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All Journal JURNAL HUBUNGAN INTERNASIONAL
Rahayu Dian Sari, Ni Luh Putu
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Languange, Linguistic, Communication & Media Library & Information Science

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ALL IN GOOD TASTE: SAVOR THE FLAVORS OF TAIWANSEBAGAI UPAYAPELAKSANAAN NATION BRANDINGTAIWAN Rahayu Dian Sari, Ni Luh Putu; Kumala Dewi, Putu Ratih; Prameswari, A.A. Ayu Intan
DIKSHI (DISKUSI ILMIAH KOMUNITAS HUBUNGAN INTERNASIONAL) Vol 1 No 1 (2020): Hubungan Internasional Vol1, No1, th 2020
Publisher : Program Studi Hubungan Internasional FISIP Universitas Udayana

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Abstract

ABSTRACT This research is conducted with qualitative research method to compile how Taiwan conductedtheir gastrodiplomacy program named All in Good Taste: Savor The Flavors of Taiwanas a way to brand the country. Taiwan used several ways to promote the program, including two major strategies, namely the Internationalization Strategy and the International Localization Strategy which lasted until 2013as a tool to show the country’s existence and also to introduce Taiwan's culinary culture. Taiwanconducted the said program as a brand to achieve various goals, including building an image, enhancing the nation's competitiveness, and forming the identity with various cultures and ethnics. Although the impact of the nation branding according to NBI could not be seen properly, and the results obtained from gastrodiplomacy can not be achieved directly,the Taiwanese cuisine was slowly gaining recognition by public. Keywords: Gastrodiplomacy, Nation Branding, Taiwan
Co-Authors Prameswari, A.A. Ayu Intan Putu Ratih Kumala Dewi