Batam City who use the shopee website with a sample of 385 respondents who were selected using the purposive sampling technique. Primary data collection using a questionnaire.