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IMPLEMENTASI MANAJEMEN USAHA UNTUK MENGEMBANGKAN POTENSI LOKAL DAN EKONOMI KREATIF DI DESA PADELEGAN Aprilina Susandini; Prasetyo Nugroho; Vidi Hadyarti; Miftahul Jannah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Pandelegan memiliki potensi lokal yaitu hasil laut, akan tetapi pemanfaatan potensi tersebut masih terbatas akibat kurangnya pengetahuan dalam manajemen usaha. Sebagian besar pelaku usaha di desa ini masih menggunakan pendekatan tradisional tanpa strategi yang efektif, sehingga sulit bersaing di pasar yang lebih luas. Tim pengabdian UTM memberikan pelatihan dan pendampingan intensif selama tiga bulan. Program ini bertujuan meningkatkan keterampilan manajemen usaha, memaksimalkan potensi lokal, dan mengintegrasikan inovasi ekonomi kreatif. Kegiatan pengabdian ini dilaksanakan selama tiga. Adapun kegiatan yang dilakukan yaitu FGD, workshop, pelatihan dan pendampingan manajemen keuangan dan pemasaran digital. Dengan kegiatan pelatihan dan pendampingan yang dilakukan, pelaku usaha sudah melakukan pencacatan taransaksi-transaksi keuangan dengan aplikasi. Pelaku usaha mulai mengenal dan memanfaatkan pemasaran
The Impact of Financial Inclusion and Technology Digitalization on The Development of The Creative Economy in Pamekasan Tahol, Triana Olivia; Susandini, Aprilina; Hadyarti, Vidi
Indonesian Journal of Islamic Economics and Finance Vol 4 No 2 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i2.6357

Abstract

This study aims to determine the impact of financial inclusion and technology digitalization on the development of the creative economy in Pamekasan, as measured by indicators of product innovation, marketing innovation, financial system innovation, and human resource management innovation. This study uses a quantitative approach involving 85 respondents as samples. Data was collected through field observations, structured interviews, and questionnaires compiled using a Likert scale. Data analysis was carried out using data instrument tests, classical assumption tests, and hypothesis tests with the help of SPSS 26 software to analyze the data obtained and test the established hypotheses. The results of this study indicate that financial inclusion and technology digitalization partially have a positive and significant effect on the development of the creative economy in Pamekasan. Simultaneously, financial inclusion and technology digitalization significantly affect the development of the creative economy in Pamekasan.
The Influence of Financial Inclusion, Financial Literacy and Digitalization on the Financial Performance of MSMEs in Pamekasan Husnah, Fithiyatul; Susandini, Aprilina; Hadyarti, Vidi
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 9 No. 1 (2025): January 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v9i1.1507

Abstract

Madura has extraordinary potential in developing a creative economy, one of which is Pamekasan Regency which has a dynamic entrepreneurial spirit. This is proven by the existence of 195,554 Micro, Small and Medium Enterprises (MSMEs). Even so, many MSMEs still experience obstacles in obtaining financial support. The complexity and perception that financial products are inaccessible often makes it difficult for them to find the services that best suit their business needs. This research aims to determine the influence of financial inclusion, financial literacy and digitalization on the financial performance of MSMEs in Pamekasan. The research focuses on MSME actors in Pamekasan Regency with a sample of 100 respondents using a quantitative approach, data collected through questionnaires and interviews, then analyzed using instrument tests, classical assumption tests, and multiple linear regression techniques. The research results show that financial inclusion, financial literacy and digitalization have a positive and significant influence on the financial performance of MSMEs in Pamekasan, both partially and simultaneously. So it is important to strengthen aspects of financial inclusion, financial literacy, and the application of digital technology in running business in Pamekasan Regency.
The Impact of Financial Inclusion and Technology Digitalization on The Development of The Creative Economy in Pamekasan Tahol, Triana Olivia; Susandini, Aprilina; Hadyarti, Vidi
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 2 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i2.6357

Abstract

This study aims to determine the impact of financial inclusion and technology digitalization on the development of the creative economy in Pamekasan, as measured by indicators of product innovation, marketing innovation, financial system innovation, and human resource management innovation. This study uses a quantitative approach involving 85 respondents as samples. Data was collected through field observations, structured interviews, and questionnaires compiled using a Likert scale. Data analysis was carried out using data instrument tests, classical assumption tests, and hypothesis tests with the help of SPSS 26 software to analyze the data obtained and test the established hypotheses. The results of this study indicate that financial inclusion and technology digitalization partially have a positive and significant effect on the development of the creative economy in Pamekasan. Simultaneously, financial inclusion and technology digitalization significantly affect the development of the creative economy in Pamekasan.
The Role of Banking and Financial Inclusion in Developing Creative Economy in Madura Susandini, Aprilina; Hadyarti, Vidi
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2358

Abstract

Indonesia has enormous potential which can be utilized by the community as capital to develop the creative economy. The three largest creative economy sectors in Indonesia are fashion, culinary and crafts. The large potential of the craft industry sector needs to be increased and it is hoped that this can also encourage another sector. One of the problems faced by creative business actors are limited capital and financing. Banking has a very important role in developing the creative economy. Madura is an island that has great potential in the field of the creative economy. However, its development requires a third party. This research aims to determine the role of regional banks in developing the creative economy in Madura. This research uses a mix method model exploratory design. This research begins with qualitative research, the results of the research will be used to develop instruments for quantitative research. The research locations are Sumenep and Pamekasan Regencies. The respondents were creative economy entrepreneurs and the BPRS Bhakti Sumekar bank.