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All Journal Journal of Computer Science and Information Systems (JCoInS)
Rambe, Nurhayati
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Computer Science & IT

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Analisis Sentimen Ulasan Produk Suncreen Wardah Pada Marketplace Shopee Menggunakan Metode Naïve Bayes Rambe, Nurhayati; Harahap, Syaiful Zuhri; Ritonga, Ali Akbar; Bangun, Budianto
Journal of Computer Science and Information System(JCoInS) Vol 6, No 3: JCoInS | 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jcoins.v6i3.7992

Abstract

The development of the digital world and the popularity of online marketplaces such as Shopee have changed the way consumers interact and review products. Reviews of Wardah sunscreen products, which have an important role in skin health, are one of the most widely found. Understanding the sentiment of these reviews is crucial for manufacturers to improve product quality. Therefore, this study aims to analyze and classify consumer sentiment towards Wardah sunscreen products on Shopee. Using the Naïve Bayes classification method, the reviews will be categorized into positive, negative, and neutral sentiments to get an overall picture of the public perception of the product.
Co-Authors Bangun, Budianto Ritonga, Ali Akbar Syaiful Zuhri Harahap